Poshmark, headquartered in Redwood City, California, is a fashion focused social commerce marketplace. The Poshmark platforms allows people buy and sell new or used clothing, shoes, and accessories.
Highlights
Prepared Poshmark to go public (IPO on 1/14/21) by increasing customer sales and retention (NASDAQ: POSH)
Owned end-to-end management of the customer journey for 60M users
Led campaign creatives, messaging, and deployment for mktg channels: email, push, and SMS
Designed a/b tests focused on customer retention and channel optimization
Identified “white space” opportunities in the customer journey by analyzing customer behavior
Developed and communicated key strategies, insights, and results to senior level management
