Poshmark, headquartered in Redwood City, California, is a fashion focused social commerce marketplace. The Poshmark platforms allows people buy and sell new or used clothing, shoes, and accessories.
- Prepared Poshmark to go public (IPO on 1/14/21) by increasing customer sales and retention (NASDAQ: POSH)
- Owned end-to-end management of the customer journey for 60M users
- Led campaign creatives, messaging, and deployment for mktg channels: email, push, and SMS
- Designed a/b tests focused on customer retention and channel optimization
- Identified “white space” opportunities in the customer journey by analyzing customer behavior
- Developed and communicated key strategies, insights, and results to senior level management