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Comfort By Design

Our Results

Organic Sessions
+ 10 %
Booked Leads In 6 Months
0 +
CPL Down
10 %

Overview

Comfort By Design is an HVAC contractor serving homeowners in Colorado Springs and nearby communities. 

We were retained to reshape their brand digitally: rebuild the website, grow local visibility with SEO, and scale lead flow through Google Ads, LSA, and Meta Ads.

Challenges Before
Working with Jives

  • Low visibility for “near me” and emergency searches; few rankings across priority towns.
  • Website was slow on mobile, light on trust cues, and lacked clear paths to book service.
  • Paid search spent on broad terms; CPL was high and weekend/emergency coverage was weak.
  • Seasonal swings weren’t managed; lead flow stalled between peak heating/cooling months.
  • Tracking gaps across calls, forms, and on-site actions made it hard to know what produced booked jobs.
Comfort By Design Team
Comfort By Design Van

Our plan of action

  • Rebuilt the site from scratch for speed, mobile UX, and conversion (clear CTAs, financing badges, reviews, and licenses above the fold).
  • Launched service + location pages for core demand: AC repair, furnace repair, heat pumps, tune-ups, indoor air quality, and emergency service across target ZIPs.
  • Restructured Google Ads with exact/phrase match, tight negatives, call extensions, and after-hours coverage; remarketing into “book now” and financing offers.
  • Spun up Meta campaigns for local reach and offer amplification (seasonal tune-ups, new system promos, and financing).
  • Implemented review growth and Google Business Profile upgrades (photos, categories, services, and Q&A) to lift map pack placement.
  • Installed full-funnel tracking: call recording, form tracking, and revenue tags so budgets followed booked jobs, not clicks.

Results After Working With Jives

  • +212% organic sessions and +289% organic conversions after the rebuild and SEO rollout.
  • #1–#3 Google My Business rankings across priority towns for “AC repair,” “furnace repair,” and “emergency HVAC.”
  • 1,150+ booked leads in 6 months from Google Ads and Meta combined.
  • CPL down 44% on paid search; after-hours call volume up 63% with extended coverage.
  • Meta-assisted conversions up 2.4x, lifting brand search and direct call volume.
  • Site speed <1.5s on mobile and form completion rate up 3.1x.
  • Clear line of sight from ad to booked job with call recordings and revenue attribution.