Luka Home Builders is a high-end residential construction firm serving the D.C. metro area. Built on craftsmanship and transparency, Luka delivers full-scope home builds and remodels across D.C., Maryland, and Virginia.
Services Provided
Google Ads Management
Technical & Local SEO
CRO & Landing Page Optimization
Creative Development (Static & Video)
Challenges Before Working with Jives
Poor paid media strategy in place, with nearly zero visibility across Google Ads
Google Business Profile was suspended, cutting them off from local search results
Poor keyword rankings left Luka invisible in high-value service areas (D.C., VA, MD)
Website performance was underwhelming: slow load speeds and a clunky conversion path
No brand awareness in a highly competitive, trust-driven category
Our Marketing Plan Of Attack
Fast-tracked GMB reinstatement through direct escalations with Google (Premier Partner advantage)
Launched a full-funnel Google Ads engine, targeting bottom-funnel traffic with high commercial intent
Deployed tailored paid competitor campaigns, converting users who originally searched for direct competitors
Rebuilt from scratch the entire conversion path (from organic + ads), optimizing every click to lead (web forms and calls) with high-converting landing pages
A/B tested multiple different messaging & creatives to match the psychology of homeowners shopping for $50K+ remodels
Ranked in top 3 local map pack for key service areas (D.C., VA, MD) within 8 weeks
