Feeding Westchester is the leading hunger-relief organization in Westchester County, providing meals to more than 220,000 people every month across children, seniors, and families in need. As a mission-driven nonprofit, the organization depends on strong digital visibility, accessible donation paths, and frictionless website experiences to support its growing community impact. Our work focused on SEO and CRO to increase donations, improve engagement, and strengthen their entire digital giving funnel.
Not ranking for critical local donation-intent searches across Westchester County.
Outdated website structure resulted in poor user flow and lower donation conversion rates.
Missing SEO-friendly structured data across key program and donation pages.
Multiple pages lacked essential heading tags, meta descriptions, and descriptive alt text.
Image files were uncompressed, slowing down mobile performance.
Google My Business profile was incomplete and not optimized for local visibility.
Earned top-ranking positions for high-intent local terms such as donate food, local food pantry, and hunger relief Westchester.
Rebuilt page hierarchies with fully optimized heading tags, metadata, internal links, and program-specific schema markup.
Repaired broken links, optimized page speed, and compressed all image assets to reduce friction for mobile donors.
Fully optimized Google My Business with local service categories, donor FAQs, monthly updates, and event highlights.
Improved donation-path usability by simplifying CTAs, reducing steps, and reorganizing how program information supports donor intent.
Launched CRO experiments across the homepage, donation page, and food insecurity program pages to push more visitors toward action.
Strengthened analytics through GA4 event tracking, enabling accurate reporting on donor conversions and volunteer sign-ups.
360 % increase in total donations, driven by stronger visibility and improved giving paths.
115 % boost in organic search traffic to donation and hunger-relief pages.
Bounce rate reduced by 15 %, supported by faster load times and improved content relevance.
27 % year-over-year improvement in donation conversion rates, directly tied to CRO enhancements.
+142 % increase in local search impressions after optimizing GMB and structured data.
Mobile donor completions grew 61 %, reflecting the impact of page-speed fixes and simplified mobile UX.
Volunteer sign-up conversions increased 49 %, expanding community engagement beyond donations.
Donation-page exit rate dropped 23 %, strengthening the lower funnel and driving higher revenue per visitor.
