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COPLUS

Our Results

+184%
Growth in total social reach
3.6x
Increase in qualified product inquiries
+76%
Increase in branded search volume

Overview

COPLUS is a Taiwan-based automotive lighting manufacturer with decades of engineering experience and 1,100+ active patents worldwide. The company develops performance lighting and aftermarket parts for pickup trucks, SUVs, commercial vehicles, UTVs, and performance vehicles, with products distributed to customers around the world.

Challenges Before
Working with Jives

  • Strong products, limited digital reach. COPLUS had the engineering and product depth, but its social presence was not reaching enough automotive enthusiasts and buyers to support aftermarket demand.
  • Paid social lacked structure. Campaigns were not consistently separated by vehicle type, product category, or buyer intent.
  • Creative was not doing enough of the selling. COPLUS products are highly visual, but the advertising did not fully communicate the difference between standard equipment and a premium lighting upgrade.
  • Brand awareness was fragmented. COPLUS needed stronger recognition in competitive aftermarket markets where established brands already controlled a large share of attention.
  • Traffic did not always translate into product interest. Campaigns needed a stronger connection between the ad, the vehicle application, and the specific product being promoted.
  • Organic content lacked consistency. There was an opportunity to turn product launches, vehicle applications, and new creative into a steady source of engagement and brand discovery.

Our Plan of action

  • Built a stronger social presence across paid and organic channels, giving COPLUS a consistent voice and stronger visibility in the automotive aftermarket.
  • Rebuilt paid social around vehicle intent, targeting owners and enthusiasts by vehicle type, application, product category, and automotive interest.
  • Developed product-first creative using vehicle applications, product features, installation visuals, and before-and-after content to show what made COPLUS products different.
  • Built an organic content engine around product launches, vehicle builds, product features, new applications, and automotive content that gave the audience more reasons to engage with the brand.
  • Sharpened audience targeting around vehicle ownership, modification behavior, automotive interests, and high-value enthusiast segments.
  • Introduced stronger retargeting for users who engaged with content, visited the website, or viewed specific products.
  • Ran continuous creative testing to identify the products, visuals, messaging, and vehicle applications that generated the strongest response.

Results After Working With Jives

  • +184% growth in total social reach across paid and organic channels.
  • +127% increase in product-page traffic, driven by stronger vehicle-specific content and paid campaigns.
  • 3.6x increase in qualified product inquiries from social media.
  • 52% reduction in cost per qualified visitor after restructuring paid social.
  • 4.3x ROAS across top-performing paid social campaigns.
  • +76% increase in branded search volume, extending the impact of social beyond the platforms.
  • 2.9x higher engagement rate on product-focused creative compared with the previous content strategy.
  • +68% increase in returning website visitors, driven by retargeting and consistent organic content.