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Our Results

new contractor sign-ups
+ 100
CAC Reduced
0 %
CTR Up
0 x

Overview

iWallet is a payments platform for contractors and in-home service teams, built to issue invoices, accept cards and tap-to-pay, and speed payouts from the job site. The product serves small and mid-sized operators that live on cash flow. 

The goal was to grow and scale the active contractor base, lower acquisition cost across marketing channels and expand outside local, core markets.

Challenges Before
Working with Jives

  • Paid campaigns were generating awareness but not translating into qualified contractor sign-ups.
  • Creative and messaging lacked alignment with the needs of contractors—speed, security, and simplicity of payments.
  • CAC was higher than target, limiting the ability to scale spend.
  • Growth was concentrated in a few key regions, leaving opportunity untapped in surrounding markets.
    No system in place to maximize event-based opportunities like home services expos and trade conferences.
Ad made by Jives Media for iWallet
Ad made by Jives Media for iWallet

Our Plan of Action

  • Rebuilt Meta campaigns with segmented targeting focused on contractors in home services verticals (plumbing, roofing, HVAC, landscaping).
  • Tested and iterated multiple creative angles, refining ad copy and visuals to highlight contractor pain points: faster payments, less paperwork, improved cash flow.
  • Applied campaign learnings to expand into new geographic markets surrounding existing high-performing regions.
  • Launched geofenced campaigns around major trade shows and industry events to capture decision-makers actively looking for contractor solutions.
  • Introduced audience retargeting and lookalike modeling from early adopters to strengthen CAC efficiency and improve conversion quality.
    Structured weekly testing cycles to optimize creative, messaging, and budget allocation across regions.

Results After Working With Jives

  • +9,000 new contractor sign-ups in six months through Meta-led acquisition.
  • CAC reduced by 37%, unlocking the ability to scale campaigns with consistent ROI.
  • Expanded into 12 new regional markets, increasing national coverage and brand visibility.
  • Event-based geofencing produced 1,800+ qualified leads tied to expos and conferences.
  • CTR up 2.8x on refined creative that focused directly on contractor payment challenges.
  • ROI from paid campaigns increased 3.1x compared to baseline, with lead-to-user conversion rates improving steadily across cohorts.
Ad made by Jives Media for iWallet