Luka Home Builders

Our Results

+ 10 %
Increase in Website Conversions Y/Y
+ 100 %
Growth in website traffic
+ 100
New Clients Acquired Annually

Luka Builders

Luka Home Builders is a high-end residential construction firm serving the D.C. metro area. Built on craftsmanship and transparency, Luka delivers full-scope home builds and remodels across D.C., Maryland, and Virginia.

Services Provided

  • Google Ads Management
  • Technical & Local SEO
  • CRO & Landing Page Optimization
  • Creative Development (Static & Video)

Challenges Before
Working with Jives

  • Poor paid media strategy in place, with nearly zero visibility across Google Ads
  • Google Business Profile was suspended, cutting them off from local search results
  • Poor keyword rankings left Luka invisible in high-value service areas (D.C., VA, MD)
  • Website performance was underwhelming: slow load speeds and a clunky conversion path
  • No brand awareness in a highly competitive, trust-driven category

Our Marketing Plan Of Attack

  • Fast-tracked GMB reinstatement through direct escalations with Google (Premier Partner advantage)
  • Launched a full-funnel Google Ads engine, targeting bottom-funnel traffic with high commercial intent
  • Deployed tailored paid competitor campaigns, converting users who originally searched for direct competitors
  • Rebuilt from scratch the entire conversion path (from organic + ads), optimizing every click to lead (web forms and calls) with high-converting landing pages
  • A/B tested multiple different messaging & creatives to match the psychology of homeowners shopping for $50K+ remodels
  • Ranked in top 3 local map pack for key service areas (D.C., VA, MD) within 8 weeks