Jives Media understands how travelers search, compare, and book accommodations across leisure, business, and destination-driven travel. We build marketing systems designed to increase direct bookings while protecting rate integrity and brand perception. Our team works with hotels that need measurable growth, not surface-level visibility. We align marketing execution with booking engines, revenue management strategies, and seasonal demand cycles. Every initiative is designed to support occupancy goals, average daily rate, and long-term guest acquisition. We do not treat hospitality like ecommerce or lead generation. We build strategies around booking intent, length of stay, and conversion friction unique to hotels. That industry-specific execution is what allows our clients to scale profitably.
Work with world class talent, without the full-time salaries
Owns strategy, sets priorities, and focuses on revenue-driving outcomes for your business.
Ensures your services, offers, and positioning resonate with ideal customers.
Keeps execution moving, deadlines met, and every update on track without slowing you down.
Builds and optimizes pages around real searches that lead to calls and bookings.
Manages and scales high-intent Google, LSA, and paid social campaigns tied to real demand.
Creates clear, trust-building visuals that help homeowners choose you with confidence.
Hotel bookings rarely happen at first touch. Travelers research destinations, compare properties, and seek reassurance before committing. Jives Media builds full-funnel marketing strategies that guide travelers from inspiration to direct booking, with a clear focus on revenue and occupancy.
We optimize for destination-based searches, branded demand protection, and property-specific value propositions. Strategy is built to compete directly against OTAs while reinforcing brand authority and traveler trust.
Over time, SEO becomes a durable acquisition channel that reduces reliance on paid media and improves booking margins.
Campaigns are structured around travel intent, stay dates, device behavior, and historical booking data. Budgets are adjusted dynamically based on seasonality and demand shifts to maximize efficiency.
This approach allows leadership to scale paid media confidently while protecting margins and maximizing booking value.
We analyze booking flows, mobile behavior, messaging clarity, and trust signals that influence traveler decisions. Improvements focus on reducing friction and increasing completed reservations.
CRO increases revenue without increasing acquisition costs by converting more existing demand into confirmed stays.
Most organizations run digital campaigns, content, and their website in silos. That leads to gaps, wasted budget, and inconsistent growth. We bring every part of your marketing together into one connected system, so progress in one channel strengthens the others, helping you attract new customers, increase engagement, and grow consistently all year.
One shared strategy drives your ads, SEO, landing pages, and retargeting. Every channel supports the same services, service areas, and seasonal priorities so demand stays focused on the work that keeps crews busy.
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What generates calls in ads improves SEO. What ranks and converts in SEO improves ads. What works on your website reshapes both. This continuous feedback loop creates smarter decisions and more consistent bookings over time.
Real-world AI systems that drive more calls and bookings.
Identify people actively researching products or services like yours and prioritize them across ads and retargeting to capture demand right when intent and urgency are at their highest.
Expand reach by finding consumers similar to your highest-converting customers, helping increase acquisition volume without sacrificing quality.
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We begin by understanding your brand positioning, property experience, service standards, and the story behind your hospitality offering. This allows us to clearly define what sets your hotel apart—from location and amenities to guest experience and brand promise—so the strategy is built around genuine traveler demand, not generic hospitality marketing assumptions.
Every brand has unique objectives. We develop a tailored plan aligned with your goals, whether you want to scale high-value online revenue, grow custom and relationship-driven sales, expand your presence in priority markets, or increase visibility for new offerings across highly qualified audiences.
Our team implements improvements quickly so you can see progress early. We refine conversion paths, elevate how your offerings are presented, improve campaign performance, strengthen overall visibility, and optimize the user experience, all with minimal effort required from your team.
You receive clear, straightforward updates that show where qualified demand is coming from and how your investment is performing. We track key indicators such as high intent engagement, conversion actions, inquiries, and completed transactions so you always understand what is contributing to revenue.
Audience behavior changes constantly. We continuously monitor performance, refine targeting, improve efficiency, and adjust strategy to keep you ahead of competitors while generating steady, predictable growth across digital and offline channels.
Our dynamic professionals are experts in web design, growth hacking, and strategic planning.
With over 500 projects completed worldwide, we have a diverse portfolio across various finance sectors.
We prioritize listening, collaboration, and delivering custom solutions that meet your unique needs.
Our track record showcases our ability to build and elevate strong brands from their inception.
We offer cutting-edge marketing and advertising solutions that set trends in credit unions.
How is hotel and hospitality marketing different from other industries?
Hotel marketing is driven by demand timing, pricing sensitivity, and booking intent. Travelers research destinations, compare properties, and evaluate rates across multiple channels before committing. Effective hotel marketing focuses on influencing that decision journey and converting travelers directly rather than relying on third-party platforms.
What actually drives direct bookings for hotels?
Direct bookings are driven by capturing high-intent search demand, protecting branded visibility, and removing friction from the booking experience. When SEO, paid search, and website performance work together, hotels can convert more travelers without discounting or eroding rate integrity.
Which digital marketing channels matter most for hotel growth?
The most impactful channels are those closest to booking intent. This includes SEO for destination and brand searches, paid search to compete with OTAs on high-value queries, and conversion optimization to increase direct reservation rates. Channels are selected based on revenue impact, not visibility alone.
How long does it take to see results from hotel marketing?
Paid media can influence bookings within weeks, especially during peak travel periods. SEO and long-term demand capture typically show measurable improvement within 3 to 6 months, with results compounding as brand authority and direct demand increase.
How should hotels measure marketing success?
Success should be measured by direct booking revenue, cost per booking, occupancy impact, and average booking value. Engagement metrics are secondary. The primary goal is improving profitability while reducing reliance on third-party distribution.
Contact us for a quote, help or to join the team.
We are hyper-efficient at synthesizing your core needs.
We can harness the expertise of our local + global team.
We will show you how to turnideas into scalable action.
