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Paper - Education Tech

Our Results

10 M+
In Recent Funding Secured
10 %
Increase in MQLs in 5 months
10 %
Increase in Google Ad Conversions
10 %
Increase in Direct Site Traffic
10 %
Increase in Linkedin Social Engagement

Paper - Education Tech

Paper is an industry-leading online education, tech company. Paper delivers 24/7, personalized tutoring from tutors to students across the globe. Paper recently secured $270,000,000 in funding from investors after seeing the strong success of digital marketing wins.

Services Provided

  • Creative Asset Development
  • Google Ads Management
  • Linkedin Ads Management
  • Meta Ads Management
  • Conversion Rate Optimization (CRO)

Challenges Before
Working with Jives

  • Marketing Channels (LinkedIn ads, Meta Ads, Google Ads) working in siloed environments, lacking a holistic approach
  • High Cost-per-click, without visibility on lead quality
  • High bounce rates and leaky marketing funnel
  • Lack of analytics, UTM tracking, and tangible marketing learnings
  • Paying for “Brand” terms, without a need to
  • Overall negative low-negative ROAS

Our Marketing Plan Of Attack

  • Aligned on company KPIs and goals for the year
  • Redefined conversions and set up accurate tracking for accurate performance reporting
  • Curated personalized marketing roadmaps per each advertising channel (LinkedIn ads, Meta Ads, Google Ads)
  • Tailored landing page design and conversion path to maximize marketing qualified leads (MQLs)
  • Launched refreshed architecture of ads, creatives, and landing pages
  • Further maximized leads by strategic A/B testing of hypothesis including Ad copy, landing pages, bid types, and videos/images
  • Ran competitor campaigns
  • Through our holistic “Marketing Blitz”, increased not only quality traffic but also quality leads with U.S. and Canada 
  • Increased both: Return on Ad Spend (ROAS) and Marketing Qualified Leads (MQLs)

Do You Have A Project? Let Us Help..

Grow your business and attract new site visitors
and leads through a new, optimized website.

Contact Us

info@jivesmedia.com

(650) 420-7455

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  • 100 Van Ness Ave
    Suite 2213
    San Francisco, CA 94102
    Open 24 hours

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