Singh Law Firm

Our Results

MoM Growth In Website Visits

+ 0 %

Increase in Sessions

+ 0 %

Increase in Booked Clients

+ %

Singh Law Firm is an estate-planning leader in California: #1 reviewed, founded 2010, and known for $3B+ in client estate-tax savings.

We engineered a demand system that converts search interest into booked consultations across key California markets.

Traffic was inconsistent; most visitors didn’t convert into consults.
Thin local coverage online beyond core hubs; competitors outranked on “estate planning attorney + city.”
Paid search skewed broad (“lawyer near me”), driving low-intent clicks and high CPL.
Site trust/story was buried—reviews, tax-savings proof, and awards lived below the fold.
Attribution gaps; no clean read on calls vs. form fills vs. calendar bookings.

Local SEO footprint: Built high-intent city pages (Los Angeles, Oakland, Pleasanton, Burlingame, etc.) and mapped services (living trusts, advanced planning, special needs trusts) to each market; added FAQs and internal links to improve depth and dwell time.
Search campaigns rebuilt for intent: Exact/phrase match on “estate planning attorney,” “living trust lawyer,” “revocable trust,” and advanced-planning terms; negatives to cut probate/PI/immigration noise; call extensions and LSA (where available) for ready-to-book moments.
Proof above the fold: Brought $3B+ saved, “#1 reviewed,” years in practice, and media logos up top; added video testimonials and a visible “15-minute consult” CTA on every page.
CRO & content: Simplified forms (name/email/phone/city), and launched an “Estate Plan Starter” guide to capture emails; produced short explainers (pour-over will, funding a trust, guardianship) to increase pages/session.
Remarketing spine: Sequenced caseproof/testimonial ads and guide download follow-ups across Google/Meta to bring evaluators back to book.
Attribution clarity: GA4 + call tracking + source tags on calendars to tie channel → call/form → booked consult; quality scoring to steer spend.

+74% MoM growth in website users; +70,000 additional users in six months from coordinated PPC, organic, social, and email.
+81% in sessions (90,100 sessions in six months) as visitors returned via nurture and retargeting.
+57% in pages/session, signaling higher intent from city/service depth and proof placement.
+62% in booked clients, driven by high-intent search, LSAs, and a simplified booking flow.