The Best Days and Time to Send Emails

Insights from Sending Over 800 Million Emails ABOUT THE AUTHOR Table of Contents Share This Article Timing can make or break an email marketing campaign’s success. While there’s no universal formula, our experience having sent over 800 million...

How the 2024 Elections Could Impact Financial Advisors

The 2024 elections are poised to be a pivotal event with the potential to significantly influence financial markets. Political shifts can lead to changes in regulations, economic policies, and market sentiment—all of which directly affect financial advisors and...

How to Prepare Your Health Plan’s Marketing for 2024 Fall Open Enrollment

 The Fall 2024 open enrollment period is a critical window for health insurance providers to engage with potential and current members to capture market share. During this time, consumers have the opportunity to review, change, or renew their...

How Credit Unions Can Leverage Digital Marketing to Navigate the 2025 Fed Rate Cut

The Federal Reserve’s anticipated rate cuts in 2025 will create both challenges and opportunities for credit unions. After maintaining rates at 5.3% through 2024, the Fed’s projected 50-basis-point reduction is intended to stimulate economic activity, but it also...

Healthcare SEO: Best Practices to Boost Your Site’s Ranking

In the ever-evolving world of digital marketing, healthcare SEO stands out as a critical tool for medical professionals looking to enhance their online presence. We understand the importance of ranking high on search engine results pages, and we're...

Mastering Mobile SEO: Your 2023 Guide to Mobile-First Indexing Optimization

As we sail through the second half of 2023, it's undeniable that smartphones have become the primary portal for online exploration. Google has pivoted to this trend with a game-changing update: mobile-first indexing. The premise is simple yet...

Master Google Ads in 2023: Unleash A/B Testing Power

Welcome to the dynamic digital landscape where optimizing your Google Ads campaigns defines the fine line between success and obscurity. Halfway through 2023, it's evident that A/B testing has evolved from being a mere analytical tool to an...

Schema Markup for SEO in 2023: Boost Your SERP Visibility with Structured Data

In the thrilling landscape of SEO, we're always on the lookout for tools to climb higher. Today, our spotlight shines on Schema Markup, a remarkable technique that is your ticket to a commanding online presence. Ready to harness...

Discover Semantic SEO: Your Key to Improved Search Engine Rankings in 2023

Step into the future of search engine optimization - welcome to the world of Semantic SEO! Today, we're focusing on this critical aspect of digital marketing, which enhances the visibility and search engine rankings of your website. In...

Optimizing Google Ads Quality Score in 2023: Improve Ad Relevance & Lower Costs

Today, we will dive deep into the Google Ads Quality Score. This critical factor significantly affects the relevance of your ads and the price you pay for each click. As the digital realm continues to evolve, mastering the...

Digital Marketing for E-learning Platforms: Strategies for 2023

As 2023 unfolds, e-learning platforms continue to rise in prominence, thanks in part to the increasing digitization of education and professional development. But as the digital landscape becomes increasingly competitive, e-learning platforms must leverage effective digital marketing strategies...

The Role of Data Analytics in Digital Marketing: Making Informed Decisions in 2023

As we step into the second half of 2023, data analytics continues to play a critical role in shaping digital marketing strategies. This article aims to explore the exciting intersection of these two fields. Grasping the Basics: What...