GPI Builders is a luxury residential and commercial construction firm serving Los Angeles and the surrounding metro area. Known for high-end ADUs, full-scale remodels, custom home builds, and commercial tenant improvements, GPI competes in one of the most saturated construction markets in the U.S.
Before partnering with Jives, GPI had the craftsmanship and portfolio to win bigger projects — but not the digital infrastructure needed to consistently attract, qualify, and convert high-intent leads.
Weak organic visibility across Los Angeles, Woodland Hills, Sherman Oaks, and Calabasas — high-value keywords were dominated by competitors.
Inefficient Google Ads structure that burned budget with broad terms and low conversion quality.
Underperforming Meta campaigns with generic creative that failed to address homeowner intent.
Minimal tracking — no GA4 events, conversion tagging, call tracking, or attribution beyond form fills.
Google Business Profile underoptimized, hurting map-pack rankings and local trust.
Landing pages not aligned to project value, leading to a mix of low-budget inquiries.
Rebuilt GPI’s SEO foundation by restructuring service pages, fixing metadata, improving internal linking, and optimizing for high-intent residential construction keywords.
Launched a full-funnel Google Ads strategy targeting homeowners searching for kitchen remodels, ADUs, whole-home renovations, and additions across the Los Angeles metro.
Activated Meta Ads for demand generation, using lifestyle creative, before-and-after visuals, and testimonial-driven ads to build trust and drive mid-funnel traffic.
Implemented call tracking, GA4, and conversion tagging to properly measure form submissions, phone calls, quote requests, and contractor inquiries.
Optimized GPI’s Google Business Profile, adding service categories, branded visuals, project photos, and weekly posts to increase visibility in the local map pack.
Launched retargeting campaigns (Google + Meta) to re-engage high-intent visitors browsing services or project galleries but not yet requesting an estimate.
Improved landing page UX, tightening value propositions, adding social proof, and restructuring CTAs to increase conversion rates from paid channels.
+162% increase in high-intent leads (forms + calls).
+88% lift in Google Ads conversion rate after restructuring.
Cost per lead dropped 41% through audience and keyword refinement.
Meta lead volume up 3.4x, with retargeting driving 29% of all booked calls.
Organic sessions up +127%, led by newly launched city & service pages.
Top 3 map-pack rankings established for “ADU builder,” “home remodeling contractor,” and “general contractor Los Angeles.”
Qualified project value increased, shifting inquiries toward $75K–$250K+ scopes.
GPI booked out 4+ months ahead, attributing the pipeline surge directly to Jives’ marketing system.
