Luka Home Builders

Our Results

+80 %
Increase in Website Conversions Y/Y
+350 %
Growth in website traffic
+150
New Clients Acquired Annually

Overview

Luka Builders is a luxury residential construction firm serving the D.C. metro area. The company specializes in full-scope home builds and premium remodels, with a reputation built on craftsmanship, transparency, and white-glove service. In one of the most competitive, trust-driven markets in the country, Luka needed a marketing engine that could generate qualified demand, rebuild their search presence, and strengthen brand credibility with affluent homeowners.

Challenges Before
Working with Jives

  • Paid media was almost non-existent, resulting in near-zero visibility on Google Ads.

  • Their Google Business Profile was suspended, removing them from map results and local searches.

  • Weak keyword rankings made Luka invisible across high-value D.C., Maryland, and Virginia ZIP codes.

  • Website suffered from slow load times, unclear CTAs, and a low-performing conversion path.

  • Zero brand awareness competing against long-established regional builders.

Our Plan of action

  • Fast-tracked Google Business Profile reinstatement by leveraging our Google Premier Partner escalation channels.

  • Built a full-funnel Google Ads ecosystem, prioritizing bottom-funnel keywords with high remodeling and new-build intent.

  • Launched competitor conquest campaigns that captured users searching for top D.C. luxury builders.

  • Rebuilt the entire conversion path — from ad click to form — with CRO-optimized landing pages, clearer messaging, and friction-free quote flows.

  • A/B tested multiple messaging and creative angles tailored to homeowners evaluating $50K–$500K+ projects.

  • Executed a full technical + local SEO overhaul, including schema, page speed fixes, keyword-optimized service pages, and geo-targeted content.

  • Achieved top-3 map pack rankings across core neighborhoods and service areas within just 8 weeks.

Results After Working With Jives

  • +80% growth in website traffic driven by SEO and paid media combined.

  • +350% increase in new clients acquired annually, with stronger pipeline quality and project value.

  • +150% lift in lead volume after rebuilding the full conversion path.

  • Google Business Profile fully reinstated and ranking across D.C., VA, and MD key neighborhoods.

  • Consistent sub-$100 CPL across high-intent campaigns in a category where leads typically cost 2–3× more.

  • Competitor campaigns captured 25%+ of all new qualified leads, outperforming standard search.