Oracle

Oracle

Oracle Corporation is an American computer technology corporation with annual revenue of +$40 billion USD. We helped Oracle revamp both their outbound marketing and internal processes.

Highlights:

  • Created omnichannel marketing assets including copy, success stories, and demo videos for key pitch presentations
  • Launched Higher Ed social media growth plan; saw a 30% increase in followers and engagement in users
  • Verified over $15M in monthly sales reports
  • Managed benchmark analysis for Oracle media platforms including Facebook, Instagram, and Twitter
  • Developed an internal sales platform, allowing users to receive training, support, and updates on internal tools
  • Led multiple stages of Claro’s SDLC including configuration, testing, and documentation of users and projects
  • Reported project statuses to team members while using a cloud based system to manage and maintain all data

Poshmark

Poshmark

Poshmark, headquartered in Redwood City, California, is a fashion focused social commerce marketplace. The Poshmark platforms allows people buy and sell new or used clothing, shoes, and accessories.

Highlights:

  • Prepared Poshmark to go public (IPO on 1/14/21) by increasing customer sales and retention (NASDAQ: POSH)
  • Owned end-to-end management of the customer journey for 60M users
  • Led campaign creatives, messaging, and deployment for mktg channels: email, push, and SMS
  • Designed a/b tests focused on customer retention and channel optimization
  • Identified “white space” opportunities in the customer journey by analyzing customer behavior
  • Developed and communicated key strategies, insights, and results to senior level management