Eversmith Organics is the first FDA-registered, fruit-flavored sea moss gel in the U.S., and the first in Virginia approved by the Department of Agriculture.
The challenge: increase visibility, fix conversion, and build a direct channel that turns awareness into repeat revenue.
Revenue grew +158% in just six months, more than doubling total sales.
Customer acquisition cost dropped 31%, while ad efficiency scaled more than 4x.
Checkout abandonment fell from 74% to 47%, and mobile conversions increased 2.6x.
Email campaigns now generate 26% of total revenue, with replenishment flows converting at 12.4%.
Repeat purchases increased 29% and lifetime value rose 26%, strengthening long-term growth.
Search visibility tripled, adding more than 1,100 new reviews at a 4.7-star average.
