Sparta Roofing

Our Results

216%

Increased Lead Acquisition

184%

Organic Traffic Increased

3.1x

Improve Conversion Rate

Overview

Sparta Roofing is an Elmhurst-based roofing contractor serving homeowners and businesses throughout the Chicagoland area. Known for roof replacements, storm restoration, insurance claim support, and commercial roofing services, the company partnered with Jives Media to build a predictable lead generation engine capable of competing in one of the Midwest’s most competitive roofing markets.

Challenges Before
Working with Jives

Local competitors dominated search results across Chicagoland for high-value roofing searches.
The website generated traffic but struggled to convert visitors into inspections and estimates.
Paid search campaigns produced inconsistent lead quality and rising acquisition costs.
Storm damage and insurance-related services lacked visibility despite strong demand.
Limited tracking made it difficult to connect marketing spend to booked jobs and revenue.

Our Plan of action

Rebuilt the website experience around conversions with stronger trust signals, streamlined quote requests, financing visibility, and mobile-first design.
Expanded local SEO coverage through service and location pages targeting homeowners and businesses throughout Elmhurst and the greater Chicagoland market.
Restructured Google Ads campaigns around roof replacement, roof repair, storm damage restoration, insurance claim assistance, and commercial roofing services.
Launched Local Service Ads to capture homeowners actively searching for roofing contractors.
Created educational content around storm restoration, insurance claims, and roofing maintenance to strengthen organic visibility and build trust.
Implemented full-funnel tracking and reporting to connect calls, forms, inspections, and booked projects directly back to marketing efforts.

Results After Working With Jives

Qualified roofing leads increased 216% within the first year, creating a steady pipeline of inspection requests and estimate appointments.
Organic traffic grew 184%, generating significantly more high-intent homeowners and property managers across Chicagoland.
Cost per lead dropped 43%, allowing the company to scale lead volume without increasing acquisition costs.
Google Business Profile actions increased 278%, driving more calls, website visits, and direction requests from local prospects.
Roof replacement inquiries increased 167%, helping grow higher-value project opportunities.
First-page rankings secured across Chicagoland for high-intent searches including roof repair, roof replacement, storm damage roofing, and emergency roofing services.
Conversion rates improved 3.1x after redesigning lead funnels and simplifying the estimate request process.