FL Auto Sales Group specializes in custom-built Ford Broncos, including Standard builds, Raptors, and Vintage restorations. With a premium product and a national buyer base, the business competes in a niche where brand authority, search visibility, and high-intent lead capture determine revenue. While Jeep Wranglers are available, the core revenue driver is custom Bronco builds. Our mandate focused on SEO, Google Ads including LSA, and Meta Ads to dominate high-intent searches and convert lifestyle shoppers into booked builds.
Organic visibility was limited for high-value searches like custom Ford Bronco, Bronco Raptor for sale, and vintage Bronco restoration.
Competitors with aggressive SEO strategies were capturing top rankings for build-focused queries.
Google Ads campaigns were too broad, attracting general SUV traffic instead of custom-vehicle buyers.
No structured funnel for capturing and nurturing high-ticket build inquiries.
Meta Ads lacked creative depth, missing the lifestyle and aspirational angle that drives Bronco buyers.
Tracking did not differentiate between Wrangler inquiries and premium Bronco build leads.
SEO domination strategy focused specifically on Custom Bronco, Bronco Raptor, and Vintage Bronco build keywords nationwide.
Created dedicated landing pages segmented by build type with detailed specs, galleries, and performance content.
Implemented vehicle schema, structured metadata, and geo-optimized content to capture national and regional buyers.
Google Ads rebuild with strict segmentation separating Standard, Raptor, and Vintage builds from lower-intent SUV searches.
Activated and optimized Local Services Ads to capture high-intent buyers searching for custom builds locally.
Meta Ads creative overhaul using high-impact visuals, build videos, lifestyle imagery, and aspirational storytelling tailored to affluent audiences.
Implemented GA4 and CRM tracking to measure build inquiries, financing requests, and showroom appointments separately by vehicle category.
+241% increase in organic traffic to Bronco build pages.
Top 3 rankings secured nationally for priority keywords including custom Ford Bronco build and Bronco Raptor for sale.
Qualified Bronco build inquiries up 168%, significantly improving lead quality.
Cost per qualified build lead reduced by 34% after Google Ads restructuring.
LSA generated 620+ high-intent contacts specifically for custom builds.
Meta CTR increased 3.4x, driven by lifestyle-focused creative and segmented audiences.
Booked build consultations up 92%, directly impacting high-margin revenue.
Digital-attributed Bronco sales increased 2.8x, strengthening pipeline consistency.
