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Brother Printer

Our Results

In Abadoned Revenenue Captured
$ 0 M
Surge In Conversion Rates
+ 0 %
Enterprise Sales Inquiries
+ 10 %

Overview

Brother Printer is one of the world’s leading providers of office printers, scanners, and imaging solutions, relied upon by enterprises and SMBs alike. As part of Brother Industries’ global operation, the business sits inside a ~$6.2B annual revenue engine spanning print, labeling, and workflow solutions.

Despite strong market share, the company faced severe digital challenges in capturing online revenue at scale.

Challenges Before
Working with Jives

  • Website catalog created friction: products were difficult to compare, causing high abandonment and lost revenue.
  • Digital campaigns were channel-siloed, with weak attribution across Google, Meta, and retail partners.
  • Paid search efficiency lagged: high spend on generic keywords produced low-margin sales instead of higher-value B2B orders.
  • Enterprise buyers struggled to find contract and bulk-purchase options, leading to leakage toward competitors.
  • Brand perception skewed toward consumer buyers, underleveraging Brother’s business solutions portfolio.
Office worker operating a multifunction printer

Our plan of action

  • Conversion-optimized rebuild: Transformed the eCommerce catalog into an intuitive guided buying flow, reducing friction and enabling side-by-side comparisons.
  • Cross-channel attribution: Integrated GA4 + CRM tracking across DTC, retail partners, and lead gen funnels, giving end-to-end visibility into pipeline contribution.
  • Paid media restructuring: Segmented Google Ads by buyer type (SMB vs. Enterprise), layered negative keywords, and reallocated spend toward higher-margin contract SKUs.
  • Personalized UX: Launched AI-driven recommendation engine, guiding buyers to compatible ink, toner, and higher-margin models.
  • B2B expansion: Built targeted LinkedIn campaigns focused on IT decision makers, highlighting managed print services and bulk procurement solutions.
  • Remarketing engine: Developed nurture flows around supplies replenishment, service contracts, and upgrades to re-engage lapsed buyers.

Results After Working With Jives

  • $40M+ in abandoned revenue captured by eliminating catalog friction and guiding users through structured product flows.
  • +22% surge in conversion rates after redesigning UX and eliminating drop-off points.
  • +8% increase in average order value, driven by guided upsell into higher-margin models.
  • Enterprise sales inquiries up 63%, fueled by LinkedIn ABM campaigns targeting IT leaders.
  • Cross-channel ROI increased 2.4x, as paid media spend was shifted to high-intent, high-value campaigns.
  • Supplies auto-replenishment program adoption doubled, creating recurring revenue and reducing churn.