Custom Seafoods is an Alaskan-based seafood provider that ships premium and sustainable seafood across the U.S. They offer a wide variety of fresh seafood while delivering directly to customers’ doorstep.
Services Provided
Website Design & Development
Google Ads Management
Social Media Ads Management
Conversion Rate Optimization (CRO)
Creative Asset Development
Email marketing
Challenges Before Working with Jives
Overall low-negative ROAS
Missing analytics – lack of UTM tracking, resulting in missed marketing learnings
High bounce rates and leaky marketing funnel
Lack of quality branding and missed value/product proposition
Our Marketing Plan Of Attack
Designed and developed a custom website bringing client from WordPress to Shopify to create a more effortless checkout & ordering process for their customers
Aligned on company KPIs and goals for the year
Increased both: Return on Ad Spend (ROAS) and Marketing Qualified Leads (MQLs)
Further maximized leads by strategic A/B testing of hypothesis including Ad copy, landing pages, bid types, and videos/images
Ran competitor campaigns to further take market share
Launched refreshed architecture of ads, creatives, and landing pages
Through our holistic “Marketing Blitz”, increased not only quality traffic but also quality leads within the U.S.
Curated and optimized highly effective email marketing campaigns to better articulate client value models and products
