Langley Federal Credit Union

Our Results

1000 %
Increase in Overall Conversions
10 %
Revenue growth
10 %
Increase in Credit Cards applications
10 %
Increase in Auto Loans applications
10 %
Increase in Savings Account applications

Langley Federal Credit Union

Langley Federal Credit Union is one of the 100 largest credit unions in the United States. Based in Hampton Roads, Virginia, Langley is chartered and regulated under the authority of the National Credit Union Administration. Langley has branches in Hampton, Newport News, Williamsburg, Chesapeake, Isle of Wight, Norfolk, Suffolk, and Virginia Beach.

Services Provided

  • Full-funnel marketing revamp and CRO analysis
  • A-Z management of Google Ads and Social Ads 
  • Search Engine Optimization (SEO)
    • Local (GMBs and core cities)
    • National (focused on building national awareness)
  • Landing Page Optimization
  • Custom Built Power BI & GA4 Dashboards 
  • Creative Ad Development and A/B Testing

Challenges Before
Working with Jives

  • Missing the “local” trust element in digital branding
  • Low ROI when looking at overall ad spend vs conversions
  • Improper use of ad budget, resulting in low efficacy with high costs
  • Getting beat within local searches by competitors
  • Lack of user experience for prospect members, resulting in lower conversion rates
  • Operating marketing channels in silowed environments rather than a holistic approach

Our Marketing Plan Of Attack

  • Reached a 60% increase in return on ad spend (ROAS) in first four weeks 
  • Curated a holistic marketing roadmap accounting for Google Ads, Meta, SEO, and programmatic
  • Aligned on company KPIs: annual revenue & new-member signup goals 
  • Restructured conversion path for prospect  members with UI/UX best practices
  • Designed net-new creatives to better flex “social proof” and product/service value  
  • Launched remarketing ads targeting prospect members who have started, but have not fully completed, an application – resulting in high “win-back” rates