Livius Prep is a nationally recognized tutoring and test-prep provider with 40+ years of experience helping students achieve higher SAT/ACT scores, stronger academic performance, and college admissions success. With thousands of families served and a reputation for data-driven results, Livius came to us looking to scale demand generation while lowering their rising cost per acquisition across tutoring and test-prep programs.
Rising Google Ads costs were eating into margins, with CPAs increasing month after month.
Paid search campaigns weren’t segmented by program type, causing lower-intent leads to drain budget.
Organic visibility lagged behind major competitors in key markets and for high-value terms like “SAT tutoring near me” and “ACT prep program.”
Landing pages lacked clear enrollment pathways, lowering conversion rates and lead quality.
No unified measurement system across ads, forms, and phone calls.
Rebuilt Google Ads into a segmented structure for SAT, ACT, and Academic Tutoring to match parent intent.
Shifted budget to high-intent local searches and peak enrollment windows to maximize efficiency.
Deployed negative keyword filtering to eliminate low-value searches and competitor-grade traffic.
Introduced fresh landing page variants built for conversion — simplified forms, trust badges, and score-improvement proof points.
Executed an SEO sprint focused on program pages and local markets: optimized metadata, schema, internal linking, and tutoring-specific keywords.
Published new content around test-prep timelines, score improvement strategies, and regional search demand.
Implemented full funnel tracking via GA4 + GSC + call tracking to attribute every lead source accurately.
+142% increase in qualified tutoring leads within 90 days.
Cost per lead decreased 38%, driven by cleaner targeting and conversion-optimized pages.
Top-3 rankings achieved for high-intent terms (“SAT tutoring [city],” “ACT prep near me,” “best tutoring programs”).
+61% organic traffic growth Y/Y, with strong gains on core service pages.
Parent enrollment conversions up 29%, driven by better landing page experiences.
Full-funnel visibility, enabling Livius to tie every dollar of spend back to student enrollments.
