MAI Construction is one of the Bay Area’s established commercial contractors, serving life science, healthcare, technology, office, and education clients since 1973. With 50+ years of project delivery and a reputation for reliability across Silicon Valley, MAI competes in a high-stakes sector where project timelines, safety compliance, and technical expertise drive vendor selection.
They partnered with Jives to modernize their acquisition engine — strengthening visibility, capturing more RFP-ready demand, and building a digital foundation that matches the scale and professionalism of their brand.
MAI faced several friction points limiting their ability to convert high-value commercial demand:
Low visibility across Google Search, especially for industry-critical terms like “lab construction,” “cleanroom contractors,” and “healthcare renovations.”
Weak Google Ads efficiency, with broad matching and minimal negative keyword hygiene generating unqualified leads.
No Meta presence, missing top-funnel awareness among facility managers and capital projects teams.
Google Business Profile was underoptimized, limiting local discovery.
Tracking gaps across GA4, GSC, and Google Tag Manager meant leadership lacked clear visibility into sourced RFPs and project inquiries.
Landing pages weren’t structured for conversion or industry trust, yielding weak lead flow despite solid brand equity.
Within the first phase of engagement, MAI saw significant performance lifts across search, local, and paid channels:
+192% increase in qualified commercial inquiries across Google and LSA.
+118% lift in Google Ads conversion rate, driven by precise targeting and better landing flow.
Cost per qualified lead decreased 44%, enabling efficient scaling across search.
Local Services Ads drove 71% more high-intent calls, with strong close rates across lab, TI, and healthcare categories.
Meta Ads expanded top-funnel visibility by 3x, reaching previously untapped decision-makers.
Significant SEO gains, with priority keywords entering top-three positions and long-tail terms lifting sitewide visibility.
Full tracking and attribution now connects every RFP, form submission, and call to its originating channel, informing leadership pipeline decisions.
MAI now operates with a modernized digital acquisition engine — capturing more RFP opportunities, reducing wasted spend, and improving visibility in the Bay Area’s most competitive commercial construction segments.
