RJ Trailers

Our Results

2.8x

Increase in qualified trailer inquiries

+286%

Increase in organic sessions

+71%

Increase in calls from organic search

Overview

RJ Trailers is a family-run trailer dealer serving Texas since 2002, with 100K+ customers, two locations, and a large inventory of trailers for work, transport, and commercial use. The company sells everything from dump and equipment trailers to utility, enclosed, car haulers, and goosenecks, while also providing financing, parts, repairs, inspections, and service.

Challenges Before
Working with Jives

Organic visibility was not matching the size of the business. High-value searches for dump trailers, utility trailers, equipment trailers, and car haulers were leaving significant demand on the table.
The old website made a large inventory harder to navigate. Buyers had to work too hard to find the right trailer, compare options, check availability, and take the next step.
Product pages were not built to capture purchase intent. Strong inventory was there, but the site was not doing enough to turn product searches into calls, financing applications, and sales inquiries.
Local search visibility was uneven. RJ had the physical presence and reputation to dominate its Texas markets, but the digital presence did not consistently reflect that.
Paid search was generating traffic without enough control over intent. Budget was reaching broad trailer searches instead of being concentrated on buyers actively looking for specific trailer types.
The site rebuild was an opportunity to create a much stronger foundation for organic growth. The goal was not simply a better-looking website. It was a site built around inventory, search demand, and conversion.

Our Plan of action

Rebuilt the website from the ground up around RJ Trailers’ inventory, services, locations, and buyer journeys, creating a faster and more structured experience for both users and search engines.
Restructured SEO around commercial trailer demand, building stronger category and product architecture for dump trailers, utility trailers, equipment trailers, enclosed trailers, car haulers, goosenecks, and related searches.
Optimized product and category pages with stronger titles, descriptions, internal linking, structured data, financing information, and clear paths to purchase or inquire.
Expanded local SEO around Seagoville, Longview, Dallas, and surrounding markets, connecting high-intent searches with the locations best positioned to serve them.
Rebuilt Google Ads around purchase intent, separating campaigns by trailer type and tightening keyword targeting to put more budget behind shoppers ready to buy.
Connected inventory with conversion paths, making it easier for visitors to move from finding a trailer to checking availability, applying for financing, calling, or contacting the sales team.
Strengthened the site’s trust signals, using RJ’s customer base, experience, product selection, financing, and full-service capabilities to give buyers more reasons to choose them.

Results After Working With Jives

+286% increase in organic sessions following the website rebuild and SEO rollout.
+342% increase in organic leads, with substantially more visitors reaching high-intent product and contact pages.
+167% increase in product-page conversions, turning more inventory traffic into calls, inquiries, and financing actions.
2.8x increase in qualified trailer inquiries across organic and paid search.
43% reduction in Google Ads cost per qualified lead after restructuring campaigns around trailer type and purchase intent.
Top-3 rankings across major trailer categories, including dump trailers, utility trailers, equipment trailers, and car haulers.
+71% increase in calls from organic search, putting more high-intent buyers directly in front of the sales team.