Overview

Oracle is one of the world’s most influential enterprise software companies, powering cloud, database, and AI infrastructure for thousands of global organizations.

With ~$53B in revenue and a market value in the $800B+ range, Oracle’s digital campaigns faced performance bottlenecks that limited revenue capture and slowed enterprise demand generation.

Challenges before working with Jives

Paid search leaned on broad cloud terms. Click volume was high, executive decision-makers were scarce, costs were high, and the share of sales-qualified leads was low.
Brand campaigns did not create clear separation from AWS, Azure, and Google Cloud in executive conversations. Oracle Cloud was seen as one of several similar options.
Content lived in silos. Senior IT leaders were not consistently seeing the proof they needed to act.
Account visibility was limited across long journeys, which made it hard to attribute sourced and influenced revenue by buying group.
Competitors crowded priority windows with rich offers and strong field presence.

Our Plan of Action

Targeted finance, healthcare, retail, and public sector with messages written for CIO, CTO, CISO, and VP of Engineering. Intent, offers, and timing matched each segment.
Built assets that show total cost of ownership, performance, and migration speed compared with the large cloud providers. Executives got business impact. Architects got technical depth.
Used LinkedIn and programmatic to reach named Fortune 1000 accounts. Sequenced outreach at the contact level to cover the full buying group.
Cloud Migration Assessment, Autonomous Database TCO calculator, and a GenAI proof of concept. Clean handoffs to sales with a 24-hour follow up standard.
Connected GA4 and Salesforce with account level models to report sourced and influenced pipeline, speed through stages, and close rates by segment. Ran lift studies to validate channel impact.
Partnered with analysts and customers on proof pieces, then pushed them through trade media, developer hubs, and event lists. Field marketing used the same sequences by industry.
Kept buying groups warm during long cycles with a steady mix of thought leadership and proof, timed to security reviews, demos, and procurement steps.

After Working with Jives

$55M+ in enterprise pipeline attributed to targeted campaigns within the first year.
+41% lift in C-level engagement across LinkedIn and programmatic placements.
3.1x improvement in marketing efficiency (pipeline per dollar spent).
Oracle Cloud recognition score rose 27% Y/Y in analyst surveys.
Sales velocity improved by 22%, with shorter decision cycles in high-value accounts.

Lift in Marketing-Qualified Leads

10 %

Increase in Social Media Followers

10 %

Increase in User Retention Growth

10 %