Leading Marketing Agency for Home Builders and Remodelers​

Over $200M in Revenue Generated for Clients

Over $200M in Revenue Generated for Clients

5X AGENCY OF THE YEAR WINNER - Clutch.co

Home builders and remodelers work with us because they want a marketing partner who understands their industry, respects their craftsmanship and knows how to generate steady, qualified project opportunities. At Jives Media, we combine proven strategy, clean execution and deep residential expertise to help builders and remodelers strengthen their presence, stand out in competitive markets and maintain a healthy pipeline year-round.
Picture of Jay Ives
Jay Ives

Founder and CEO of Jives Media

Let’s Build Your Growth Plan!

Home Building & Remodeling Contractors #1 Marketing Partner

Great builders and remodelers know that strong work creates trust, and trust creates business. The challenge is making sure the right homeowners see that work at the right moment. That is where we help. Our focus is on connecting your craftsmanship with people who are ready to plan, research or move forward with a project. We do this with strategy that feels clear and practical and with execution that stays aligned with your standards. Homeowners take their time when choosing a builder or remodeler. They look at photos, browse ideas, compare options and pay close attention to details that reflect reliability. We help you show up in those moments with a presence that feels professional, consistent and true to the quality of your work. Your website, your local visibility and your messaging all work together so choosing you feels simple and natural. We avoid unnecessary trends and complicated marketing talk. Instead, we prioritize the fundamentals that builders and remodelers benefit from most. Strong visibility in the areas you want to serve, clear positioning that sets you apart, and reliable touchpoints that turn early interest into real conversations. Our work is built to support steady long-term growth and a healthy pipeline, not short-lived spikes in activity.

Proven Marketing Results for Home Builders and Remodelers​

187%
Increase in quality project requests driven by better site structure and stronger presentation of your work.
132%
Growth in booked projects supported by targeted Google Ads reaching ready homeowners.
256%
Boost in organic visibility across major remodeling and home building searches, resulting in more consistent high-value leads.
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Your Full-Service Digital Marketing Team

Work with world class talent, without the full-time salaries

  • Arrow going up. Full-service marketing agency

    DEDICATED MARKETING DIRECTOR

    Owns strategy, sets priorities, and focuses on revenue-driving outcomes for your business.

  • MBA BRAND STRATEGIST

    Ensures your services, offers, and positioning resonate with ideal customers.

  • PROJECT MANAGER

    Keeps execution moving, deadlines met, and every update on track without slowing you down.

  • Icon representing a magnifying glass. Full-service marketing agency

    SEO ANALYST

    Builds and optimizes pages around real searches that lead to calls and bookings.

  • AD MANAGER

    Manages and scales high-intent Google, LSA, and paid social campaigns tied to real demand.

  • Full-service marketing agency

    CREATIVE DESIGNER

    Creates clear, trust-building visuals that help homeowners choose you with confidence.

Our Core Services

SEO for Home Builders & Remodelers

Homeowners move slowly when planning a build or remodel, and they rely heavily on search during that process. Through our SEO work, we have helped several home builder clients position themselves in the moments that matter: early inspiration, mid-stage comparison and final decision. The goal is steady visibility with a message that feels credible, familiar and true to the level of work you deliver.

Our SEO strategy includes

  • On Page Optimization: Refining your service pages, project galleries and location content so homeowners understand your style, your strengths and the scope of work you handle without confusion.

  • Keyword Targeting: Identifying searches that reflect real homeowner intent and aligning your pages with the phrases people actually use when planning a remodel or evaluating a builder.

  • Local SEO: Strengthening your GMB presence, tightening local signals and creating meaningful neighborhood and city content that helps you stand out exactly where you want more projects.

  • Content Development: Producing helpful, straightforward resources that answer the questions homeowners naturally ask, building trust before they ever contact you.

  • AI SEO: Structuring content so Google’s AI Overviews, ChatGPT and similar platforms can clearly recognize your services and recommend your business during early homeowner research.

SEO guides homeowners toward you with consistency. It builds presence, reinforces trust and supports a pipeline that grows through real interest, not short-lived trends.

Google Ads for Home Builders & Remodelers

Home builders and remodelers succeed when the right clients find them at the right time. Google Ads gives you that visibility. Our approach focuses on reaching homeowners who are thoughtfully planning a remodel or custom build and presenting your work in a way that reflects the care and detail you put into every project. The result is a steady flow of well-qualified inquiries that respect your craft and value your process.

Our Google Ads strategy includes

  • Smart Targeting: Focusing on homeowners who are actively researching remodels, additions or new builds rather than broad contractor audiences with low intent.
  • High-Converting Ad Copy: Developing refined, trustworthy messaging that speaks to project quality, design preference and the experience of working with your team.
  • Local Campaign Optimization: Directing spend toward the neighborhoods, cities and service areas that best match the type of projects you want to secure, ensuring efficient use of your budget.
  • Landing Page Improvements: Creating or enhancing pages that present your portfolio, process and credibility with clarity. Strong pages help turn well-targeted clicks into genuine project conversations.
  • Local Services Ads (LSA): Securing top-of-search placement through Google’s verified pay-per-lead system, helping you capture ready-to-hire homeowners with strong reviews and trusted visibility.

Google Ads provides builders and remodelers with a reliable path to consistent, high-value opportunities. We manage every detail and refine performance over time so your campaigns stay aligned with your goals and your growth.

Paid Social Ads for Home Builders & Remodelers

Paid social is one of the most effective ways for builders and remodelers to stay in front of serious homeowners while they plan their next project. We use it to shape demand, strengthen your reputation and position your brand as the clear choice in your market. Our campaigns don’t chase clicks. They draw in homeowners who value quality work and are ready to move forward.

Our paid social strategy includes

  • Smart Targeting: Identifying homeowners who are actively planning remodels, exploring design ideas or evaluating contractors, and placing your brand where their attention already lives.
  • Service-Focused Creative: Clean, elevated visuals that present your craftsmanship with the clarity and polish it deserves. We make sure homeowners understand the difference between you and the average contractor.
  • Retargeting Campaigns: Staying present for the homeowners who engaged with your work, viewed your projects or visited your website. When they reach the point of making a decision, you’re already positioned as the obvious next step.
  • Budget Optimization: Managing spend with intention. We focus on the channels and audiences that consistently bring in qualified inquiries, allowing your budget to work harder and produce measurable revenue impact.
Paid social ads help home builders and remodelers increase visibility, build authority and turn interest into booked consultations. When the right homeowners see your work at the right time, growth becomes predictable

Analytics and Reporting for Home Builders & Remodelers

Clear reporting helps builders and remodelers understand which channels bring the best project inquiries and where their strongest opportunities come from. We break down your performance so you can make confident, data-backed decisions that support long-term growth.

Our reporting approach includes

  • Lead Tracking: Monitoring calls, form submissions and consultation requests so you know exactly which campaigns generate real project opportunities.
  • Channel Breakdown: Showing how SEO, Google Ads, social media and email each contribute to pipeline growth — and which channels bring the highest-value jobs.
  • Budget Insights: Ensuring every marketing dollar is allocated toward strategies that consistently generate consultations, estimates and booked projects.
  • Growth Trends: Highlighting improvements in search visibility, traffic quality and homeowner engagement over time.

Analytics give home builders and remodelers the clarity to invest in what truly drives new business and supports a stronger project pipeline.

Digital Marketing that Jives

Connected Systems. More Leads and Sales.

Most organizations run digital campaigns, content, and their website in silos. That leads to gaps, wasted budget, and inconsistent growth. We bring every part of your marketing together into one connected system, so progress in one channel strengthens the others, helping you attract new customers, increase engagement, and grow consistently all year.

We use real Google Ads demand data to identify which products and services actually drive growth, then build SEO pages around those exact searches. This helps you appear more often for high intent queries related to your core offerings while reducing overall customer acquisition costs.
When ads or SEO show what people respond to, we update pages right away. Messaging, layouts, and calls to action are refined in real time so your site turns more visitors into leads instead of waiting months for a full redesign.

One shared strategy drives your ads, SEO, landing pages, and retargeting. Every channel supports the same services, service areas, and seasonal priorities so demand stays focused on the work that keeps crews busy.

 

What generates calls in ads improves SEO. What ranks and converts in SEO improves ads. What works on your website reshapes both. This continuous feedback loop creates smarter decisions and more consistent bookings over time.

Applied AI & Growth Intelligence

Real-world AI systems that drive more calls and bookings.

Live Intent Signal Detection

Identify people actively researching products or services like yours and prioritize them across ads and retargeting to capture demand right when intent and urgency are at their highest.

Predictive Audience Expansion

Expand reach by finding consumers similar to your highest-converting customers, helping increase acquisition volume without sacrificing quality.

 

Real-Time Funnel Personalization

Adjust page content, offers, and calls to action based on visitor intent so key actions like purchases, inquiries, bookings, or signups convert more consistently.

Our Process: From First Call to Real ROI

Organizations want clarity, predictable inbound opportunities, and results that clearly connect to closed business. Our process is designed to move efficiently, stay straightforward, and tie every step directly to measurable revenue. Each stage is handled by senior specialists who focus on execution and performance, delivering results without adding operational burden to your team.

Step 1: Discovery and Alignment

We begin by understanding your brand foundation, core offerings, quality standards, and the story behind what you create. This allows us to clearly define what differentiates your business, ensuring the strategy is built around authentic demand rather than generic market assumptions.

Step 2: Custom Strategy Development

Every brand has unique objectives. We develop a tailored plan aligned with your goals, whether you want to scale high-value online revenue, grow custom and relationship-driven sales, expand your presence in priority markets, or increase visibility for new offerings across highly qualified audiences.

Step 3: Fast & Lean Execution

Our team implements improvements quickly so you can see progress early. We refine conversion paths, elevate how your offerings are presented, improve campaign performance, strengthen overall visibility, and optimize the user experience, all with minimal effort required from your team.

Step 4: Analysis & Reporting

You receive clear, straightforward updates that show where qualified demand is coming from and how your investment is performing. We track key indicators such as high intent engagement, conversion actions, inquiries, and completed transactions so you always understand what is contributing to revenue.

Step 5: Ongoing Optimization

Audience behavior changes constantly. We continuously monitor performance, refine targeting, improve efficiency, and adjust strategy to keep you ahead of competitors while generating steady, predictable growth across digital and offline channels.

Real Results for Clients​

Our digital strategies help brands differentiate in competitive markets and convert more high intent audiences who are actively researching, comparing, and ready to purchase high value offerings. Below are a few examples of the growth we have delivered for clients across premium and consumer driven categories.
Online Reservations
+ 100 %
Revenue growth Y/Y
100 %

The Miami Experience

Bookings Per Month
+ 0 %
ROAS
0 x

The Lineup Surf Park

Organic Search Users
10 %
Revenue growth
0 %

Why Partner with Jives Media?​

Partner with Jives Media because we focus on outcomes, not activity. Our strategies are built around measurable growth, clear attribution, and efficient execution. You work directly with senior specialists who move quickly, communicate clearly, and adapt strategy based on real performance data. The result is a predictable, scalable approach to growth without unnecessary complexity or internal lift.
Award-Winning Team

Our dynamic professionals are experts in web design, growth hacking, and strategic planning.

Global Reach

With over 500 projects completed worldwide, we have a diverse portfolio across various finance sectors.

Client-Centric Approach

We prioritize listening, collaboration, and delivering custom solutions that meet your unique needs.

Growth-Focused

Our track record showcases our ability to build and elevate strong brands from their inception.

Disruptive Innovation

We offer cutting-edge marketing and advertising solutions that set trends in credit unions.

Our Frequently Asked Questions

How do home builders get more qualified leads online?

Home builders generate more qualified leads by combining SEO, paid search, optimized local listings, and conversion focused landing pages. Strong results come from targeting buyers actively searching for new construction in specific areas. High quality visuals, fast mobile performance, and clear calls to action also help convert interest into inquiries.

What marketing strategies work best for home building companies?

The most effective strategies include targeted Google Ads, local SEO, detailed project pages, retargeting campaigns, and community specific landing pages. Integrating CRM tracking helps builders understand which channels generate the highest value projects and clients.

How do home builders rank higher on Google?

Builders improve rankings by publishing location based service pages, optimizing for local keywords, earning quality backlinks, and ensuring their websites load quickly on mobile. Updating project galleries regularly and using structured data also helps search engines better understand and surface their content.

How can home builders improve website conversion rates?

Conversion rates increase when websites provide clear pricing guidance, strong project imagery, simple contact forms, and trust signals such as testimonials and certifications. Interactive tools that help visitors explore floor plans or request estimates also support higher engagement.

Is SEO worth it for home builders?

Yes. SEO delivers strong long term return because prospective buyers search online before contacting a builder. Ranking well for city and community level searches produces consistent inbound leads and reduces reliance on paid advertising alone.

What type of content should home builders publish?

High performing content includes project case studies, floor plan highlights, community guides, cost breakdowns, and educational articles explaining the building process. Buyers value transparency and detailed information when evaluating a builder.

How much should a home builder spend on digital marketing?

Many builders invest between five and twelve percent of annual revenue into marketing, with a growing share going toward digital channels. The right level depends on company size, growth goals, and how competitive the local market is.

What should a home builder’s marketing budget look like?

Smaller builders often begin between three and eight thousand dollars per month, while larger developers may invest fifteen thousand or more depending on market size, number of communities, and lead volume goals.

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