Yadav Diamonds & Jewelry

Our Results

Non-Brand Organic Sessions

+ 10 %

Showroom Appointments Booked

0 +

Organic Revenue

+ 10 %

Overview

Yadav Diamonds & Jewelry is a family-run San Francisco jeweler known for engagement rings and fine jewelry, offering both natural and lab-grown diamonds since 1983.

We grew e-commerce revenue and booked showroom appointments while improving ROAS across SEO and paid media.

Challenges Before
Working with Jives

Non-brand visibility lagged on high-intent searches (engagement rings, lab diamonds, wedding bands). Competitors owned the map pack and top organic spots.
Product pages weren’t built for conversion: thin copy, limited social proof, and slow mobile load on image-heavy SKUs.
Google Ads leaned on broad keywords and Smart Shopping; CAC was high and ROAS inconsistent across categories.
Little use of local cues (store hours, appointment CTAs, reviews) on core pages, which hurt in-store booking.
Tracking gaps made it hard to connect ad clicks to booked appointments and high-value online orders.

Our plan of action

SEO foundation: rewrote category and product copy; added comparison content (natural vs. lab), diamond education guides (4Cs), FAQs, and schema; launched city pages tied to “San Francisco engagement rings” and related intent.
Googly My Business lift: optimized Google Business Profile with fresh photography, product highlights, services, UTM links, and a steady review program to raise prominence and CTR.
Search + Shopping rebuild: split campaigns by intent and category (solitaire, halo, three-stone, lab-grown); exact/phrase match with strict negatives; Performance Max with feed hygiene (titles, attributes, price anchors) and ROAS targets.
Conversion architecture: faster image delivery, sticky add-to-cart, “book an appointment” above the fold, trust badges, financing/upgrade details, and cart recovery.
Remarketing engine: dynamic product ads + email flows (browse/cart abandon, ring design consult, financing, upgrade/trade-in).
Attribution clarity: GA4 events for “book appointment,” phone call tracking, and CRM tags so leadership could see revenue and AOV by channel.

Results After Working With Jives

+182% non-brand organic sessions and +136% organic revenue across engagement-ring categories.
Top-3 Google My Business placement on priority queries in San Francisco; local clicks and driving-directions requests climbed steadily.
5.2× blended ROAS on Google Ads after the rebuild; CAC down 34% with tighter intent coverage.
1,250+ showroom appointments booked in 9 months from SEO + Paid + site CTAs.
Average order value up 19% after adding upgrade/financing cues and stronger product detail.
Cart abandonment down 28% and checkout completion up 31% with speed and trust improvements.