The Miami Experience Boat Party is Miami’s top-rated party cruise, hosting thousands of guests each year who come for one thing — the ultimate party on the water.
The company offers 3-hour open-bar cruises complete with live DJs, skyline views, and VIP experiences. Their audience is diverse but unified by one goal: making the most of their Miami trip. As bookings increased, The Miami Experience wanted to expand beyond word-of-mouth and walk-up sales, aiming to drive consistent online reservations and maximize ad-driven ROI year-round.
Reliance on third-party listing sites and last-minute walk-ups limited long-term predictability in bookings.
No unified strategy to track or attribute paid ad performance, leading to an unclear cost per booking.
Website lacked conversion flow optimization for mobile users, where the majority of traffic originated.
Low brand visibility against larger event operators and tour aggregators competing for the same tourist traffic.
Minimal post-booking engagement or remarketing to drive repeat or referral guests.
Overhauled the booking funnel, improving UX, mobile performance, and checkout clarity to reduce friction.
Launched multi-platform paid campaigns across Google Ads, Meta, and TikTok, targeting high-intent tourists and group travelers.
Implemented advanced conversion tracking to measure bookings, cost per booking, and ROAS in real time.
Developed creative assets (videos, reviews, and event teasers) to strengthen click-through performance and brand awareness.
Activated automated email and SMS campaigns to drive confirmation engagement, rebookings, and VIP upgrades.
Built seasonal campaigns around Miami event peaks (Spring Break, Memorial Weekend, July 4th) to capture surging travel intent.
+240% Increase in Bookings per Month within six months through optimized funnels and cross-channel ads.
Cost per Booking Down 38%, improving efficiency and freeing up budget for scaling.
3.8× ROAS achieved across paid campaigns, making ad spend directly profitable.
+72% Lift in Mobile Conversion Rate after site and UX optimizations.
+125% Growth in Repeat Guest Bookings, driven by remarketing and automated follow-ups.
+58% Increase in Average Booking Value through VIP and group package upsells.
Email & SMS campaigns generated 22% of total monthly bookings, establishing new retention revenue streams.
