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Bush Electric

Our Results

Increase In Organic Sessions
+ 10 %
Leads From LSA In 5 Months
+ 0
GMB Placement
# 10
Electrician at work

Overview

Bush Electric is a locally owned electrical contractor serving residential, commercial, and light industrial clients across Wisconsin.

Our objective was clear: rebuild the website for conversion, win the local map pack, and use SEO + Local Services Ads (LSA) to drive steady, high-intent leads.

Challenges Before
Working with Jives

  • Low visibility in Google’s map pack and organic results across target towns.
  • Legacy site wasn’t built for speed, mobile, or conversion; few trust cues above the fold.
  • No location/service pages to capture “near me” and intent keywords.
  • Reviews and Google Business Profile weren’t optimized (licenses, photos, categories, Q&A).
  • Tracking gaps across calls, forms, and LSA made it hard to see which channels produced booked jobs.

Our plan of action

  • Built a new SEO, UI/UX-optimized website with clear service menus, trust proof, and fast mobile performance.
  • Launched and optimized LSA with verified licenses, photos, service areas, and hours; set up call recording and dispute process.
  • Strengthened online reputation with a review program and on-page trust elements (badges, testimonials, guarantees).
  • Published location-specific service pages for core demand (panel upgrades, EV chargers, generators, emergency service).
  • Implemented full-funnel tracking for forms, calls, and LSA so every lead mapped to a source and outcome.
  • Structured pages and internal links to win local intent terms and improve eligibility for Google’s AI Overview surfaces.

Results After Working With Jives

  • +271% increase in organic sessions.
  • +351% increase in organic conversions from the new website and SEO.
  • 700+ leads from LSA in 5 months, driven by profile optimization and budget control.
  • #1 in the local map pack across priority searches in Black River Falls and surrounding areas.
  • Top placement in Google’s AI Overview for key queries, plus strong first-page organic coverage.
  • From “hard to find” to state, county, and city-level dominance across intent keywords.