Custom Seafoods

Our Results

10 %
Increase in ROAS
100 %
Revenue Growth Y/Y
10 %
Increase in Sales Y/Y
100 %
Increase in Organic Search Traffic
100 %
Increase in Email Sales

Custom Seafoods

Custom Seafoods is an Alaskan-based seafood provider that ships premium and sustainable seafood across the U.S. They offer a wide variety of fresh seafood while delivering directly to customers’ doorstep.

Services Provided

  • Website Design & Development
  • Google Ads Management
  • Social Media Ads Management
  • Conversion Rate Optimization (CRO)
  • Creative Asset Development
  • Email marketing

Challenges Before
Working with Jives

  • Overall low-negative ROAS
  • Missing analytics – lack of UTM tracking, resulting in missed marketing learnings
  • High bounce rates and leaky marketing funnel
  • Lack of quality branding and missed value/product proposition

Our Marketing Plan Of Attack

  • Designed and developed a custom website bringing client from WordPress to Shopify to create a more effortless checkout & ordering process for their customers
  • Aligned on company KPIs and goals for the year
  • Increased both: Return on Ad Spend (ROAS) and Marketing Qualified Leads (MQLs)
  • Further maximized leads by strategic A/B testing of hypothesis including Ad copy, landing pages, bid types, and videos/images
  • Ran competitor campaigns to further take market share
  • Launched refreshed architecture of ads, creatives, and landing pages
  • Through our holistic “Marketing Blitz”, increased not only quality traffic but also quality leads within the U.S. 
  • Curated and optimized highly effective email marketing campaigns to better articulate client value models and products