Increase in New Members Applications Year over Year
10%
Boost in Organic Search Traffic
100%
Decreased Bounce Rate
-10%
Health Plan of San Mateo
Health Plan of San Mateo (HPSM) is a prominent healthcare provider in Northern California dedicated to improving the health and service of the San Mateo community.
Services Provided
SEO
Branding
Challenges Before Working with Jives
Lack of brand awareness of their new CareAdvantage Plans, uniting Medicare and Medi-Cal benefits
Not ranking for their own brand terms, getting beat by local competitors and city sites
Lack of analytics
Poor mobile user experience affecting traffic and retention
Paying for “Brand” terms that were not needed
Website technical issues hurting Google rankings
Our Marketing Plan Of Attack
Created a custom brand book, set of guidelines, and go-to-market launch strategy for their CareAdvantage Healthcare Plans
Aligned on company KPIs and goals for the year
Redefined conversions and set up accurate tracking for accurate performance reporting
Tailored landing page design and conversion path
Developed engaging, keyword-rich content tailored to the audience
Optimized mobile experience to enhance accessibility and engagement
Fixed technical SEO challenges to boost search presence
Implemented strategic link-building to improve domain authority and rankings
