Thumbtack

Thumbtack, valued over $2 billion USD, is an online service platform that matches customers with local professionals. Currently, Thumbtack lists over 1,00 types of services in categories such as home, wellness, events, and lessons.

Highlights:

  • Drove over 200% Y/Y customer engagement growth and +$50M of attributed annual revenue through engagement marketing
  • Increased customer demand by sending out weekly emails, push notifications and SMS messages
  • Increased in-product searches by 78%
  • Partnered with Data Science and Engineering teams to create programmatic emails that dynamically recommended pros near a customer’s zip code