Performance Marketing Partner
for SaaS and Tech Companies

Work with Real Humans Who Drive Real Revenue

Picture of Jay Ives
Jay Ives

Founder and CEO of Jives Media

Jives Media: Digital Marketing Agency Featured in Forbes
Global Clients
100 +
Completed Projects
0 +
Client Revenue
$ M
15+ Years of Driving Marketing Success
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Award-Winning Performance
Google Premier Partner Agency
National Excellence Award
High Performance Agency
Expertise.com Best Agency of 2025
Goodfirms: Trusted Choice Agency
Best Design Agency 2025
Top digital marketing company in the United States
Top advertising company in the United States
Top SEO company in the United States

How we staff our projects

Our team is your team. We staff our clients with A-level talent

No salaries or benefits needed from your side

  • Fractional CMO: Our extra C-Suite muscle works directly with your client to personalize strategy and execution.
  • Project Manager: Dedicated PM oversees execution, coordinate campaigns, and keep your marketing efforts aligned with business goals
  • Ad Managers: Experts in Google & Meta Ads focuses on optimizing daily spend and increasing leads
  • Business Analysts: Data-driven analysts provides real-time performance insights to refine marketing strategy

POSHMARK

Increase in GMV
$ 1000000 M
Increase in Engagement
1 %

Google Ads Engineered for Scale

Capture high-intent demand with Google Ads campaigns purpose-built for SaaS and tech growth. From signups to paid users, we help you scale acquisition while optimizing for ROI and ROAS.

  • High-Intent Keyword Targeting: Show up where it matters — searches like “top CRM for startups,” “AI tools for finance teams,” and other category-driven queries.

  • Conversion-Driven Ad Creative: Communicate product benefits clearly and drive action with messaging tailored to pain points and solutions.

  • Smart Bidding Strategies: Optimize campaigns for cost per acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV).

  • A/B Testing & Iteration: Continuously improve ad copy, extensions, and landing page paths to lower CAC and boost conversion rates.

  • Attribution & Insights: Get full-funnel analytics from first click to activated user, so every dollar spent is tied to real outcomes.

Social Media for B2B and B2C Growth

Target the right users with precision across LinkedIn, Meta, and other key platforms, whether you’re launching a new feature, driving demos, or scaling acquisition.

  • Audience Targeting by Role & Company: Reach decision-makers based on job title, company size, industry, and tech stack.

  • Engaging Ad Creative: Deliver thumb-stopping visuals and messaging tailored to specific funnel stages — awareness, trial, or expansion.

  • Conversion Optimization: Drive trial signups and demo requests with optimized landing flows and retargeting strategies.

  • Budget Efficiency: Allocate spend toward campaigns and audiences that show real pipeline impact.

  • Performance Insights: Get visibility into impressions, click-throughs, CPL, ROAS, and downstream engagement.

ORACLE

Social Media Growth
$ 1 M
User Retention Growth
1 %

PAPER - EDUCATION TECH

Recent Funding
$ 1 M
Increase in MQLs
1 %

SEO for Organic Client Acquisition

Improve organic visibility across search engines and capture users actively searching for software solutions.

  • Keyword Strategy for SaaS: Target high-converting queries like “best [category] software,” “[function] tools for startups,” and industry-specific terms.

  • Technical SEO Optimization: Improve site architecture, page speed, and schema to boost crawlability and rankings.

  • Content Strategy & Creation: Develop solution-based blogs, feature pages, and comparison content that attracts and converts.

  • Link Acquisition: Earn authority backlinks from trusted tech and SaaS industry domains.

  • Ongoing Reporting: Monitor keyword growth, page performance, and user behavior for continuous improvements.

Real-time Reporting and Dashboards

We don’t just hand you a spreadsheet, we build live, actionable dashboards that give you a clear picture of ROI and growth across all channels.

  • Full-Funnel Visibility: Track metrics from ad spend to lead gen to pipeline contribution.

  • Custom KPIs: Dashboards aligned to what matters most — CAC, MQL to SQL rate, ROAS, user activation, and more.

  • Attribution Modeling: Understand which channels and campaigns are truly driving growth.

  • Slack & Email Reporting: Get performance snapshots and alerts in the tools your team already uses.

  • Growth Performance Meetings: Strategic check-ins to optimize based on business outcomes, not just channel performance.

Why Partner with Jives Media for SaaS and Tech Marketing?

Award-Winning Team

Our dynamic professionals are experts in web design, growth hacking, and strategic planning.

Global Reach

With over 500 projects completed worldwide, we have a diverse portfolio across various sectors.

Client-Centric Approach

We prioritize listening, collaboration, and delivering custom solutions that meet your unique needs.

Growth-Focused

Our track record showcases our ability to build and elevate strong brands from their inception.

Disruptive Innovation

We offer cutting-edge marketing and advertising solutions that set trends in SaaS and Tech Industry.

SaaS and tech companies often operate in highly competitive markets where visibility can make or break growth. A tailored digital marketing strategy helps establish thought leadership, drive qualified leads, and create predictable revenue streams. Beyond generating traffic, it ensures your brand reaches the right decision-makers, from CTOs to founders. Effective digital marketing also provides measurable ROI—campaigns can be tracked, analyzed, and optimized in real time, giving SaaS and tech firms a clear view of customer acquisition costs and lifetime value.

 

Unlike traditional product-based businesses, SaaS relies on subscriptions and long-term customer retention. Marketing is not just about generating a first sale; it’s about nurturing prospects through long decision cycles and ensuring low churn after conversion. That means digital marketing for SaaS must balance lead generation with education, trust-building, and customer engagement. Content like case studies, webinars, and free trial campaigns often plays a bigger role, while paid ads are optimized around high-intent search terms like “best [software type] for startups.”

 

The most effective channels depend on the stage of growth and audience. Typically:

  • SEO & Content Marketing: Attracts inbound traffic from decision-makers researching solutions.

  • PPC & Paid Search: Captures high-intent users actively looking for software or IT solutions.

  • LinkedIn Ads: Reaches niche B2B audiences by job title, industry, or company size.

  • Email Marketing & Nurture Campaigns: Keeps prospects engaged during long buying cycles.

  • Social Media Marketing: Builds credibility and community engagement, especially for product launches or updates.

 

 

Paid media can generate traffic and inquiries quickly once tracking and landing pages are in place. Organic growth is compounding and typically requires several months of consistent publishing and optimization before it becomes a steady source of consultations. Most firms see the strongest performance when both are run together with weekly optimization.

 

SEO builds a long-term foundation for sustainable lead generation. By optimizing landing pages, blogs, and knowledge bases, SaaS companies can rank for high-value queries like “best project management software” or “how to automate [task].” Over time, this reduces dependency on paid ads and lowers customer acquisition costs. High-ranking content also strengthens brand authority, positioning the company as a trusted source in its vertical.

 

 

Success goes beyond vanity metrics like impressions or clicks. For SaaS, the focus is on pipeline contribution and recurring revenue. Key KPIs often include cost per qualified lead, free-to-paid conversion rates, churn reduction, and lifetime value (LTV) compared to customer acquisition cost (CAC). Advanced teams also track metrics like feature adoption, engagement rates, and referral traffic, which tie marketing efforts directly to long-term growth.