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Oracle

Our Results

Lift in Marketing-Qualified Leads
10 %
Increase in Social Media Followers
10 %
Increase in User Retention Growth
10 %

Overview

Oracle is one of the world’s most influential enterprise software companies, powering cloud, database, and AI infrastructure for thousands of global organizations. 

With a valutation of $800B+, Oracle was looking for creative ways to continue to maximize market share. Together, we developed a plan to better target enterprise decision-makers and increase return on ad spend (ROAS).

Jives Media did Digital Marketing for Oracle
phone displaying oracle logo

Challenges Before Working With Jives

  • Paid search leaned on broad cloud terms. Click volume was high, executive decision-makers were scarce, costs were high, and the share of sales-qualified leads was low.
  • Brand campaigns did not create clear separation from AWS, Azure, and Google Cloud in executive conversations. Oracle Cloud was seen as one of several similar options.
  • Content lived in silos. Senior IT leaders were not consistently seeing the proof they needed to act.
  • Account visibility was limited across long journeys, which made it hard to attribute sourced and influenced revenue by buying group.
  • Competitors crowded priority windows with rich offers and strong field presence.

Our Plan of Action

  • Targeted IT and digital transformation leaders across higher education — CIOs, CTOs, and Directors of Infrastructure — focused on modernizing campus systems, cloud migration, and cybersecurity.
  • Segmented messaging by sub-industry: research universities, private institutions, community colleges, and online education providers — aligning value propositions to each segment’s IT priorities.
  • Created tailored case studies per sub-industry:
    • Research universities → Data modernization and AI-driven analytics for research acceleration.
    • Private institutions → Secure cloud infrastructure and student data privacy compliance.
    • Community colleges → Low-cost hybrid cloud environments enabling digital access and equity.
    • Online education programs → Scalable, always-on cloud platforms supporting global learners.
 
  • Built competitive proof assets — side-by-side total cost of ownership (TCO) visuals, performance benchmarks, and migration outcomes that demonstrate measurable ROI.
  • Launched gated assets and offers such as Cloud Readiness Assessments, Security Audits, and GenAI pilot workshops with 24-hour SDR follow-up.
 
Jives Media did digital marketing for Oracle
Digital Marketing Services for Oracle

After Working with Jives

  • 45% increase in engagement from higher-ed CIO, CTO, and IT Director audiences across LinkedIn and programmatic channels through precision targeting and segmented creative.
  • 32% lift in qualified lead volume from universities and colleges aligned with IT modernization priorities, driven by sub-industry case-study content.
  • 28% faster opportunity progression through the funnel by connecting GA4 data with campaign intent and engagement tracking.
  • 40% higher content interaction rates on proof-based assets — case studies, TCO visuals, and cloud readiness guides — versus prior campaign benchmarks.