Kugelman Law

Our Results

Increase In Paid Search Leads

+ 0 %

Increase In Organic Traffic

+ 0 %

Overall Conversion Rate

+ %

Overview

Kugelman Law focuses on IRS audits, collections, appeals, offshore compliance, and crypto tax disputes across California. The firm is led by Alexander Kugelman and is known a statewide practice focused on tax resolution.

We were hired to turn high-intent search into booked consultations while lifting organic visibility and conversion quality.

Challenges Before
Working with Jives

Paid search was too broad, driving up CPL and pulling low-intent clicks
Service and city coverage online was thin for core matters like audits, collections, appeals, and crypto
Proof and ratings lived below the fold, weakening first impressions
No consistent remarketing to bring evaluators back to book
Incomplete attribution across calls, forms, and calendar booking

Our Plan of Action

Precision paid search with exact and phrase match on core tax resolution terms, strong negatives, and call extensions plus LSAs to capture ready-to-book demand
Local SEO footprint with city and service pages for audits, collections, appeals, offshore compliance, unfiled returns, and crypto issues
Proof above the fold placing ratings, awards, and case results next to a schedule Now and click-to-call
CRO and instant scheduling with shorter forms and embedded calendar to reduce time to consult
Remarketing and nurture using testimonials, case results, and service explainers across Google and Meta
Full-funnel attribution with GA4, call tracking, and calendar source tags so budget followed booked consults

Results After Working With Jives

+210% increase in paid search MQLs
+94% increase in organic paid consultations
+143% lift in overall conversion rate
+89% increase in organic search traffic
37% lower CPL on paid search after the rebuild
2.8x more booked calls from LSAs and call extensions
31% faster time from first click to first consultation