Digital Marketing SEO Social Media Marketing

Digital Marketing for E-learning Platforms: Strategies for 2023

As 2023 unfolds, e-learning platforms continue to rise in prominence, thanks in part to the increasing digitization of education and professional development. But as the digital landscape becomes increasingly competitive, e-learning platforms must leverage effective digital marketing strategies to stand out and capture the interest of potential learners.

Here, we delve into the key tactics your e-learning platform should consider for promoting its offerings, increasing user acquisition, and boosting retention.

The Role of SEO in E-Learning

Search Engine Optimization (SEO) is a potent tool for any digital platform, and e-learning platforms are no exception. SEO isn’t just about attracting users—it’s about drawing the right ones. Potential learners use search engines like Google to find resources, and they often click on the first few search results. By optimizing your e-learning platform’s site with relevant keywords, meta tags, and high-quality, learner-focused content, you can improve your visibility on search engines. This not only drives traffic to your site, but it also increases the likelihood that visitors to your site are genuinely interested in what you have to offer.

Google Ads: A Worthwhile Investment

Google Ads is another potent tool in the digital marketer’s arsenal. It offers a powerful way to reach potential customers right at the moment when they’re looking for what you offer. By targeting keywords relevant to e-learning and your specific courses, you can attract a large audience of motivated individuals who are actively seeking the services you provide. While it does require an investment, the returns in terms of user acquisition can be substantial.

The Power of Email Marketing

While it may seem like an older form of digital communication, email remains a powerful marketing channel, especially for e-learning platforms. With email marketing, you can keep your subscribers engaged with regular, personalized emails. Newsletters, updates on new courses or modules, and special offers are all effective ways to keep your audience interested and coming back for more. Moreover, you can segment your email list based on user behavior, interests, and other criteria, allowing for even more targeted communication.

Leveraging Social Media Marketing

In the age of social media, platforms like Facebook, Twitter, LinkedIn, and Instagram provide an excellent medium for engaging with your audience and answering their queries. Regularly posting useful content—such as blog posts, educational tips, or student success stories—can foster a sense of community among your users. But beyond organic posts, the use of social media ads can significantly boost your visibility, reaching potential users who may not be aware of your platform yet.


In 2023, the e-learning industry is more competitive than ever. To stand out and capture your share of the market, leveraging the right digital marketing strategies is not just helpful—it’s essential. By understanding and implementing effective SEO practices, making the most of email marketing, engaging with users through social media, and utilizing powerful tools like Google Ads, e-learning platforms can significantly enhance user acquisition and retention, ensuring sustainable success.

At Jives Media, we specialize in empowering e-learning platforms with these cutting-edge digital marketing strategies. Our team of experienced professionals understands the unique needs and challenges of the e-learning industry and is ready to help you navigate this dynamic digital landscape.

Are you ready to take your e-learning platform to the next level? Are you excited about the potential of reaching more learners and making a bigger impact? Don’t wait. Contact Jives Media today and start crafting a unique digital marketing narrative that sets you apart from the competition.

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Discover the Future of Digital Marketing: Top Technologies & Trends for 2023 & Beyond

As the digital ecosystem continually evolves, so does the field of digital marketing. It’s a realm where staying ahead of the curve is crucial to success, and as we move into 2023 and beyond, it becomes increasingly important to understand the potential of emerging technologies and trends.

Understanding Digital Marketing

Digital marketing, at its core, is about connecting with customers in the right place at the right time. This means meeting them where they are already spending much of their time: online.

Over the years, digital marketing has undergone significant transformation. From banner ads on websites to the sophisticated, personalized campaigns we see today, it’s an industry that never stands still. With the rapid advancement of technology, the future promises even more exciting possibilities.

The Future of Digital Marketing: Top Technologies & Trends for 2023 & Beyond

As we gaze into the digital marketing crystal ball, several key technologies and trends emerge as likely to shape the industry in the near future.

Artificial Intelligence

AI is set to take center stage in the digital marketing world. With its ability to analyze consumer behavior and search patterns, and utilize data from social media platforms and blog posts, AI will help businesses understand how customers find their products and services.

Voice Search Optimization

As more people use digital assistants like Alexa, Siri, and Google Assistant, voice search is becoming a significant part of the digital marketing landscape. Businesses will need to optimize their websites and content for voice search.

Augmented Reality and Virtual Reality

AR and VR offer innovative ways to engage customers. From virtual “try before you buy” experiences to immersive games that advertise a product, these technologies are pushing the boundaries of what’s possible in digital marketing.


Chatbots will continue to be an important part of digital marketing in 2023. This AI-based technology uses instant messaging to chat in real-time with your customers or site visitors, providing instant responses and 24/7 service.

Video Marketing

Video marketing remains a powerful strategy for digital marketers. Live video, in particular, is seeing a surge in popularity, while the rise of platforms like TikTok shows the ongoing potential of short, engaging video content.

Social Media

Social media platforms have evolved into a powerful tool for businesses to reach and engage with their audience. With advanced targeting options and the ability to create visually appealing ads, social media advertising continues to be a major player in the digital marketing world.

Search Engine Optimization

Search engine optimization (SEO) remains a crucial strategy for any digital marketing plan. By optimizing websites for search engines, businesses can improve their online visibility, attract more organic traffic, and enhance their online presence.

Challenges in the Future of Digital Marketing

While the future of digital marketing is filled with exciting potential, it’s not without its challenges. These include:

  • Data Privacy and Security: As technology advances, so do concerns about data privacy and security. Marketers will need to balance personalization with privacy, ensuring they comply with regulations while still delivering targeted messaging.
  • Keeping Up with Technological Advancements: The pace of technological change presents a challenge. Staying updated with the latest tools, trends, and technologies is crucial, but it requires ongoing education and adaptability.
  • Personalization at Scale: Customers increasingly expect personalized experiences, but delivering this at scale can be challenging. Leveraging AI and data analytics will be crucial in meeting these expectations.


The future of digital marketing is an exciting voyage into uncharted territory, with promising new technologies and trends leading the way. As we move into 2023 and beyond, staying abreast of these developments will become essential for businesses looking to connect with their customers in innovative and meaningful ways.

At Jives Media, we’re passionate about helping businesses turn these trends into strategies. Eager to unlock the potential of the future of digital marketing? Get in touch with us today, and let’s start transforming the way your business connects with its customers.

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The Power of User-Generated Content: Boosting Engagement and Conversions in 2023

In 2023, User-Generated Content (UGC) will continue to change the digital marketing landscape, offering brands fresh and creative ways to engage with their audiences and drive conversions. As more people turn to the internet for their needs and demands, leveraging UGC has become vital for brands seeking to stay relevant and maintain a genuine relationship with their audience.

In an era where traditional advertising often falls short in capturing the attention of consumers, UGC has emerged as a key strategy for brands to foster genuine connections and increase conversions.

Encouraging UGC in 2023

To make the most out of UGC in 2023, brands need to be proactive in stimulating the creation and sharing of user-generated content. This can involve:

  • Initiating conversations: Engage with your audience through social media, online forums, and communities, and invite them to share their thoughts, experiences, and creative ideas.
  • Asking for feedback: Request your users to provide feedback on your products or services, and showcase the improvements made based on their suggestions to reinforce trust and loyalty.
  • Hosting contests and challenges: These encourage user-generated content by offering rewards for participation, driving engagement, creativity and virality.
  • Collaborating with influencers and content creators: Identify and partner with key influencers in your industry to promote your brand while tapping into their dedicated audience for fresh UGC.

Moderating and Curating UGC in 2023

Maintaining high-quality UGC while ensuring a positive and respectful environment is essential for brands in 2023:

  • Content moderation: Employ tools or services to filter and check user content, ensuring it aligns with your brand’s values and image while complying with current regulations and standards.
  • Content curation: Handpick and highlight the best UGC that aligns with your brand message and promotes positive engagement, showcasing it across your marketing and communication channels.
  • Attribution and recognition: Always credit the original content creators when reposting or utilizing their content, fostering goodwill, respect, and stronger connections with your audience.

Case Studies: UGC Success Stories

Several brands have harnessed the power of UGC to boost their engagement and conversions, showcasing the impact user-generated content can have:

  • Brand X: This company used UGC to improve their social media engagement, leading to a 30% increase in their followers within a few months and a more active, vibrant online community.
  • Brand Y: By incorporating user-generated reviews into their website, Brand Y saw a significant rise in conversions and trust, resulting in increased sales and customer loyalty.
  • Brand Z: This brand leveraged user-generated videos in its marketing campaigns, achieving higher engagement and reach compared to traditional advertisements, ultimately leading to a stronger brand image and customer base.


Harnessing the power of User-Generated Content (UGC) in 2023 requires a strategic approach to engaging your audience. By blending inspiring prompts, encouraging feedback, effective moderation, and content curation with a robust UGC strategy, you can create an online presence that deeply resonates with your audience, ultimately leading to higher engagement and conversions.

At Jives Media, we specialize in combining cutting-edge UGC strategies with powerful engagement efforts, helping brands excel in the rapidly evolving digital landscape.

Ready to leverage the power of UGC and propel your brand engagement and conversions forward in 2023?
Contact us today and start crafting a unique and compelling brand narrative that will set you apart from the competition.

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Social Media Marketing Trends to Watch in 2023: Boosting Your Online Presence

Social media has emerged as an invaluable tool in the marketing arsenal for businesses of all sizes. With its ability to reach a wide audience and foster interactive communication, it has significantly transformed the way businesses market themselves. However, just like any other technological field, social media trends are transient. Hence, it is crucial for businesses to stay abreast of the latest social media marketing trends to maintain a robust online presence and drive growth.

Understanding Social Media Marketing

Social media marketing is the use of social media platforms to promote a product or service. It involves creating and sharing content on social media networks to meet your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement.

Benefits of Social Media Marketing

Social media marketing offers numerous benefits, such as:

  1. Increased Brand Awareness: Social media is one of the most cost-efficient digital marketing methods used to syndicate content and increase your business visibility.
  2. Higher Audience Engagement: Social media platforms offer businesses the chance to interact with their audience in real-time, leading to higher levels of engagement.
  3. Enhanced Credibility and Trust: Businesses that regularly engage with their audience on social media are likely to win their trust and loyalty.

Choosing the Right Social Media Platforms

Choosing the right social media platform for your business is pivotal in harnessing the true potential of social media marketing. Consider these factors:

  1. Relevance: Ensure the platform’s user demographics align with your target audience.
  2. Reach: Evaluate the user base of the platform and the potential reach of your posts.
  3. Suitability: Some platforms may be better suited to your products or services than others.

Trends to Watch in 2023

In the swiftly evolving landscape of social media, new trends emerge every year. Here are some major social media marketing trends to watch out for in 2023:

Influencer Marketing Growth

Influencer marketing is set to grow exponentially. Businesses that harness the power of influencer marketing will develop structured systems to manage their influencer sphere, allowing them to identify topic trends and respond quickly with influencer content.

Employee Advocacy in Brand Building

Employee advocacy will take priority in brand building. Organizations will begin to prioritize employee advocacy as a way to build an authentic brand.

AI in Social Media Marketing

AI advancements will continue to power social media marketing. Marketers will need to be savvy enoughto adopt this technology early, understand when and how to leverage AI capabilities, ensure the appropriate data and applications are utilized, and tailor it to be unique enough for their needs and accelerate their time to market.

Brand Engagement on TikTok

The evolution of TikTok for brands will be a significant trend. Brands looking to engage consumers in new ways and generate growth through brand marketing and social commerce will turn to this platform.

Open Communication from Company Leaders

Company leaders will be expected to communicate openly when things go wrong, articulating clear action steps and living up to brand aspirations.

Formation of Focused Communities

Groups and communities on social media platforms will increase significantly, enabling collaboration on topics and persons of interest. These communities will be leveraged to solve real-world problems and foster collaboration.

Marketing on Niche Platforms

The rise of niche social media platforms, such as Substack and Patreon, will continue. Marketers will need to keep tabs on where and in what format they can best engage their audiences.

Rise of Virtual Influencers

Virtual influencers are becoming increasingly popular with social media audiences. Brands willing to experiment will reap the rewards of reaching early adopters and contribute to the creation of deeply engaging experiences.

Emphasis on Owned Social Media

For B2B marketing, owned social media will become a primary focus instead of paid media. This shift is due to the politicization of existing social media channels, decreasing platform predictability, shrinking marketing budgets, and rising privacy concerns and cybersecurity issues.

Supplementing Social Media Efforts with Brand Communities

Brands will consider how their owned brand community can supplement their social efforts. This includes creating self-service knowledge hubs, authentic conversations, and cross-platform integrations.

Growth of Long-Term Creator-Affiliate Partnerships

Long-term creator-affiliate partnerships will grow. One-off campaigns aren’t as effective as longer-term creator partnerships, so it’s beneficial to play the long game.

Importance of User-Generated Content

User-generated content, such as reviews and ratings, will become more important. Marketers can take advantage of this trend by encouraging their customers to leave reviews and ratings on their social media profiles and by featuring user-generated content on their own social media channels.

AI-powered Content Production

AI platforms, such as ChatGPT, will have a significant influence on social media trends, enabling marketers to produce quality content quickly.

Boosting Your Online Presence

Leveraging these trends effectively will help you boost your online presence. Here are some strategies to consider:

  1. Set clear objectives: Define the goals you want to achieve, such as increased sales or brand awareness.
  2. Develop a budget: Allocate resources for influencer partnerships and campaign-related expenses.
  3. Collaborate on content creation: Work with influencers to create engaging, high-quality content that resonates with their audience.
  4. Monitor and measure performance: Track the success of your campaigns and adjust your strategy as needed.


Social media marketing is a potent catalyst for business growth and engagement in 2023. With a sound understanding of the latest trends, strategic selection of platforms, and a robust, forward-thinking strategy, you can harness the transformative power of social media to elevate your brand. Staying ahead of the game by monitoring trends and continuously refining your social media marketing approach is vital.

At Jives Media, we take pride in our team of seasoned experts who are committed to helping businesses like yours unlock the full potential of social media marketing. We specialize in crafting tailored strategies designed to drive substantial growth in engagement and revenue.

Whether it’s influencer marketing, leveraging AI, or exploring emerging platforms, we’ve got you covered. We stay on the pulse of the latest trends and technologies to ensure your business not only keeps up with the digital landscape but leads the charge.

Don’t miss out on the opportunity to revolutionize your marketing efforts with the power of social media.
Contact us today and let’s transform your digital presence together.

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Digital Marketing for Restaurants in 2023: Attract More Customers Online

In today’s digital age, having a strong online presence is vital for restaurants seeking to attract more customers and boost revenue. Digital marketing offers a wide range of strategies to help restaurants stand out from the competition and draw in patrons.

In this blog post, we’ll explore effective digital marketing tactics that can help your restaurant attract more customers online in 2023.

Key Digital Marketing Strategies for Restaurants

Optimize Your Website

A user-friendly and visually appealing website is crucial for attracting potential customers. Focus on these aspects:

  • Mobile responsiveness: Ensure your website is easily accessible on mobile devices.
  • Clear calls-to-action: Guide visitors to make reservations, view menus, or contact your restaurant.
  • High-quality images: Showcase your dishes and ambiance with professional photos.

Leverage Social Media

Social media marketing is essential for engaging with customers and showcasing your restaurant. Implement these tactics:

  • Share appetizing content: Post mouth-watering images of your dishes and share behind-the-scenes insights.
  • Engage with your audience: Respond to comments, answer questions, and encourage user-generated content.
  • Utilize platform-specific features: Use Instagram Stories, Facebook Events, and Twitter polls to connect with customers.

Manage Online Reviews

  • Monitor and respond to reviews: Thank reviewers for their feedback and address any concerns promptly.
  • Encourage satisfied customers to leave reviews: Provide reminders through email or social media.
  • Maintain a high average rating: Strive for exceptional customer experiences to garner positive reviews.

Implement Local SEO

Improve your restaurant’s online visibility in local search engine optimization. Consider these strategies:

  • Optimize your Google My Business listing: Complete your profile, including address, hours, and menu.
  • Target local keywords: Incorporate location-specific keywords in your website content and meta tags.
  • Earn local citations: Secure mentions and links from local websites and directories.

Email Marketing

Stay connected with customers and promote special offers through email marketing. Follow these guidelines:

  • Build your email list: Collect customer emails through your website, social media, or in-person.
  • Segment your audience: Tailor email content to customer preferences and behaviors.
  • Craft enticing subject lines: Encourage recipients to open your emails with captivating headlines.

Measuring Success and Adapting Your Strategy

To ensure your digital marketing efforts are effective, track key performance metrics such as website traffic, social media engagement, review ratings, and email open rates. Continuously analyze your data and adjust your strategy as needed to optimize results.


Digital marketing is a powerful tool for restaurants looking to attract more customers online in 2023. By implementing strategies such as website optimization, social media engagement, online review management, local SEO, and email marketing, you can enhance your restaurant’s online presence and drive customer growth.

Ready to elevate your restaurant’s digital marketing and attract more customers online? Jives Media is your trusted partner to help you succeed in the competitive restaurant industry.

Contact us today, and together, we’ll create a winning digital marketing strategy that delivers tangible results and boosts your restaurant’s success.

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Event Promotion in 2023: Boost Attendance & Engagement with Digital Marketing

In the world of event promotion, ensuring high attendance and engagement is paramount.
Digital marketing offers an array of tools and techniques to amplify your event promotion efforts, reaching a wider audience, and generating excitement.

In this blog post, we’ll explore key digital marketing strategies to maximize your event attendance and engagement in 2023.

Social Media

Social media marketing offer excellent opportunities to reach and engage potential attendees. Implement these tactics:

  • Create a unique event hashtag: Encourage attendees to use the hashtag in their posts and join the conversation.
  • Utilize event-specific features: Create Facebook Events, Instagram countdown stickers, and LinkedIn Events to spread the word.
  • Share engaging content: Post event updates, behind-the-scenes looks, and teasers to generate excitement.

Email Marketing

Email campaigns can be highly effective in driving attendance and engagement. Follow these guidelines:

  • Craft compelling subject lines: Capture attention and encourage recipients to open your emails.
  • Personalize content: Address recipients by name and tailor content to their interests.
  • Use clear calls-to-action: Encourage recipients to register, share the event, or engage in other ways.

Search Engine Optimization (SEO)

Optimize your event website and content to rank higher with search engine optimization. Consider these tips:

  • Perform keyword research: Identify relevant keywords to include in your website copy, meta tags, and content.
  • Optimize website speed: Ensure fast-loading pages for an improved user experience.
  • Earn backlinks: Gain authoritative backlinks to boost your website’s credibility and search engine ranking.

Content Marketing

Create and share valuable content to attract potential attendees and boost engagement. Explore these options:

  • Blog posts: Share event news, speaker profiles, and relevant industry insights.
  • Videos: Create promotional videos, speaker interviews, and teasers to generate interest.
  • Infographics: Design visually appealing infographics to share key event information and statistics.

Paid Advertising

Use paid advertising services to reach a targeted audience and drive event registrations. Follow these tips:

  • Choose the right ad platform: Select from Google Ads, Facebook Ads, LinkedIn Ads, and others.
  • Target your audience: Use demographic, geographic, and interest-based targeting options.
  • Monitor performance: Measure the success of your campaigns and optimize your strategy.

Maximizing Event Attendance and Engagement

To ensure your event promotion efforts are successful, track your digital marketing performance and make data-driven decisions. Monitor key metrics such as website traffic, social media engagement, email open rates, and conversion rates. Adjust your strategy as needed to continually improve results.


Digital marketing is a powerful tool for event promotion, offering a range of strategies to boost attendance and engagement. By leveraging social media marketing, email marketing, SEO, content marketing, and paid advertising, you can reach a wider audience and create buzz around your event in 2023.

Ready to take your event promotion to new heights with digital marketing?
Let Jives Media be your trusted partner in driving increased attendance and engagement for your events.

Contact us today, and together, we’ll develop a winning digital marketing strategy that delivers tangible results and ensures your event’s success.

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Non-profit Digital Marketing: Strategies for Boosting Awareness and Fundraising

In the ever-evolving digital era, non-profit organizations face the challenge of keeping up with marketing trends to elevate awareness and enhance fundraising initiatives.
To achieve these goals, non-profits must embrace digital marketing as a powerful tool.

This blog post delves into the critical components of non-profit digital marketing, offering strategies to help your organization improve its online presence, raise awareness, and increase fundraising efforts in 2023.

Understanding Non-profit Digital Marketing

Non-profit digital marketing involves using online channels to promote your organization’s cause, raise awareness, and attract donations. The benefits of non-profit digital marketing include:

  • Expanded reach and audience engagement
  • Increased credibility and trust
  • Cost-effective promotion and fundraising

Effective Non-profit Digital Marketing Strategies

Leverage Social Media

Social media platforms can help you connect with supporters, volunteers, and donors. Keep these factors in mind:

  • Choose the right platforms: Focus on social media channels popular among your target audience.
  • Engage with your audience: Respond to comments, share stories, and encourage interaction.
  • Use visuals: Images and videos can significantly increase engagement.

Optimize Your Website

An effective website can help you attract donors and volunteers. Consider these elements:

  • User-friendly design: Ensure your website is easy to navigate and mobile-responsive.
  • Compelling content: Share your organization’s story, mission, and impact.
  • Clear calls-to-action: Make it easy for visitors to donate, volunteer, or sign up for updates.

Email Marketing

Email marketing remains an essential tool for non-profit communication and fundraising. Follow these tips:

  • Build your email list: Encourage supporters to subscribe to your newsletter.
  • Segment your audience: Tailor your messaging based on supporter interests and engagement levels.
  • Track performance: Measure the success of your campaigns and adjust your strategy as needed.

Content Marketing

Creating valuable content can help you engage your audience and boost visibility. Explore these options:

  • Blogging: Share updates, success stories, and educational content related to your cause.
  • Infographics: Use visuals to illustrate your organization’s impact or explain complex issues.
  • Webinars and podcasts: Host virtual events or create audio content to engage supporters.

Online Fundraising

Leverage digital tools and platforms to streamline your fundraising efforts. Keep these points in mind:

  • Use online donation platforms: Choose a reliable platform that makes it easy for supporters to donate.
  • Offer multiple giving options: Provide various ways to donate, such as one-time gifts, monthly donations, or fundraising events.
  • Promote your campaigns: Share your fundraising efforts on social media, email, and your website.

Staying Ahead in Non-profit Digital Marketing

To stay current in non-profit digital marketing, keep an eye on emerging trends, such as:

  • Virtual events: Host online events to engage supporters and raise funds.
  • Influencer partnerships: Collaborate with influencers who align with your cause to increase visibility.
  • Social media advertising: Use targeted ads to reach potential supporters and donors.


In 2023, non-profit digital marketing is essential for raising awareness and enhancing fundraising efforts. To stay ahead, continuously refine your digital marketing strategies and monitor trends.

At Jives Media, our team is passionate about helping non-profits like yours succeed with tailored, results-driven digital marketing solutions. We focus on increasing engagement, awareness, and fundraising.

Ready to revolutionize your non-profit’s digital marketing?
Let Jives Media be your trusted partner in transforming your online presence and supporting your cause. Contact us today!

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Influencer Marketing for Businesses: Boosting Growth & Engagement in 2023

Today, influencer marketing is important. It helps businesses grow and get more attention.

In this blog, we talk about influencer marketing. We also share how it can help your business in 2023.

What is Influencer Marketing?

Influencer marketing means working with social media stars. They help promote your brand, products, or services. These stars have many followers. Their opinions can affect what people buy. Influencer marketing can:

  1. Make your brand more known
  2. Get more people involved
  3. Boost trust in your brand

Picking the Best Influencers for Your Business

Before starting an influencer marketing plan, pick the right partners. Think about these things:

  1. Relevance: The influencer’s area of interest should match your audience.
  2. Reach: Look at the influencer’s number of followers and how engaged they are.
  3. Authenticity: Check if the influencer is trustworthy.

Making a Good Influencer Marketing Plan

To grow your business through influencer marketing in 2023, follow these steps:

  1. Set clear goals: Decide what you want to achieve, like more sales or brand visibility.
  2. Plan your budget: Set aside money for influencer partnerships and related costs.
  3. Work together on content: Create good content with influencers that their audience will like.
  4. Track and adjust your plan: See how well your plan is working and change it if needed.

Staying Updated in Influencer Marketing

Influencer marketing keeps changing. Keeping up with new trends is important. Here are some things to think about in 2023:

  1. Work with micro-influencers: Smaller influencers often have a more active and loyal audience.
  2. Use video content: Videos are becoming more popular and can get more people involved.
  3. Try new platforms: Watch out for new social media platforms to reach more people.


Influencer marketing can help your business grow and get more attention in 2023. By understanding it, picking the right partners, and making a good plan, you can use social media stars to help your brand. Stay ahead by watching trends and always improving your influencer marketing.

At Jives Media, we are dedicated to helping businesses like yours make the most of influencer marketing. We are experts in making plans that drive growth in attention and income. Don’t miss the chance to improve your marketing with the help of influencers.

Contact Jives Media today for a better future. We can help you make a successful influencer marketing plan that takes your business to the next level.

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Tips For Increasing Your Social Media Engagement

When it comes to developing a positive brand image, reaching more people online, and staying relevant, there is no better tool than social media.

From big platforms like Facebook, Instagram, and Twitter to more business oriented social media like LinkedIn, there is a social media platform for almost everything and everyone.

Getting people interested in your business and willing to engage with it online is a great way to build up your reputation and increase your overall sales, leads, and influence.

If you’re struggling to build a social media following, not getting enough attention on social media, or just struggling to manage your social media, check out these tips for increasing social media engagement.

Get A Baseline

Get A Baseline

Increasing your social media engagement starts with knowing where you stand to gain and what your current baseline is for engagement.

Social media engagement is the measurement of how engaged your audience of followers is with your business on social media – typically by the number of comments, likes, and shares on your social media posts.

Some businesses may also include the number of followers they have as a total metric of success on social media, but the number of followers is not typically a good indicator of engagement. Many people may follow a page or business, but never interact with it online.

Once you have a baseline, set realistic goals for increasing social media engagement and establish a plan for reaching those goals. Set out to get a certain number of likes or shares, increased number of followers, or other metrics.

A good way to set goals is to look at similar businesses within your industry and look at how fast they have grown and the number of followers they have.

Use Analytics

Use Analytics

Determine who you are trying to attract, what type of engagement you want to receive, and discover how to best reach your goal through social media analytics.

There are several integrated analytics tools to help you measure existing engagement to get a baseline and figure out areas for improvement.

Most social media platforms have their own analytics, especially for businesses that choose to advertise. Analytics can tell you so much about your brand’s followers, target demographic, and other insights to help you boost engagement.

You can also use free and paid external analytics platforms to help guide your social media strategy.

Determine Which Metrics Matter

Determine Which Metrics Matter

Once you have collected data on your current level of engagement, you can use that information to create a plan of action and optimize your social media strategy.

You may find that you have placed too much emphasis on certain aspects of increasing social media engagement and not enough on others.

Consider the number and consistency of:

  • Post and page views
  • Likes
  • Shares
  • New followers
  • CTA clicks or landing page visits
  • Other actions (website visits, purchases, etc.)

Determine which engagement actions matter most to you and what those actions convey. A social media management agency or consultant can help you figure out what story your current engagement analytics tell.

Create A Social Media Strategy

Create A Social Media Strategy

The most important aspect of increasing social media engagement is to create a social media strategy.

A robust social media strategy should include your target audience, posting frequency and type, and establish a post “voice” to use. In order to create interesting content, take a look at what posts have worked well for your business in the past and what has made competitors successful on social media.

Create a strategy based on your findings and learn to avoid posts that receive minimal engagement and don’t help build up your brand and customer relationships. If you are new to social media, you can see what competitors have done well and how you might be able to improve upon it in your strategy.

Time Posts Right

Time Posts Right

When it comes to social media, timing is everything.

Figure out when most of your followers or audience are online and post during that timeframe to encourage the most engagement with your posts.

If you are in the U.S., post when most people are awake and online. If you have a global business, post when most of your audience is online, even if you have to post twice or more per day to reach different audiences.

Each social media platform has general guidance on posting, based on research that other businesses have done, so you can experiment to determine when most of your followers and audience are online and responsive.

There are tools that allow you to schedule social media posts, so you and your team don’t have to be online 24/7 to meet your goal of increasing social media engagement.

Lean Into Automation

Lean Into Automation

While the creative content you post should showcase your brand identity and be authentic, it’s also important to take advantage of modern social media tools and automation for posting and collecting information.

There are plenty of automated tools and features on the top social media platforms to adjust your posts, ad budget, posting time, and many other aspects of how you interact and post on social media.

Schedule social media posts, collect demographic data and analytics, and automatically adjust your ad spend or budget based on social media engagement and performance.

Several social media platforms allow you to schedule posts, including Facebook, Instagram, and Twitter. There are also many external tools for collecting data and automating posts to fit your strategy for increasing social media engagement.

Maintain Authentic & Consistent Brand Voice

Maintain Authentic & Consistent Brand Voice

One of the most important aspects of increasing social media engagement is how your audience perceives and resonates with your brand. Increasing social media engagement depends on how well you find and use your brand voice.

While every business will require a different strategy to connect with their audience and promote engagement, it’s a good idea to use the same language as your key demographic of followers and customers.

A company selling sneakers to skateboarders is going to have a different voice on social media compared to a luxury skincare brand or a workwear brand selling coats. If your brand is fun and young, comment on news that affects your demographic. Create posts with pop culture in mind.

If your brand is established and has a reputation for quality and innovation, comment on industry news and developments that your key demographic would be interested in learning more about.

If you’re a tech brand with new products or solutions rolling out, talk about the technologies behind them and stay active on relevant industry pages to pique the interest of potential customers.

Keep Things Relevant

Keep Things Relevant

For most businesses, social media is a chance to connect with customers, engage with followers, and keep up to date with what is happening in the world and in people’s lives.

It’s not enough to just be on social media. A business needs to give attention just as good as they expect to receive attention. Staying at the forefront of your industry and in the feeds of your target demographic keeps your brand relevant and on-topic.

Increasing social media engagement means providing value to your business’ followers, customers, and social media fans.

A good rule of thumb is to stay aware of industry trends and modern events. There should be a balance between posting content and commenting on other news and events.

It’s smart to comment on large events within your industry or post about news that affects your business or customers. Join the conversation when something happens and ask your audience for their opinion or input.

Keep A Calendar

Keep A Calendar

While increasing social media engagement might seem simple, keeping track of all your planned posts across various social media platforms can become a lot to handle.

Create a social media calendar to help you stay on top of your posting schedule, but don’t be afraid to mix things up or add more posts when ideas or relevant events pop up.

It’s a good idea to plan posts for important holidays in your country and the countries that most of your customers or followers celebrate.

Strategically plan announcements to coincide with busy or off seasons, and reward follows, shares, and more through giveaways or other insider privileges. You may even find that some posts do better than others based on the day of the week or social media platform on the calendar.

Post Regularly

Post Regularly

When it comes to increasing social media engagement, the more consistently you post content, images, and videos, the more people will interact with your business.

Your posting schedule will depend on your industry and the kind of engagement you want to elicit, along with the resources you have for posting content.

A good baseline is a minimum of post once per week up to several times per day, per social media platform. If you don’t already have a social media presence, it’s best to start out slow and then ramp up.

It’s a good idea to do a weekly post that engages people, such as a weekly poll, video, podcast, blog, or anything else that gives people something to look forward to and to engage with, along with daily posts to stay in people’s feed so they see your business.

Add Value And Be Unique

Add Value And Be Unique

Increasing social media engagement means thinking outside of the box and creating unique value to followers and potential customers.

Don’t be afraid to showcase what sets your business apart from others – such as awards, reviews, creative, niche services, products, or industry-leading ideas.

Create unique and valuable content to share, including blogs, industry tips, how-to guides, and anything else to walk customers through a product or service. Help customers make informed decisions or let them know about a benefit or perk that they might not get elsewhere.

Share content and stories about your business or brand that set you apart from competition and draw people in to learn more.

Use High Quality Images

Use High-Quality Images

One thing that all the largest social media platforms have in common is that people are much more likely to engage with good quality images. Using high quality images, graphics, and videos is one of the top tips for increasing social media engagement.

Whenever possible, use attractive photos and videos of real products or services. Short videos that tell a story are also a great way to boost engagement.

While content posts are good for building interest and engagement, photos should be used frequently as well – especially in links to blog posts or for short daily or weekly posts.

Images can be client submitted or images you take of your service, product, or as part of your brand. You can also purchase high-quality stock images from individuals or websites, if you need some images to get started on social media.

Engage With Posters

Engage With Posters

When it comes to increasing social media engagement, the more you respond, the more you can expect your followers to respond, like, share, comment, and connect with your business online.

Engage with posters by liking and responding to comments, posting polls, and occasionally engaging with other brands. Set standards for replying–including the type of comments you will leave, what is okay to say, and which topics to avoid.

It’s also a good idea to set some standard for replying to negative comments or posters that have an issue and are reaching out over social media.

Advertise On Social Media

Advertise On Social Media

Increasing social media engagement isn’t limited to organic posts and content. Many businesses choose to advertise to get new leads and encourage more engagement on social media.

Social media ads can also help you promote your business and get more traction on social media platforms like Facebook, Instagram, Twitter, YouTube, LinkedIn, and Reddit.

Social media ads are a great way to promote brand awareness as well as showcase products and services you offer.

Be careful to include only ads that are relevant and add value – such as promotional offers or ads to differentiate your brand.

Get Expert Help from An Agency

Get Expert Help from An Agency

Ultimately, increasing social media engagement is a marathon, not a sprint.

For a business that is new to social media or digital marketing, the best way forward is with the help of a professional.

Hire someone with the experience, knowledge, and resources to help you with increasing social media engagement and who will help you create a social media strategy.

Contact Jives Media to get started with a winning social media engagement strategy. Our social media marketing experts have the time and resources for increasing social media engagement with new and existing followers.