Our Results

$ 100 M

Total Revenue Impact

0 M

End-to-End Customer Journeys Managed

$ 10 M

Pre-IPO Funding Secured

Poshmark

Poshmark is a social commerce marketplace that lets users buy and sell fashion in a peer-to-peer environment. Headquartered in Redwood City, CA, Poshmark’s 60 million-strong community engages daily through listings, in-app social features, and live shopping events.

Services Provided

Lifecycle Marketing (Email, SMS, Push)
Creative Strategy, Copy & Design
Retention A/B Testing & Funnel Optimization
Customer Journey Mapping & “White-Space” Analysis
Executive Reporting & IPO-Readiness Insights

Challenges Before
Working with Jives

Rising acquisition costs across paid channels
Heavy reliance on seasonal flash sales for topline revenue
Fragmented lifecycle touchpoints; low behavioral triggering
Limited executive visibility into retention-driven growth levers
Time-sensitive need to demonstrate scalable revenue ahead of IPO (NASDAQ: POSH)

Our Marketing Plan Of Attack

We tied CAC, LTV, and purchase frequency to retention outcomes, giving investors a clear view into scalable revenue growth
Mapped email, push, and SMS flows to each stage of the customer journey( from onboarding and reactivation to seller engagement)
Used funnel diagnostics to pinpoint drop-off stages and deployed targeted win-back automations that increased repeat purchase volume
Unified all campaign tracking to accurately measure where signups and purchases were coming from
Transformed performance data into executive decks used for IPO roadshows and stakeholder visibility
Delivered a scalable lifecycle framework that Poshmark’s internal team now uses for ongoing growth

Our Results

Poshmark

Services Provided

Challenges BeforeWorking with Jives

Our Marketing Plan Of Attack

Challenges Before
Working with Jives