Contact Us

Our Results

Total Attributed Revenue
$ 100 M
Engaged Customers
0 M
Emails & SMS Messages Sent
100 M
poshmark app screen

Poshmark

Poshmark is a social commerce marketplace that enables users to buy and sell fashion pieces online. Headquartered in Redwood City, CA, Poshmark’s 60+ million users engage daily through listings, in-app social activities, and live shopping events.

Services Provided

  • Lifecycle Marketing (Email, SMS, Push)
  • Creative Strategy, Copy & Design
  • Retention A/B Testing & Funnel Optimization
  • Customer Journey Mapping & “White-Space” Analysis
  • Executive Reporting & IPO Preparation

Challenges Before
Working with Jives

  • Fragmented Customer Journeys: Lack of cohesive email and SMS strategies led to inconsistent messaging and missed engagement opportunities.
  • Limited Analytics Visibility: Minimal insights into customer behavior, making it difficult to identify drop-off points or optimize campaigns.
  • Low Retention Rates: High churn due to generic, non-personalized communications that failed to re-engage users at critical moments.
  • Untapped White Space Opportunities: No structured approach to reactivating lapsed users or nurturing high-value segments.
  • Inefficient Automation: Manual workflows and delayed triggers resulted in suboptimal timing for engagement.
poshmark homepage
Phone displaying the poshmark logo

After Working with Jives

  • We tied CAC, LTV, and purchase frequency to retention outcomes, giving investors a clear view into scalable revenue growth
  • Mapped email, push, and SMS flows to each stage of the customer journey  (from onboarding and reactivation to seller engagement)
  • Used funnel diagnostics to pinpoint drop-off stages and deployed targeted win-back automations that increased repeat purchase volume
  • Unified all campaign tracking to accurately measure where signups and purchases were coming from
  • Transformed performance data into executive decks used for IPO roadshows and stakeholder visibility
  • Delivered a scalable lifecycle framework that Poshmark’s internal team now uses for ongoing growth
E-commerceGoogle Adsluxury jewelrymeta ads