Fergus Garber Architects

Our Results

Increase In Qualified Inquiries

+ 0 %

Return On Ad Spend

0 x

Cost Decrease Per Qualified Lead

%

Overview

Fergus Garber Architects is one of the Bay Area’s most respected luxury architectural firm. Headquartered in Palo Alto, the firm is known for delivering custom homes and estate-scale renovations across Atherton, Woodside, Los Altos Hills, and other premier communities.

In 2025, FGA was named to Forbes’ inaugural America’s Best-in-State Residential Architects list.

Challenges Before
Working with Jives

The website functioned as a static portfolio with <1% conversion rate and no source-level tracking.
Search rankings were weak across core markets; high-value terms like “Palo Alto residential architect” and “Atherton home design” showed competitors above FGA.
Paid campaigns were inefficient, producing a majority of small remodel leads well below the firm’s $2–5M+ project scope.
Ad spend was concentrated in Palo Alto, leaving affluent ZIP codes (Atherton, Woodside, Los Altos Hills) off target and limiting exposure to the right prospects.
On mobile, the site experience was slow and fragmented, leading to bounce rates above 70%.

Our Plan of Action

Migrated from Prismic to WordPress, preserving the visual identity while improving site speed, mobile UX, and CRO.
Introduced a unified CTA system, streamlined forms, and GA4 tracking across calls, forms, and emails.

Created city- and scope-specific landing pages (e.g., Palo Alto new build, Atherton whole-home renovation, Woodside hillside projects).
Structured interlinking between service pages and project case studies, optimized with schema for architecture services.

Segmented Google Ads by geography and scope to eliminate wasted spend.
Added negative keywords to filter out low-budget remodels and generic “architect near me” searches.
Refined ad copy to highlight luxury design leadership in the Bay Area.

Activated top-of-page lead units in targeted ZIP codes to capture ready-to-hire intent from affluent homeowners.

Developed sequences featuring project case studies and the firm’s process to re-engage evaluators who had visited multiple pages.

Results After Working With Jives

+118% increase in qualified inquiries within six months (27/month vs. 12/month baseline).
Lead mix shifted to 74% new build or whole-home redesign projects, up from 31%.
Cost per qualified lead decreased by 32% ($292 → $198).
Achieved top 3 rankings for priority terms across Palo Alto, Atherton, and Woodside.
Mobile form completion rate improved 3.7x (0.9% → 3.4%), directly driving more consultation requests.
Bounce rate reduced from 70%+ to 42%, showing stronger engagement from qualified visitors.
14% winback rate on past prospects who revisited the site and submitted new project inquiries.
2.6x return on ad spend (ROAS) within the first year, with marketing-driven projects generating several million in booked revenue.