Langley Federal Credit Union

Our Results

+ 1000 %

Increase in Overall Conversions

+ 10 %

Growth In Revenue

+ 10 %

Increase in Credit Cards applications

+ 10 %

Increase in Auto Loans applications

+ 10 %

Increase in Savings Account applications

Langley Federal Credit Union

Langley Federal Credit Union is one of the 100 largest credit unions in the United States. Based in Hampton Roads, Virginia, Langley is chartered and regulated under the authority of the National Credit Union Administration. Langley has branches in Hampton, Newport News, Williamsburg, Chesapeake, Isle of Wight, Norfolk, Suffolk, and Virginia Beach.

Services Provided

Full-funnel media strategy & CRO overhaul
End-to-end Google Ads + paid social management
Local + national SEO (GMB and core-city domination)
Landing-page rebuilds & UX testing
Custom GA4 + Power BI dashboards
Creative production & A/B iteration

Challenges Before
Working with Jives

Paid channels weren’t translating into funded accounts
Conversions were siloed, poorly tracked, and hard to attribute
Application funnels weren’t optimized for mobile-first users
Local competitors were outpacing them in high-intent searches
Ad spend was bloated, member acquisition cost was too high
The brand lacked a cohesive digital voice built for today’s consumer journey

Our Marketing Plan Of Attack

Achieved a 60% increase in return on ad spend (ROAS) within the first four weeks
Developed a full-funnel growth roadmap across Google Ads, Meta, SEO, and programmatic, anchored in new member acquisition
Aligned creative and budget strategy with Langley’s annual growth and member signup KPIs, prioritizing high-LTV products like savings, credit cards, and auto loans
Re-engineered application flows and conversion paths with UX principles to reduce drop-off and maximize application approvals
Designed net-new creatives to better flex “social proof” and product/service value
Launched remarketing ads targeting prospect members who have started, but have not fully completed, an application – resulting in high “win-back” rates

Langley Federal Credit Union

Our Results

Langley Federal Credit Union

Services Provided

Challenges BeforeWorking with Jives

Our Marketing Plan Of Attack

Challenges Before
Working with Jives