Facebook & Meta Ads Agency

The Jives Meta Ads Marketing Approach

Most agencies boost posts and hope. We start with your business: who buys from you, what a sale or qualified lead is worth and which message moves them. Then we build every campaign around those numbers.

Image TickerImage TickerImage TickerImage TickerImage TickerImage TickerImage TickerImage TickerImage TickerImage TickerImage TickerImage Ticker
Image TickerImage TickerImage TickerImage TickerImage TickerImage TickerImage TickerImage TickerImage TickerImage TickerImage TickerImage Ticker

Jives Media vs. Other Agencies

What You Get When Working With Us

Capability
JIVES MEDIA
Other agencies
Flat rate, never a percentage of your ad spend
Yes
Rarely
Your ad account, pixel and data stay in your name
Yes
Rarely
Pixel and Conversions API fixed before we scale
Yes
Rarely
Lookalikes built from your best customers
Yes
Rarely
Remarketing for people who almost bought
Yes
Rarely
Creative tested and refreshed on purpose
Yes
Rarely
Facebook and Instagram placements
Yes
Usually

"Other agencies" describes common industry practice, not any specific company.

The Jives Meta Ads Philosophy

Audience and creative research

Audiences built from your real buyers

Before we launch, we study who already buys from you. Then we find more people like them and build creative around what they care about.

  • Customer and lookalike audiencesLookalikes built from past buyers, high-value customers and email lists.
  • Interest and income targetingInterests, household income and locations matched to your best customers.
  • Competitor creative researchWhat competitors run, how long they keep it live and what they promise.
Tracking, pixels and attribution

Measure what actually matters

Before we scale spend, we fix tracking. Your pixel and the Conversions API report real purchases and qualified leads, so Meta learns from buyers, not browsers.

  • Pixel and Conversions APIInstalled, tested and matched, so purchases aren’t lost to browsers and ad blockers.
  • The right optimization eventCampaigns optimize for sales or qualified leads, not page views or newsletter signups.
  • Cross-channel attributionSee how Meta, Google and email work together on the same sale.
Conversion path
  1. ▶Instagram ReelDay 1
    30%
  2. ▦Facebook carouselDay 3
    20%
  3. Google searchDay 8
    15%
  4. ↻Retargeting adDay 11
    35%
✓
Purchase, $2,400Matched through the Conversions API
Human-led, AI-enhanced optimization

Human expertise. Powered by AI.

Meta’s automation is powerful, but it will spend whatever you give it. Our strategists set the limits, approve the changes and decide what to test next.

  • Strategists own the decisionsBudgets, audiences and creative are signed off by a person.
  • AI does the heavy analysisCreative fatigue, audience overlap and spend shifts are flagged automatically.
  • Testing with a hypothesisEvery creative test starts with a clear idea of what should win.
Integrated marketing systems

Meta Ads, Google Ads and SEO, built as one system

Meta works harder when it’s connected to everything else you run. Your ads, search and SEO share data and goals, so each channel makes the others cheaper and smarter.

  • Meta creates demandPeople see your ad on Instagram, then search for you on Google.
  • Search feeds MetaGoogle Ads and site visitors become retargeting audiences on Meta.
  • Winning creative travelsMessages that win on Meta are tested in Google ad copy and landing pages.

Creative that stops the scroll

Meta is a visual channel. Every ad we build starts with a clear angle, runs against other angles and earns its budget.

Nicole Rose Jewelry Black Friday adReal client ad
Luxury jewelry · Nicole Rose

Angle: seasonal event with a collection shot

Goal: purchases during the sale window

Sponsored
Your local credit unionSwitch your checking in five minutes.No monthly fees. Real people at your branch.Open an account
Credit unions

Angle: easy switch, local trust

Goal: started account applications

Example roofing adSponsored
Hail hit your street? Free roof inspection.Book inspection
Roofing

Angle: timely local trigger

Goal: qualified inspection requests

Sponsored
Built to orderYour dream build, delivered nationwide.Custom specs, real photos of every finished build.See the builds
Automotive

Angle: dream build, social proof

Goal: test drives and build inquiries

1

Concept

Three to five angles per offer, written around what your buyers care about.

2

Test

Angles run head to head with even budgets, so the data picks the winner.

3

Scale

Winners get the budget. Losers get cut before they waste more.

4

Refresh

New versions go live before performance drops, not after.

Jewelry: a real Nicole Rose Jewelry campaign. Other industries: example creative.

What prospects tell us about their last agency

The problems we hear on almost every first call, and how we solve them.

“

We tripled our Meta budget and sales barely moved.

We fix tracking and structure before we add a dollar of spend.

“

Our ads were running in the wrong countries, and nobody caught it.

Every audience is checked against where your buyers actually are.

“

Every ad looks the same, and none of them sell.

Creative is built around your offer, then tested and refreshed on purpose.

“

People add to cart all day, and almost nobody buys.

Remarketing and lookalikes bring back the people who almost bought.

Get a free Meta Ads audit

We’ll show you where your budget leaks, what your pixel is missing and what we’d fix first.

Meta Ads built around your business goals

The right Meta account for an online store looks nothing like the right one for a roofer. Find your model below and see how we would approach it.

HVAC technician working at an outdoor unit
CA
Client AccountSponsored

What do you need help with?

Roof replacementLeak repairInspection
Submit
✓ Qualified lead · zip code in service area

Local service businesses

Local buyers scroll before they search. We reach homeowners in the zip codes you serve with lead ads and short video, then check every lead before it counts.

  • Lead ads with qualifying questions
  • Radius and zip code targeting
  • Lead quality checks before reporting

Main campaigns: Lead ads, Reels, Remarketing

E-commerce packing station
Client Store   Sponsored · Shop now
Everyday tote$89.00Client Store
Everyday sneakers$120.00Client Store
Ceramic vase$48.00Client Store

Online stores

Meta can sell straight from the feed when your catalog is clean. We connect your products, build catalog ads and push budget toward the items with real margin.

  • Catalog and dynamic product ads
  • Advantage+ sales campaigns with guardrails
  • ROAS by product and collection

Main campaigns: Advantage+ sales, Catalog ads, Remarketing

B2B team reviewing a sales pipeline
CF
Client FirmSponsored

See how teams like yours cut onboarding time. Book a 20-minute strategy call.

Book a call
✓ Closed deals sent back to Meta

B2B and high-ticket lead generation

B2B deals take weeks or months. We send CRM outcomes back to Meta, so it learns from closed deals instead of raw form fills.

  • CRM and offline conversions
  • Lookalikes built from your best customers
  • Remarketing across long buying cycles

Main campaigns: Lead ads, Remarketing, Lookalike prospecting

Jewelry boutique display case
CB
Client BoutiqueSponsored
Book a private appointment

Luxury and high-value retail

High-ticket buyers browse quietly and often buy in person. We pair rich visual ads with high-income audiences and measure appointments and store visits, not just clicks.

  • High household income audiences
  • Appointment and inquiry tracking
  • Brand-safe placements

Main campaigns: Reels, Stories, Remarketing

Neighborhood storefronts
CB
Client BrandSponsored

Now open near you. 3 locations within 10 miles.

AustinRound RockCedar Park
Get directions

Multi-location and national brands

Every market has its own buyers and costs. We run campaigns by region, set budgets by local demand and report on each location next to the whole.

  • Market-level budgets
  • Location-specific creative
  • Location-level reporting

Main campaigns: Lead ads, Advantage+ sales, Reach

How we protect and maximize your budget

Exclusions on every campaign

Past buyers, employees and junk audiences are excluded, so prospecting budget only reaches new people.

Frequency kept in check

We watch how often people see each ad. When it climbs and results drop, the creative gets refreshed.

Junk leads filtered out

Higher-intent lead forms, qualifying questions and spam checks keep fake leads out of your inbox and your data.

Placements that earn their spend

Low-quality apps and placements that send accidental clicks are cut.

Audiences built around buyers

Location, age and income match your real customers, not Meta’s broadest defaults.

Business goals guide the budget

Spend follows the value each campaign brings. Revenue and lead quality decide where money goes next.

Bring back the people who almost bought

Most visitors leave without buying. We follow up with a different message at every stage, based on where they stopped.

Cold1.2M people
CB
Client BoutiqueSponsored

Meet the studio behind every piece.
Learn more

Lookalikes and interestsNew people who look like your best buyers. The message introduces the brand.

Warm18.4K people
CB
Client BoutiqueSponsored

Rated 4.9 by 600+ clients. See the collection.
Shop now

Visitors and video viewersPeople who engaged but didn’t shop. The message shows proof and the product up close.

Hot640 people
CB
Client BoutiqueSponsored

Still in your cart. Free insured shipping this week.
Complete order

Added to cart, didn’t buyThe closest to buying. The message is a reminder and a reason to act now.

✓Past buyers are excluded from every prospecting ad above, then offered repeat purchases and referrals instead. You never pay to find someone you already have.

Meta Ads client results

Our Meta Ads Portfolio

We use the full range of Facebook and Instagram formats, matched to what each audience needs to see before they buy.

CB
Client BoutiqueSponsored

One of one. Hand-finished in our studio, available this week only.

clientboutique.comShop now

Feed Ads

Image and video ads in the Facebook and Instagram feeds, where people spend most of their scrolling time. We build them around a clear offer, not just a pretty photo.

Best for: Launches, offers and steady prospecting

CB
Client BoutiqueSponsored
Book an appointment

Reels and Stories

Full-screen vertical video that feels native to how people watch.

Best for: Products worth showing in motion

Your goalPurchasesFeedReelsStoriesExploreMessengerMarketplace

Advantage+ Sales Campaigns

Meta's automated sales campaigns, run with exclusions, budget rules and clean data.

Best for: Ecommerce with solid purchase data

CA
Client AccountSponsored

What do you need help with?

Roof replacementLeak repairInspection
Zip code
Submit

Lead Ads

Forms that open inside Facebook and Instagram, with qualifying questions that filter out weak leads.

Best for: Local services, B2B and appointment-based businesses

Nicole Rose Jewelry Instagram carousel ad

Catalog and Dynamic Ads

Ads that show each person the products they viewed, or similar ones, straight from your catalog.

Best for: Online stores with a product feed

Day 1Viewed the signet ringLeft the site
Day 3Saw a reminder ad with reviewsClicked
Day 4Purchased$420 order

Remarketing

Ads that bring back site visitors, cart abandoners and past buyers, with a different message for each.

Best for: Every account with steady site traffic

Our Meta Ads Portfolio

What’s in the free Meta Ads audit?

We review your pixel and Conversions API setup, conversion events, audiences, creative, campaign structure and spend. Then we walk you through what we found on a call and what we’d fix first. No cost and no commitment.

We work your budget backward from what a sale or qualified lead costs in your market. Each campaign needs enough budget to learn. We’ll show you the math before you spend.

Month one is the build and the first creative tests. Meta needs steady conversions to learn, so the first few weeks are about clean data. Most accounts hit a strong stride around 90 days.

Usually both. Advantage+ works well once tracking is clean and exclusions are set. Manual campaigns give us control for tests, new audiences and high-ticket offers.

Yes. We write the copy and design images and video concepts, and we use your photos and footage too. Creative is tested and refreshed as results come in.

Your best campaigns keep running while we rebuild. New campaigns launch alongside them, and we only shut off the old ones once the new ones prove themselves.

A flat rate per service. Never a percentage of your ad spend.