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Mai Construction

Our Results

Organic Sessions
+ 10 %
Qualified Form Fills
+ 0 %
CPL Down
10 %

Overview

MAI Construction is a Bay Area commercial contractor serving life science, healthcare, technology, office, and education clients.

The mandate was to grow qualified RFPs and preconstruction meetings, win more work in life science and healthcare, and lower cost per lead across SEO, Google Ads, and ABM.

Challenges Before
Working with Jives

  • Organic visibility was thin on high-value terms like lab build-outs, cleanrooms, and healthcare renovations.
  • The website read like a brochure. Few trust cues above the fold and no clear path to request a budget or site walk.
  • Google Ads spent on broad, non-commercial searches. CPL was high and many inquiries weren’t decision-makers.
  • Target account lists existed, but there was no ABM motion to reach facilities leaders, capital projects, or real estate heads.
  • Limited attribution made it hard to see which channels produced RFPs, meetings, and awarded work.
  • Reviews and Google Business Profile weren’t optimized (licenses, photos, categories, Q&A).
  • Tracking gaps across calls, forms, and LSA made it hard to see which channels produced booked jobs.
Mai Construction Project photo

Our plan of action

  • Built sector pages and location pages for core demand: cGMP and R&D labs, vivariums, cleanrooms, imaging suites, OSHPD/HCAI healthcare work, campus renovations.
  • Reworked site architecture for conversion: project proof, safety metrics, certifications, and a simple “Request a budget / site walk” form on every page.
  • Restructured Google Ads with exact/phrase match, tight negatives, callouts by sector, and remarketing to project spotlights and case studies.
  • Launched LinkedIn ABM to reach target accounts in life science and healthcare; layered outbound sequences for facilities and capital projects leaders.
  • Geofenced high-value hubs and events (South San Francisco biotech corridor, Mission Bay, JP Morgan Healthcare Week, BIO International) to capture in-market demand.
  • Implemented GA4 + CRM attribution, lead scoring, and source-to-award reporting so budgets followed what produced RFPs and wins.

Results After Working With Jives

  • +214% organic sessions and +268% qualified form fills from SEO and conversion work.
  • Top-3 rankings across priority terms (Bay Area lab construction, cleanroom contractor, healthcare renovation contractor).
  • CPL down 48% on Google Ads; 3.4x more qualified inquiries from decision-level roles.
  • 96 target accounts engaged via ABM; 41 preconstruction meetings booked with facilities and capital projects leaders.
  • $125M+ pipeline influenced and $43M awarded tied to marketing-sourced or assisted opportunities.
  • Time to first response down 36%; more opportunities moving to budget and schedule discussions.