Danz Jewelers

Our Results

178%

Increase in organic traffic

143%

Increase in qualified inquiries

38%

Reduction in cost per qualified lead

Overview

Danz Jewelers is a trusted jewelry retailer serving customers looking for engagement rings, fine jewelry, and personalized service. Jives Media rebuilt the website and developed a digital strategy across SEO, Google Ads, and Meta Ads, with a focus on increasing qualified traffic, improving conversion rates, and turning more high-intent searches into sales and consultations. The strategy was built around the same approach we use for leading jewelry brands through our luxury jewelry digital marketing expertise.

Challenges Before
Working with Jives

Strong local reputation, limited digital reach. Danz had built decades of trust in the community, but that authority was not translating into enough visibility across Google.
The website was holding back conversions. Product discovery, service information, and calls to action were not giving shoppers a clear path from research to store visit.
High-value searches were competitive. Searches around engagement rings, diamonds, custom jewelry, and jewelry stores were dominated by larger retailers and better-optimized competitors.
Paid traffic lacked a clear conversion strategy. Campaigns could generate clicks, but the digital experience was not built to turn that interest into calls, consultations, and visits.
Local intent was underleveraged. Searches such as “jewelry store near me,” “engagement rings Lodi,” and “custom jewelry Lodi” represented immediate buying intent that Danz needed to capture.

Our Plan of action

Rebuilt the website from the ground up with a cleaner shopping experience, stronger service architecture, mobile-first design, and clearer paths to contact the store.
Expanded SEO around high-value jewelry searches including engagement rings, diamonds, custom jewelry, wedding bands, jewelry repair, and local searches across Lodi and surrounding communities.
Reworked Google Ads around purchase intent, separating bridal, diamonds, custom jewelry, repairs, and local store searches to put budget behind the audiences most likely to convert.
Built Meta campaigns around the visual side of jewelry, using engagement rings, custom pieces, seasonal promotions, and product-focused creative to create demand and bring shoppers back to the site.
Strengthened local search visibility by improving the connection between the website, Google Business Profile, reviews, services, and location-based search intent.
Connected marketing to real business outcomes, giving the team clearer visibility into calls, inquiries, consultation requests, and other actions that indicate a serious jewelry buyer.

Results After Working With Jives

Organic traffic increased 178%, expanding Danz’s reach across high-intent jewelry searches.
Qualified inquiries increased 143%, bringing more prospective buyers into the sales process.
Engagement ring inquiries increased 156%, strengthening one of the store’s most valuable sources of new business.
Google Ads generated 3.8x more qualified conversions, as campaigns were rebuilt around stronger purchase intent.
Cost per qualified lead decreased 38%, allowing Danz to generate more opportunities without simply increasing spend.
Local search visibility expanded significantly, with first-page rankings across core Lodi jewelry, diamond, engagement ring, and custom jewelry searches.
Website conversion rate increased 2.9x, turning the new site into a much stronger bridge between online research and in-store conversations.