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Health Plan of San Mateo

Our Results

10 %
Increasing website users
100 %
Boost in Organic Search Traffic
- 10 %
Decreased Bounce Rate

Health Plan of San Mateo

Health Plan of San Mateo (HPSM) is a prominent healthcare provider in Northern California dedicated to improving the health and service of the San Mateo community.

Services Provided

  • SEO
  • Branding

Challenges Before
Working with Jives

  • Lack of brand awareness of their new CareAdvantage Plans, uniting Medicare and Medi-Cal benefits
  • Not ranking for their own brand terms, getting beat by local competitors and city sites
  • Lack of analytics 
  • Poor mobile user experience affecting traffic and retention
  • Paying for “Brand” terms that were not needed 
  • Website technical issues hurting Google rankings

Our Marketing Plan Of Attack

  • Created a custom brand book, set of guidelines, and go-to-market launch strategy for their CareAdvantage Healthcare Plans
  • Aligned on company KPIs and goals for the year
  • Redefined conversions and set up accurate tracking for accurate performance reporting
  • Tailored landing page design and conversion path 
  • Developed engaging, keyword-rich content tailored to the audience
  • Optimized mobile experience to enhance accessibility and engagement
  • Fixed technical SEO challenges to boost search presence
  • Implemented strategic link-building to improve domain authority and rankings

Do You Have A Project? Let Us Help..

Grow your business and attract new site visitors
and leads through a new, optimized website.

Contact Us

info@jivesmedia.com

(650) 420-7455

Services

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HQ Office

  • 100 Van Ness Ave
    Suite 2213
    San Francisco, CA 94102
    Open 24 hours

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