Pristine Acres

Our Results

Increase In Qualified Inquiries

+ 0 %

Improved Conversion Rates

0 x

Cost Decrease Per Qualified Lead

Overview

Pristine Acres is one of Northern Virginia’s premier outdoor living design-build firms, specializing in luxury pools, landscape architecture, masonry, outdoor kitchens, and complete estate transformations. Founded in 2006, the company has earned 18 Best of Houzz awards, maintains a 5-star rating, and is recognized for creating some of the Washington, DC area’s most distinctive outdoor spaces.

Our goal was to generate more high-value design consultations while strengthening Pristine Acres’ position in one of the country’s most competitive luxury landscaping markets.

Challenges Before
Working with Jives

Organic visibility was limited for high-value searches related to luxury pools, outdoor living, and landscape design across Northern Virginia.
The website showcased beautiful projects but did not consistently convert affluent homeowners into design consultations.
Paid campaigns generated traffic, but too many inquiries fell below the company’s ideal project size.
Local competitors dominated premium outdoor living searches across Great Falls, McLean, Arlington, and Loudoun County.
Marketing performance lacked clear attribution, making it difficult to connect campaigns to consultations and signed projects.

Our Plan of Action

Rebuilt the website around conversion, highlighting award-winning projects, design expertise, and a simplified consultation experience for luxury homeowners.
Expanded SEO across Northern Virginia with dedicated service and location pages targeting luxury pools, outdoor living, landscape architecture, outdoor kitchens, and estate landscaping.
Restructured Google Ads around high-intent searches while filtering lower-budget landscaping inquiries through tighter keyword targeting and negative keywords.
Developed premium content showcasing custom pool design, outdoor entertaining spaces, estate landscapes, and complete backyard transformations to build authority throughout the buying journey.
Launched remarketing campaigns featuring completed projects, client testimonials, and design inspiration to re-engage homeowners evaluating multiple contractors.
Implemented full-funnel attribution connecting calls, consultation requests, design meetings, and signed projects back to every marketing channel.

Results After Working With Jives

Qualified design consultations increased 196%, creating a significantly stronger pipeline of high-value residential projects.
Organic traffic grew 173%, expanding visibility across Northern Virginia’s most competitive luxury outdoor living searches.
Project inquiries over $250K increased 148%, attracting homeowners that aligned with Pristine Acres’ ideal project scope.
Cost per qualified consultation dropped 39%, allowing marketing budgets to scale more efficiently.
Google Business Profile engagement increased 264%, driving substantially more calls, website visits, and direction requests.
Website conversion rates improved 3.4x, turning significantly more visitors into booked design consultations.
Marketing influenced more than $18M in project opportunities, creating a predictable pipeline of premium outdoor living projects.

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