Yadav Diamonds & Jewelry is a family-run San Francisco jeweler known for engagement rings and fine jewelry, offering both natural and lab-grown diamonds since 1983.
We grew e-commerce revenue and booked showroom appointments while improving ROAS across SEO and paid media.
Challenges Before Working with Jives
Non-brand visibility lagged on high-intent searches (engagement rings, lab diamonds, wedding bands). Competitors owned the map pack and top organic spots.
Product pages weren’t built for conversion: thin copy, limited social proof, and slow mobile load on image-heavy SKUs.
Google Ads leaned on broad keywords and Smart Shopping; CAC was high and ROAS inconsistent across categories.
Little use of local cues (store hours, appointment CTAs, reviews) on core pages, which hurt in-store booking.
Tracking gaps made it hard to connect ad clicks to booked appointments and high-value online orders.
Our plan of action
SEO foundation: rewrote category and product copy; added comparison content (natural vs. lab), diamond education guides (4Cs), FAQs, and schema; launched city pages tied to “San Francisco engagement rings” and related intent.
Googly My Business lift: optimized Google Business Profile with fresh photography, product highlights, services, UTM links, and a steady review program to raise prominence and CTR.
Search + Shopping rebuild: split campaigns by intent and category (solitaire, halo, three-stone, lab-grown); exact/phrase match with strict negatives; Performance Max with feed hygiene (titles, attributes, price anchors) and ROAS targets.
Conversion architecture: faster image delivery, sticky add-to-cart, “book an appointment” above the fold, trust badges, financing/upgrade details, and cart recovery.
