Thumbtack, valued over $2 billion USD, is an online service platform that matches customers with local professionals. Currently, Thumbtack lists over 1,00 types of services in categories such as home, wellness, events, and lessons.
- Drove over 200% Y/Y customer engagement growth and +$50M of attributed annual revenue through engagement marketing
- Increased customer demand by sending out weekly emails, push notifications and SMS messages
- Increased in-product searches by 78%
- Partnered with Data Science and Engineering teams to create programmatic emails that dynamically recommended pros near a customer’s zip code