West Valley College is one of California’s most respected community colleges, known for award-winning faculty, strong transfer outcomes, and a broad catalog of academic and career-focused programs. Despite its reputation, the college faced rising competition for student attention, fragmented digital visibility, and an underperforming enrollment funnel.
Jives Media was retained to modernize the college’s digital acquisition engine across SEO, Google Ads, Meta Ads, and on-site conversion optimization — with a mandate to drive measurable enrollment growth.
Organic visibility was not reaching prospective students outside core geographies.
Paid campaigns lacked structure, leading to limited conversion volume and high acquisition costs.
Landing pages were inconsistent in messaging and unclear on next steps for prospective students.
Social media strategy lacked cohesive branding, audience targeting, and content themes.
Limited A/B testing meant user behavior insights were not informing budget or creative decisions.
Rebuilt SEO architecture across priority academic programs, improving indexing, metadata, internal linking, and content depth.
Implemented full-funnel Google Ads and Meta Ads structure targeting high-intent prospects across transfer programs, certificates, and continuing education.
Designed high-performing landing pages with improved UX, clearer CTAs, and simplified program paths.
Launched a cohesive social media strategy aligned with enrollment cycles and student interests.
Created iterative A/B tests across ads, pages, and creative concepts to continuously improve conversion efficiency.
Worked directly with West Valley College leadership, including the President, to align digital strategy with institutional goals and enrollment periods.
+162.5% increase in organic search traffic, driving 190,000+ new users through improved SEO.
257% increase in Google & Facebook ad conversions, generating 2,800+ high-intent prospects.
+58.7% increase in direct website visits, adding 102,000 users through improved brand visibility.
+198% lift in referral traffic, contributing 31,000+ new users from strategic partnerships and optimized listings.
Higher on-site engagement and improved clarity across degree and program pages, leading to more application starts.
Fully integrated cross-channel reporting, enabling data-driven decisions each enrollment cycle.
