The San Mateo County Health Foundation (SMCHF) is a long-standing nonprofit supporting health equity, emergency services, patient care, and community wellness across San Mateo County. Their fundraising efforts directly impact programs ranging from pediatric care to emergency preparedness, making digital visibility and donor acquisition essential to sustaining their mission. Our engagement focused on strengthening SEO, improving donation-path performance, and scaling paid campaigns that attracted new recurring and one-time donors.
Organic visibility was limited across high-intent searches like community health initiatives, local medical philanthropy, and donation programs.
Core giving pages were difficult to discover through search, limiting donor flow and fundraising reach.
Paid campaigns lacked structure, which resulted in unpredictable cost per donation and inconsistent donor quality.
Messaging across ads did not clearly connect donor contributions to community impact.
Donation paths required too many clicks, causing drop-offs among high-intent visitors.
Built a search-driven content strategy covering community health, emergency services, donor impact stories, and medical support initiatives.
Optimized technical SEO including metadata, schema, mobile performance, and internal linking to elevate visibility for key donation pages.
Reworked donation landing paths to reduce friction and guide visitors toward one-time or recurring contributions.
Restructured Google Ads to focus on high-intent donor queries, local supporter audiences, and impact-based ad creative.
Developed seasonal campaign bursts tied to Giving Tuesday, year-end giving, and community events.
Installed full GA4 tracking for donation completions, assisted conversions, and visitor engagement across medical program pages.
Organic traffic to donation-related pages increased +142 %, driven by improved visibility for donor-focused keywords.
Cost per donation reduced by 34 %, allowing more budget to be reinvested into growth campaigns.
Donation conversion rate improved 51 % after streamlining the giving flow.
Google Ads generated 3.4x more donor actions compared to the previous baseline.
Recurring donor sign-ups increased +67 %, fueled by more compelling messaging and simplified paths.
Year-end giving campaign produced a record-breaking lift, with a 2.8x increase in total donations during the final 60 days of the year.
Overall digital-driven revenue raised grew 89 % within the first phase of the engagement.
