Poshmark is a social commerce marketplace that enables users to buy and sell fashion pieces online. Headquartered in Redwood City, CA, Poshmark’s 60+ million users engage daily through listings, in-app social activities, and live shopping events.
Services Provided
Lifecycle Marketing (Email, SMS, Push)
Creative Strategy, Copy & Design
Retention A/B Testing & Funnel Optimization
Customer Journey Mapping & “White-Space” Analysis
Executive Reporting & IPO Preparation
Challenges Before Working with Jives
Fragmented CustomerJourneys: Lack of cohesive email and SMS strategies led to inconsistent messaging and missed engagement opportunities.
Limited Analytics Visibility: Minimal insights into customer behavior, making it difficult to identify drop-off points or optimize campaigns.
Low Retention Rates: High churn due to generic, non-personalized communications that failed to re-engage users at critical moments.
Untapped White Space Opportunities: No structured approach to reactivating lapsed users or nurturing high-value segments.
Inefficient Automation: Manual workflows and delayed triggers resulted in suboptimal timing for engagement.
After Working with Jives
We tied CAC, LTV, and purchase frequency to retention outcomes, giving investors a clear view into scalable revenue growth
Mapped email, push, and SMS flows to each stage of the customer journey (from onboarding and reactivation to seller engagement)
Used funnel diagnostics to pinpoint drop-off stages and deployed targeted win-back automations that increased repeat purchase volume
Unified all campaign tracking to accurately measure where signups and purchases were coming from
Transformed performance data into executive decks used for IPO roadshows and stakeholder visibility
Delivered a scalable lifecycle framework that Poshmark’s internal team now uses for ongoing growth
