Apiiro

Our Results

In New Enterprise Pipeline

$ 10 M

New Opportunities Tied to Fortune 500 targets

+ 0 %

CISO engagement surged

+ 10 %

Overview

Apiiro is one of the fastest-growing ASPM platforms, valued at ~$600M and backed by $135M in funding from General Catalyst, Greylock, and Kleiner Perkins.

The platform brings code-to-cloud context into security decision-making, enabling development and security teams to remediate risks before they impact production. Their buyers include CISOs and security leaders at Fortune 500 organizations.

Challenges Before
Working with Jives

Paid ad programs lacked targeting and ICP precision. Budget was spread too thin across several campaigns, ad groups and channels with barely 0 source-level attribution.
Campaigns pulled in mid-market practitioners instead of board-level CISOs and enterprise buyers.
Pipeline stalled at the executive tier. MQLs generated, but few progressed into high-stakes enterprise deals.
Competitors with larger budgets controlled visibility at major security events and in analyst coverage.
Brand positioning undersold Apiiro’s technical edge, leaving them overlooked in a crowded market.

Our plan of action

Engineered an ABM framework laser-focused on Fortune 500 CISOs, AppSec leaders, and enterprise security teams.
Restructured paid budgets by cutting wasted segments and reallocating to top 20% of performing channels, scaling qualified reach 4x without additional spend.
Activated thought leadership campaigns through analyst guides, executive webinars, and risk management content that reframed Apiiro as a CISO-first platform.
Built retargeting sequences designed for long enterprise sales cycles, re-engaging evaluators across multiple decision points.
Implemented full attribution tracking with GA4 + CRM integration, giving sales leadership visibility into marketing-driven pipeline progression.

Results After Working With Jives

$30M+ in new enterprise pipeline generated in the first two quarters, directly attributable to ABM campaigns.
Lead quality transformed: 73% of new opportunities tied to Fortune 500 targets (vs. 28% prior baseline).
4x scale in qualified reach with flat spend, proving efficiency gains across every dollar spent.
CISO engagement surged +25%, with average session times doubling across executive content.
Pipeline velocity accelerated 19%, with ABM-sourced deals moving faster through enterprise stages.
Brand repositioned as a market leader, validated by analyst mentions, security press coverage, and competitive benchmarking.