Category: SEO

Digital Marketing SEO Social Media Marketing

Digital Marketing for E-learning Platforms: Strategies for 2023

Post author By SEO - Jives Media
Post date June 7, 2023

As 2023 unfolds, e-learning platforms continue to rise in prominence, thanks in part to the increasing digitization of education and professional development. But as the digital landscape becomes increasingly competitive, e-learning platforms must leverage effective digital marketing strategies to stand out and capture the interest of potential learners.

Here, we delve into the key tactics your e-learning platform should consider for promoting its offerings, increasing user acquisition, and boosting retention.

The Role of SEO in E-Learning

Search Engine Optimization (SEO) is a potent tool for any digital platform, and e-learning platforms are no exception. SEO isn’t just about attracting users—it’s about drawing the right ones. Potential learners use search engines like Google to find resources, and they often click on the first few search results. By optimizing your e-learning platform’s site with relevant keywords, meta tags, and high-quality, learner-focused content, you can improve your visibility on search engines. This not only drives traffic to your site, but it also increases the likelihood that visitors to your site are genuinely interested in what you have to offer.

Google Ads: A Worthwhile Investment

Google Ads is another potent tool in the digital marketer’s arsenal. It offers a powerful way to reach potential customers right at the moment when they’re looking for what you offer. By targeting keywords relevant to e-learning and your specific courses, you can attract a large audience of motivated individuals who are actively seeking the services you provide. While it does require an investment, the returns in terms of user acquisition can be substantial.

The Power of Email Marketing

While it may seem like an older form of digital communication, email remains a powerful marketing channel, especially for e-learning platforms. With email marketing, you can keep your subscribers engaged with regular, personalized emails. Newsletters, updates on new courses or modules, and special offers are all effective ways to keep your audience interested and coming back for more. Moreover, you can segment your email list based on user behavior, interests, and other criteria, allowing for even more targeted communication.

Leveraging Social Media Marketing

In the age of social media, platforms like Facebook, Twitter, LinkedIn, and Instagram provide an excellent medium for engaging with your audience and answering their queries. Regularly posting useful content—such as blog posts, educational tips, or student success stories—can foster a sense of community among your users. But beyond organic posts, the use of social media ads can significantly boost your visibility, reaching potential users who may not be aware of your platform yet.

Conclusion

In 2023, the e-learning industry is more competitive than ever. To stand out and capture your share of the market, leveraging the right digital marketing strategies is not just helpful—it’s essential. By understanding and implementing effective SEO practices, making the most of email marketing, engaging with users through social media, and utilizing powerful tools like Google Ads, e-learning platforms can significantly enhance user acquisition and retention, ensuring sustainable success.

At Jives Media, we specialize in empowering e-learning platforms with these cutting-edge digital marketing strategies. Our team of experienced professionals understands the unique needs and challenges of the e-learning industry and is ready to help you navigate this dynamic digital landscape.

Are you ready to take your e-learning platform to the next level? Are you excited about the potential of reaching more learners and making a bigger impact? Don’t wait. Contact Jives Media today and start crafting a unique digital marketing narrative that sets you apart from the competition.

Tags Digital Marketing, Email marketing, Google Ads, Meta ads, Pay-per-click, SEO, Social ads, Social Media Engagement

Digital Marketing SEO

Discover the Future of Digital Marketing: Top Technologies & Trends for 2023 & Beyond

Post author By SEO - Jives Media
Post date May 30, 2023

As the digital ecosystem continually evolves, so does the field of digital marketing. It’s a realm where staying ahead of the curve is crucial to success, and as we move into 2023 and beyond, it becomes increasingly important to understand the potential of emerging technologies and trends.

Understanding Digital Marketing

Digital marketing, at its core, is about connecting with customers in the right place at the right time. This means meeting them where they are already spending much of their time: online.

Over the years, digital marketing has undergone significant transformation. From banner ads on websites to the sophisticated, personalized campaigns we see today, it’s an industry that never stands still. With the rapid advancement of technology, the future promises even more exciting possibilities.

The Future of Digital Marketing: Top Technologies & Trends for 2023 & Beyond

As we gaze into the digital marketing crystal ball, several key technologies and trends emerge as likely to shape the industry in the near future.

Artificial Intelligence

AI is set to take center stage in the digital marketing world. With its ability to analyze consumer behavior and search patterns, and utilize data from social media platforms and blog posts, AI will help businesses understand how customers find their products and services.

Voice Search Optimization

As more people use digital assistants like Alexa, Siri, and Google Assistant, voice search is becoming a significant part of the digital marketing landscape. Businesses will need to optimize their websites and content for voice search.

Augmented Reality and Virtual Reality

AR and VR offer innovative ways to engage customers. From virtual “try before you buy” experiences to immersive games that advertise a product, these technologies are pushing the boundaries of what’s possible in digital marketing.

Chatbots

Chatbots will continue to be an important part of digital marketing in 2023. This AI-based technology uses instant messaging to chat in real-time with your customers or site visitors, providing instant responses and 24/7 service.

Video Marketing

Video marketing remains a powerful strategy for digital marketers. Live video, in particular, is seeing a surge in popularity, while the rise of platforms like TikTok shows the ongoing potential of short, engaging video content.

Social Media

Social media platforms have evolved into a powerful tool for businesses to reach and engage with their audience. With advanced targeting options and the ability to create visually appealing ads, social media advertising continues to be a major player in the digital marketing world.

Search Engine Optimization

Search engine optimization (SEO) remains a crucial strategy for any digital marketing plan. By optimizing websites for search engines, businesses can improve their online visibility, attract more organic traffic, and enhance their online presence.

Challenges in the Future of Digital Marketing

While the future of digital marketing is filled with exciting potential, it’s not without its challenges. These include:

Data Privacy and Security: As technology advances, so do concerns about data privacy and security. Marketers will need to balance personalization with privacy, ensuring they comply with regulations while still delivering targeted messaging.
Keeping Up with Technological Advancements: The pace of technological change presents a challenge. Staying updated with the latest tools, trends, and technologies is crucial, but it requires ongoing education and adaptability.
Personalization at Scale: Customers increasingly expect personalized experiences, but delivering this at scale can be challenging. Leveraging AI and data analytics will be crucial in meeting these expectations.

Conclusion

The future of digital marketing is an exciting voyage into uncharted territory, with promising new technologies and trends leading the way. As we move into 2023 and beyond, staying abreast of these developments will become essential for businesses looking to connect with their customers in innovative and meaningful ways.

At Jives Media, we’re passionate about helping businesses turn these trends into strategies. Eager to unlock the potential of the future of digital marketing? Get in touch with us today, and let’s start transforming the way your business connects with its customers.

Tags Digital Marketing, SEO, Social Media Engagement

Digital Marketing SEO Social Media Marketing

Subscription Business Success: Top Digital Marketing Strategies for 2023

Post author By SEO - Jives Media
Post date May 26, 2023

As the digital landscape continues to expand and evolve, subscription-based businesses face a unique set of opportunities and challenges in 2023. Staying at the forefront of industry trends and understanding the intricacies of this business model can unlock significant growth potential and enhance customer retention.

Let’s delve deeper into the strategies that can make this possible.

Understanding Subscription-Based Businesses

Subscription-based businesses have reshaped the way customers interact with products and services. From entertainment and fitness to software and eCommerce, subscriptions have become a preferred business model due to their ability to provide ongoing value and build lasting customer relationships.

Here are some key characteristics of a successful subscription-based business:

Recurring Revenue: One of the most significant advantages of subscription businesses is the predictability and consistency of revenue. Customers pay a recurring fee, providing a steady income stream that helps businesses manage finances more effectively.
Customer Retention: Subscription businesses revolve around retaining customers. The longer a customer stays subscribed, the more value they provide to the business. Therefore, strategies aimed at customer satisfaction and loyalty are paramount.
Scalability: Subscription models are highly scalable. Once the infrastructure is in place, businesses can add new subscribers with minimal incremental cost.

Leveraging Digital Marketing for Growth and Retention

Digital marketing plays a crucial role in driving growth and ensuring customer retention for subscription-based businesses. Here are some key strategies:

Content Marketing: Creating valuable content that educates, entertains, or informs your audience can drive traffic, generate leads, and build brand loyalty. Blogs, videos, webinars, and white papers are all effective content types.
Email Marketing: Email remains one of the most effective channels for customer retention. Regularly communicating with your subscribers through personalized emails keeps them engaged and promotes loyalty.
Social Media Marketing: Utilize social media platforms to engage with your audience, share valuable content, and respond to customer queries or concerns. Social media also offers excellent opportunities for targeted advertising.
Search Engine Optimization: To attract new subscribers, your business needs to be found online. Implementing SEO strategies helps improve your website’s visibility on search engines, driving organic traffic.
Customer Relationship Management (CRM): CRM systems help manage your customer interactions, providing insights that can be used to enhance customer service and develop targeted marketing campaigns.

Overcoming Challenges in Subscription-Based Businesses

While the subscription model offers many benefits, it also presents unique challenges:

Churn: Churn, or the rate at which customers cancel their subscriptions, is a significant concern for subscription businesses. Strategies to mitigate churn include improving product/service quality, customer service, and offering personalized experiences.
Customer Acquisition Cost (CAC): The cost to acquire a new customer can be high. Balancing CAC with the lifetime value (LTV) of a customer is critical. Digital marketing strategies can help optimize CAC.
Maintaining Engagement: Keeping customers engaged and interested over a long period is a constant challenge. Regularly updating content, features, or services can help maintain interest and reduce churn.

Conclusion

In 2023, the digital marketing landscape offers numerous opportunities for subscription-based businesses to thrive. By understanding the unique aspects of this business model and effectively leveraging digital marketing strategies, businesses can retain and grow their customer base, ensuring sustainable success.

At Jives Media, we specialize in empowering subscription-based businesses with cutting-edge digital marketing strategies.

Ready to enhance your customer retention and growth in 2023?
Contact us today and start crafting a unique digital marketing narrative that sets you apart from the competition.

Tags Digital Marketing, Email marketing, Pay-per-click, SEO, Social ads

Digital Marketing SEO Web Design Agency

User Experience and Digital Marketing: Why Great UX Matters in 2023

Post author By SEO - Jives Media
Post date May 8, 2023

In the ever-evolving digital landscape, user experience (UX) has become increasingly significant for businesses aiming to achieve success online.
A great UX not only benefits users but also plays a critical role in digital marketing efforts.

In this blog post, we’ll discuss the importance of user experience in digital marketing and why investing in great UX is essential in 2023.

The Impact of UX on Digital Marketing

1. Improved Search Engine Rankings

Search engines like Google prioritize websites that offer a seamless user experience. By enhancing your website’s UX, you can improve its search engine ranking, making it easier for potential customers to find your business online. Focus on aspects such as fast loading times, mobile responsiveness, and easy navigation to boost your website SEO.

2. Increased Conversion Rates

A well-designed website with a user-centric approach can significantly improve conversion rates. By offering a frictionless experience, you make it easier for users to complete desired actions, such as making a purchase or signing up for a newsletter. Prioritize clear calls-to-action, concise content, and an intuitive design to drive conversions.

3. Reduced Bounce Rates

Bounce rate refers to the percentage of visitors who leave your website after viewing only one page. A high bounce rate may indicate that users are not finding what they’re looking for or that the website is difficult to navigate. By optimizing your UX, you can reduce bounce rates, increase user engagement, and retain potential customers.

4. Enhanced Brand Perception

A well-crafted user experience can help shape positive perceptions of your brand. When users have a smooth and enjoyable experience on your website, they are more likely to associate those feelings with your brand. This can lead to increased brand loyalty, return visits, and word-of-mouth recommendations.

Key Components of a Great User Experience

To provide a top-notch user experience on your website, focus on the following components:

1. Usability

Ensure your website is easy to use, navigate, and understand. This includes clear menus, logical page layouts, and consistent design elements.

2. Accessibility

Make your website accessible to all users, including those with disabilities. This involves using proper HTML tags, providing alternative text for images, and designing for various devices and screen sizes.

3. Speed

Optimize your website’s loading times to minimize user frustration. Compress images, use a content delivery network (CDN), and streamline your code to speed up your site.

4. Content

Craft informative, engaging, and concise content that caters to your target audience. Use clear headings, bullet points, and visual aids to make your content easy to consume.

Conclusion

In 2023, user experience and digital marketing go hand-in-hand. By prioritizing great UX, you can improve your search engine rankings, increase conversions, reduce bounce rates, and enhance your brand perception. Ultimately, a well-designed user experience can lead to long-term success for your online business.

Is your business ready to embrace the power of exceptional user experience?
At Jives Media, our team of UX and digital marketing experts is here to help you create a seamless online experience that drives results.

Contact us today, and together, we’ll develop a winning UX strategy that propels your business forward in the digital world.

Tags Digital Marketing, SEO, Web design

Digital Marketing SEO Social Media Marketing

Digital Marketing for Restaurants in 2023: Attract More Customers Online

Post author By SEO - Jives Media
Post date May 5, 2023

In today’s digital age, having a strong online presence is vital for restaurants seeking to attract more customers and boost revenue. Digital marketing offers a wide range of strategies to help restaurants stand out from the competition and draw in patrons.

In this blog post, we’ll explore effective digital marketing tactics that can help your restaurant attract more customers online in 2023.

Key Digital Marketing Strategies for Restaurants

Optimize Your Website

A user-friendly and visually appealing website is crucial for attracting potential customers. Focus on these aspects:

Mobile responsiveness: Ensure your website is easily accessible on mobile devices.
Clear calls-to-action: Guide visitors to make reservations, view menus, or contact your restaurant.
High-quality images: Showcase your dishes and ambiance with professional photos.

Leverage Social Media

Social media marketing is essential for engaging with customers and showcasing your restaurant. Implement these tactics:

Share appetizing content: Post mouth-watering images of your dishes and share behind-the-scenes insights.
Engage with your audience: Respond to comments, answer questions, and encourage user-generated content.
Utilize platform-specific features: Use Instagram Stories, Facebook Events, and Twitter polls to connect with customers.

Manage Online Reviews

Monitor and respond to reviews: Thank reviewers for their feedback and address any concerns promptly.
Encourage satisfied customers to leave reviews: Provide reminders through email or social media.
Maintain a high average rating: Strive for exceptional customer experiences to garner positive reviews.

Implement Local SEO

Improve your restaurant’s online visibility in local search engine optimization. Consider these strategies:

Optimize your Google My Business listing: Complete your profile, including address, hours, and menu.
Target local keywords: Incorporate location-specific keywords in your website content and meta tags.
Earn local citations: Secure mentions and links from local websites and directories.

Email Marketing

Stay connected with customers and promote special offers through email marketing. Follow these guidelines:

Build your email list: Collect customer emails through your website, social media, or in-person.
Segment your audience: Tailor email content to customer preferences and behaviors.
Craft enticing subject lines: Encourage recipients to open your emails with captivating headlines.

Measuring Success and Adapting Your Strategy

To ensure your digital marketing efforts are effective, track key performance metrics such as website traffic, social media engagement, review ratings, and email open rates. Continuously analyze your data and adjust your strategy as needed to optimize results.

Conclusion

Digital marketing is a powerful tool for restaurants looking to attract more customers online in 2023. By implementing strategies such as website optimization, social media engagement, online review management, local SEO, and email marketing, you can enhance your restaurant’s online presence and drive customer growth.

Ready to elevate your restaurant’s digital marketing and attract more customers online? Jives Media is your trusted partner to help you succeed in the competitive restaurant industry.

Contact us today, and together, we’ll create a winning digital marketing strategy that delivers tangible results and boosts your restaurant’s success.

Tags Digital Marketing, Email marketing, Google Ads, Meta ads, Pay-per-click, SEM, SEO, Social Media Engagement

Digital Marketing SEO Social Media Marketing

Event Promotion in 2023: Boost Attendance & Engagement with Digital Marketing

Post author By SEO - Jives Media
Post date May 3, 2023

In the world of event promotion, ensuring high attendance and engagement is paramount.
Digital marketing offers an array of tools and techniques to amplify your event promotion efforts, reaching a wider audience, and generating excitement.

In this blog post, we’ll explore key digital marketing strategies to maximize your event attendance and engagement in 2023.

Social Media

Social media marketing offer excellent opportunities to reach and engage potential attendees. Implement these tactics:

Create a unique event hashtag: Encourage attendees to use the hashtag in their posts and join the conversation.
Utilize event-specific features: Create Facebook Events, Instagram countdown stickers, and LinkedIn Events to spread the word.
Share engaging content: Post event updates, behind-the-scenes looks, and teasers to generate excitement.

Email Marketing

Email campaigns can be highly effective in driving attendance and engagement. Follow these guidelines:

Craft compelling subject lines: Capture attention and encourage recipients to open your emails.
Personalize content: Address recipients by name and tailor content to their interests.
Use clear calls-to-action: Encourage recipients to register, share the event, or engage in other ways.

Search Engine Optimization (SEO)

Optimize your event website and content to rank higher with search engine optimization. Consider these tips:

Perform keyword research: Identify relevant keywords to include in your website copy, meta tags, and content.
Optimize website speed: Ensure fast-loading pages for an improved user experience.
Earn backlinks: Gain authoritative backlinks to boost your website’s credibility and search engine ranking.

Content Marketing

Create and share valuable content to attract potential attendees and boost engagement. Explore these options:

Blog posts: Share event news, speaker profiles, and relevant industry insights.
Videos: Create promotional videos, speaker interviews, and teasers to generate interest.
Infographics: Design visually appealing infographics to share key event information and statistics.

Paid Advertising

Use paid advertising services to reach a targeted audience and drive event registrations. Follow these tips:

Choose the right ad platform: Select from Google Ads, Facebook Ads, LinkedIn Ads, and others.
Target your audience: Use demographic, geographic, and interest-based targeting options.
Monitor performance: Measure the success of your campaigns and optimize your strategy.

Maximizing Event Attendance and Engagement

To ensure your event promotion efforts are successful, track your digital marketing performance and make data-driven decisions. Monitor key metrics such as website traffic, social media engagement, email open rates, and conversion rates. Adjust your strategy as needed to continually improve results.

Conclusion

Digital marketing is a powerful tool for event promotion, offering a range of strategies to boost attendance and engagement. By leveraging social media marketing, email marketing, SEO, content marketing, and paid advertising, you can reach a wider audience and create buzz around your event in 2023.

Ready to take your event promotion to new heights with digital marketing?
Let Jives Media be your trusted partner in driving increased attendance and engagement for your events.

Contact us today, and together, we’ll develop a winning digital marketing strategy that delivers tangible results and ensures your event’s success.

Tags Digital Marketing, Email marketing, Google Ads, Meta ads, Pay-per-click, SEO, Social Media Engagement

Digital Marketing SEO

Dominate Local Search: Ultimate Google My Business Guide for 2023

Post author By SEO - Jives Media
Post date April 17, 2023

In today’s competitive landscape, local businesses must utilize every tool available to stand out. Google My Business (GMB), now referred to as Google Business Profile, is a powerful platform that can help establish a strong online presence. In this guide, we’ll discuss the importance of GMB for local businesses in 2023 and provide a high-level overview of optimizing your Google Business Profile.

1. Why Google My Business Matters for Local Businesses

Boost local visibility
- Appear prominently on Google Maps and search results
Enhance credibility
- Showcase customer reviews and ratings to build trust
Engage with customers
- Share timely updates, enticing offers, and exciting events

2. Claiming and Setting Up Your Google Business Profile

Find or create your business listing
- Search for your business on Google Maps or create a new listing
Verify your business
- Confirm ownership through phone, mail, or email
Add essential information
- Provide your address, phone number, website, and operating hours

3. Optimizing Your Google Business Profile for Maximum Impact

Create a compelling description
- Highlight your unique selling points and values
Share visual content
- Upload high-quality photos and videos of your business
Choose relevant categories
- Help customers find you easily
Encourage customer engagement
- Request reviews and respond to them thoughtfully

4. Harnessing Google Business Profile Features for Business Growth

Create engaging posts
- Share updates, special offers, and upcoming events
Showcase your offerings
- Add products and services to your profile
Communicate with customers
- Use messaging to address inquiries and provide support
Analyze insights
- Track performance and adapt your strategy for better results

Conclusion

Google My Business is crucial for local businesses to increase online visibility and connect with potential customers. Optimizing your Google Business Profile and leveraging its features can be time-consuming and may require specialized expertise.

Partner with Jives Media Experience the benefits of a well-optimized Google Business Profile without the hassle.
Our dedicated team at Jives Media specializes in setting up and optimizing Google Business Profiles, ensuring your online presence is strong and effective. Save time and achieve your goals with our expertise.

Ready to elevate your local business in 2023? Contact us today and let our expertise pave the way to your success.

Tags Digital Marketing

Digital Marketing Real Estate Marketing SEO Web Design Agency

Real Estate Marketing – The Complete Guide

Post author By Jay Ives
Post date February 2, 2022

With the housing market in the United States continuing to heat up and more people looking to purchase a home than ever before, marketing your real estate business is essential to attracting clients and helping them buy and sell homes.

According to the National Association of Realtors, it is estimated that there are over 3 million real estate licensees in the United States, with 1.5 million active real estate agents.

Just by looking at the numbers, it’s clear that real estate is a cutthroat business, and only real estate agents who differentiate themselves and provide outstanding service can survive and thrive in the industry.

According to the latest research, nearly 90% of people who recently bought a home, used the services of a real estate agent or broker.

The question then becomes, how did they find and decide to hire their realtor?

What made them choose that realtor over others?

What can realtors and real estate agencies do to market themselves better and stand out from the millions of other real estate agents?

In this real estate marketing guide, we’ll show you how to differentiate your real estate business and get more leads and clients through digital marketing, branding, analytics, SEO, social media, and following online best practices.

Real Estate Marketing Practices

The most telling aspect of home buying is how people find and purchase homes.

According to the National Association of Realtors, nearly all buyers (more than 95%), used online tools in their search for a home.

So essentially, everyone.

Real estate marketing can be challenging because as a real estate agent or realtor, you are marketing both your services and the homes that you are helping clients to sell.

The best way to target your ideal demographic of buyers and sellers is with online real estate marketing. With Google’s local ads, you can even target people in the exact neighborhoods that you are selling homes.

Whether you reach people through ads on search engines like Google & Bing, by staying active on social media platforms such as Facebook, Instagram, and Twitter, or by using real estate specific websites to post home listings, every touchpoint is another potential client or lead.

Get Professional Marketing Help

While there are some useful tips online from real estate organizations and associations, having a digital marketing professional in your corner is the best way to enhance your online reach.

The problem that many real estate agencies have marketing themselves or their business is that most of the time they don’t know what they need to do or what they could be missing in their marketing strategy.

Real estate agents and agencies need to create a comprehensive digital marketing plan to coordinate advertising, brand, and promotional campaigns to accurately measure their impacts. It’s hard to know which aspects of your marketing are missing or even working, without real-world insights.

Jives Media has helped a variety of real estate agents and agencies create new websites, market themselves and current home listings, update their branding and logo, and invest in better design and website SEO.

A small investment in marketing goes a long way towards growing your business and gaining valuable insights as to how you can improve the way you target clients or help people buy and sell homes.

Through SEO, marketing, and digital efficiency, our team can ensure that you get more website traffic, leads, and sales. At Jives Media, we help you create a complete customer journey with a variety of online touchpoints.

Our team develops a complete real estate marketing plan for your business, whether you are a single agent looking to get started or a large real estate firm that wants to ramp up your marketing efforts.

Invest In SEO & Optimize Everything

The most important aspect of digital marketing is ensuring that clients can find you and hire you.

Search engine optimization (SEO) is the process of improving the quantity and quality of user traffic to your website from search engines like Google, Bing, and Yahoo.

Invest in SEO to ensure your business shows up at the top of search results and beats our other local realtors and real estate businesses.

An experienced SEO marketing agency can help optimize your website and web content to ensure you rank at the top of search results for real estate agents in your area.

Optimize your on-page content (the content listed on your website), and off-page content (the links and content on websites other than your own).

Utilize local SEO and marketing techniques to appeal to nearby clients. Turn to local options for marketing your business, the homes that clients have listed for sale, your real estate services, and everything you have to offer home buyers and sellers.

People want to sell their homes using local agents, down to the city name they live in. A great tip is to create location pages for local and neighboring cities to promote your business.

Update & Elevate Your Website

Many modern real estate websites have become synonymous with home searches (such as Redfin, Coldwell Banker, RE/MAX).

These large real estate brokers and agencies have focused on enhancing their brand recognition, resulting in success in increasing the number of website visits and the number of customers they receive.

Make sure your website is intuitive and easy to navigate.

Some common website features we recommend include an accessible top of page menu, working links throughout the site, and content that Google’s search algorithm can easily comb and use to rank your website higher in search results.

Create interesting and detailed home listings with relevant links to other websites where they are listed, along with accurate descriptions that contain keywords.

Professional website design and high quality, modern graphics can make a huge impact on the way potential clients view you and your real estate business.

Implement features that clients and home buyers are looking for on a website like advanced search features and quick contact forms or buttons.

Make Yourself & Home Listings Accessible

Buyers want to be able to search for their next realtor and available home listings online.

To help potential home buyers find the homes you are helping sell, list properties on your own website, along with any other real estate websites you use, and have an easy way to update listing images and information.

Take advantage of real estate industry websites such as Zillow, Trulia, Realtor, and others that let you list homes your clients are selling and to promote your business.

If the homes you are trying to sell aren’t listed on these sites, then you are missing a large group of potential buyers.

Fill out all information and details possible about available listings to ensure they show up when home searchers use site filters to find the perfect home.

Promote your own real estate business by creating an optimized website, updating your Google My Business listing, and creating profiles on social media and real estate industry platforms. The larger your online reach, the more people that notice and interact with your business.

Make your contact information easily available – both on your website and on Google.

Take Advantage of Real Estate Associations

In addition to marketing your own services, marketing home listings online can help boost sales and revenue.

Real estate associations and membership help enhance brand trust. Joining real estate associations can also help you gain access to valuable resources and enhance your brand image.

The more national and local real estate associations that you are a part of, the more legitimate people will find your business. Take advantage of the National Association of Realtors’ MLS & online listings.

The multiple listing service, or MLS, is “a facility that allows real estate professionals to learn about and share local property listings in support of the interests of clients and customers.”

The MLs can be a great resource, along with listing that you are a member of the National Associate of Realtors or adding logos of any other trusted real estate associations or organizations that you are a member of on your website.

Take Great Photos & Videos

It should go without saying but, when it comes to real estate, good pictures are king.

The quality of photos you take makes a huge difference in helping you stand out from the competition – especially in an online environment filled with thousands of other options just a click away.

Use high-quality, high-resolution images on your website, in ads, in social media posts, and excellent quality video when doing a walkthrough of a home or conducting a home tour.

Posting video tours to your website or YouTube channel can be a great way to show more homes and get people interested in taking in person tours or putting in offers on homes.

There are plenty of real estate agents that use video tours to appeal to a larger audience – especially in a large city or metro area like San Francisco, New York, or Chicago.

Videos can also act as added points of optimization for your brand and website since search engines collect data from multiple websites to decide how much they “trust” your business and how relevant you are within your industry. You may also want to hire a professional photographer or videographer to help you ensure the best quality media.

Utilize Social Media Profiles

Many people underestimate the usefulness of social media when it comes to promoting their business.

In addition to real estate websites and your own site, social media is a great way to share information about your business, get leads and referrals, and stay on top of industry trends.

Platforms like Facebook, Instagram, Twitter, and YouTube are great for promoting your business, but they are also a fantastic way to elevate your branding and connect with more people.

To really be successful on social media, you have to do more than post occasionally and show beautiful homes. Stay active on social media and give followers something to do, read, or comment on.

Post regularly and engage with followers – comment back, post relevant blogs or articles, share infographics, and keep followers up to date to get more to get people to engage with your page.

When you have permission from clients, post “success stories” of helping people buy and sell homes and include high quality, high resolutions images.

It’s easy to get creative with social media posts, but if you’re at a loss for ideas, our in-house creative team can help with content writing, graphic design, and social media post ideas to help you get started.

Take Advantage of Analytics

If you aren’t already using Google Analytics, you should be. Analytics help you spend the least amount of time and money to get the most leads and conversions.

Use insights and tips from Google Analytics, Facebook Business Suite (Formerly Facebook Analytics), and other ad platforms and websites to gain a better understanding of what you can do better to constantly improve.

Online analytics tools can be used to provide details about which homes you have listed are most popular with searchers and can also help you figure out which types of properties and home features are in high demand.

Analytics are a great resource for finding and reaching your target audience and demographic. Gain insight on how certain ads or posts perform and use A/B multivariate testing to ensure the best possible outcome for your ads with the people you want to reach.

A/B test ads and promoted posts, gain better understanding for the best times to post and the content that your audience responds best to, and learn which property types are most in-demand in the locations you serve.

Get In Touch

Contact Jives Media to create a personalized real estate marketing guide for your business. Our team of marketing professionals can walk you through a complete marketing strategy to hit your goals and expand your business online.

We work with you and talk through any issues you are having, along with coming up with the best ways to reach your goals. We’ve helped other real estate businesses create fresh, new websites, advertise to sell homes, get new clients, and create a complete marketing strategy.

We provide thoughtful ideas and powerful strategies to ensure your real estate business takes off and projects the right image to clients. By helping potential buyers and sellers find your website faster and with more accuracy, we can help you get more leads and sales.

If you’re looking for the next step and want to elevate your real estate business, get in touch with Jives Media. We’ll set up a meeting to go over your business, goals, accounts, and map everything out in a way that makes sense for you.

Tags Digital Marketing Agency, Real Estate Marketing, SEM, SEO

Digital Marketing SEO Social Media Marketing Web Design Agency

Tips For Increasing Your Social Media Engagement

Post author By Jay Ives
Post date December 15, 2021

When it comes to developing a positive brand image, reaching more people online, and staying relevant, there is no better tool than social media.

From big platforms like Facebook, Instagram, and Twitter to more business oriented social media like LinkedIn, there is a social media platform for almost everything and everyone.

Getting people interested in your business and willing to engage with it online is a great way to build up your reputation and increase your overall sales, leads, and influence.

If you’re struggling to build a social media following, not getting enough attention on social media, or just struggling to manage your social media, check out these tips for increasing social media engagement.

Get A Baseline

Increasing your social media engagement starts with knowing where you stand to gain and what your current baseline is for engagement.

Social media engagement is the measurement of how engaged your audience of followers is with your business on social media – typically by the number of comments, likes, and shares on your social media posts.

Some businesses may also include the number of followers they have as a total metric of success on social media, but the number of followers is not typically a good indicator of engagement. Many people may follow a page or business, but never interact with it online.

Once you have a baseline, set realistic goals for increasing social media engagement and establish a plan for reaching those goals. Set out to get a certain number of likes or shares, increased number of followers, or other metrics.

A good way to set goals is to look at similar businesses within your industry and look at how fast they have grown and the number of followers they have.

Use Analytics

Determine who you are trying to attract, what type of engagement you want to receive, and discover how to best reach your goal through social media analytics.

There are several integrated analytics tools to help you measure existing engagement to get a baseline and figure out areas for improvement.

Most social media platforms have their own analytics, especially for businesses that choose to advertise. Analytics can tell you so much about your brand’s followers, target demographic, and other insights to help you boost engagement.

You can also use free and paid external analytics platforms to help guide your social media strategy.

Determine Which Metrics Matter

Once you have collected data on your current level of engagement, you can use that information to create a plan of action and optimize your social media strategy.

You may find that you have placed too much emphasis on certain aspects of increasing social media engagement and not enough on others.

Consider the number and consistency of:

Post and page views
Likes
Shares
New followers
CTA clicks or landing page visits
Other actions (website visits, purchases, etc.)

Determine which engagement actions matter most to you and what those actions convey. A social media management agency or consultant can help you figure out what story your current engagement analytics tell.

Create A Social Media Strategy

The most important aspect of increasing social media engagement is to create a social media strategy.

A robust social media strategy should include your target audience, posting frequency and type, and establish a post “voice” to use. In order to create interesting content, take a look at what posts have worked well for your business in the past and what has made competitors successful on social media.

Create a strategy based on your findings and learn to avoid posts that receive minimal engagement and don’t help build up your brand and customer relationships. If you are new to social media, you can see what competitors have done well and how you might be able to improve upon it in your strategy.

Time Posts Right

When it comes to social media, timing is everything.

Figure out when most of your followers or audience are online and post during that timeframe to encourage the most engagement with your posts.

If you are in the U.S., post when most people are awake and online. If you have a global business, post when most of your audience is online, even if you have to post twice or more per day to reach different audiences.

Each social media platform has general guidance on posting, based on research that other businesses have done, so you can experiment to determine when most of your followers and audience are online and responsive.

There are tools that allow you to schedule social media posts, so you and your team don’t have to be online 24/7 to meet your goal of increasing social media engagement.

Lean Into Automation

While the creative content you post should showcase your brand identity and be authentic, it’s also important to take advantage of modern social media tools and automation for posting and collecting information.

There are plenty of automated tools and features on the top social media platforms to adjust your posts, ad budget, posting time, and many other aspects of how you interact and post on social media.

Schedule social media posts, collect demographic data and analytics, and automatically adjust your ad spend or budget based on social media engagement and performance.

Several social media platforms allow you to schedule posts, including Facebook, Instagram, and Twitter. There are also many external tools for collecting data and automating posts to fit your strategy for increasing social media engagement.

Maintain Authentic & Consistent Brand Voice

One of the most important aspects of increasing social media engagement is how your audience perceives and resonates with your brand. Increasing social media engagement depends on how well you find and use your brand voice.

While every business will require a different strategy to connect with their audience and promote engagement, it’s a good idea to use the same language as your key demographic of followers and customers.

A company selling sneakers to skateboarders is going to have a different voice on social media compared to a luxury skincare brand or a workwear brand selling coats. If your brand is fun and young, comment on news that affects your demographic. Create posts with pop culture in mind.

If your brand is established and has a reputation for quality and innovation, comment on industry news and developments that your key demographic would be interested in learning more about.

If you’re a tech brand with new products or solutions rolling out, talk about the technologies behind them and stay active on relevant industry pages to pique the interest of potential customers.

Keep Things Relevant

For most businesses, social media is a chance to connect with customers, engage with followers, and keep up to date with what is happening in the world and in people’s lives.

It’s not enough to just be on social media. A business needs to give attention just as good as they expect to receive attention. Staying at the forefront of your industry and in the feeds of your target demographic keeps your brand relevant and on-topic.

Increasing social media engagement means providing value to your business’ followers, customers, and social media fans.

A good rule of thumb is to stay aware of industry trends and modern events. There should be a balance between posting content and commenting on other news and events.

It’s smart to comment on large events within your industry or post about news that affects your business or customers. Join the conversation when something happens and ask your audience for their opinion or input.

Keep A Calendar

While increasing social media engagement might seem simple, keeping track of all your planned posts across various social media platforms can become a lot to handle.

Create a social media calendar to help you stay on top of your posting schedule, but don’t be afraid to mix things up or add more posts when ideas or relevant events pop up.

It’s a good idea to plan posts for important holidays in your country and the countries that most of your customers or followers celebrate.

Strategically plan announcements to coincide with busy or off seasons, and reward follows, shares, and more through giveaways or other insider privileges. You may even find that some posts do better than others based on the day of the week or social media platform on the calendar.

Post Regularly

When it comes to increasing social media engagement, the more consistently you post content, images, and videos, the more people will interact with your business.

Your posting schedule will depend on your industry and the kind of engagement you want to elicit, along with the resources you have for posting content.

A good baseline is a minimum of post once per week up to several times per day, per social media platform. If you don’t already have a social media presence, it’s best to start out slow and then ramp up.

It’s a good idea to do a weekly post that engages people, such as a weekly poll, video, podcast, blog, or anything else that gives people something to look forward to and to engage with, along with daily posts to stay in people’s feed so they see your business.

Add Value And Be Unique

Increasing social media engagement means thinking outside of the box and creating unique value to followers and potential customers.

Don’t be afraid to showcase what sets your business apart from others – such as awards, reviews, creative, niche services, products, or industry-leading ideas.

Create unique and valuable content to share, including blogs, industry tips, how-to guides, and anything else to walk customers through a product or service. Help customers make informed decisions or let them know about a benefit or perk that they might not get elsewhere.

Share content and stories about your business or brand that set you apart from competition and draw people in to learn more.

Use High-Quality Images

One thing that all the largest social media platforms have in common is that people are much more likely to engage with good quality images. Using high quality images, graphics, and videos is one of the top tips for increasing social media engagement.

Whenever possible, use attractive photos and videos of real products or services. Short videos that tell a story are also a great way to boost engagement.

While content posts are good for building interest and engagement, photos should be used frequently as well – especially in links to blog posts or for short daily or weekly posts.

Images can be client submitted or images you take of your service, product, or as part of your brand. You can also purchase high-quality stock images from individuals or websites, if you need some images to get started on social media.

Engage With Posters

When it comes to increasing social media engagement, the more you respond, the more you can expect your followers to respond, like, share, comment, and connect with your business online.

Engage with posters by liking and responding to comments, posting polls, and occasionally engaging with other brands. Set standards for replying–including the type of comments you will leave, what is okay to say, and which topics to avoid.

It’s also a good idea to set some standard for replying to negative comments or posters that have an issue and are reaching out over social media.

Advertise On Social Media

Increasing social media engagement isn’t limited to organic posts and content. Many businesses choose to advertise to get new leads and encourage more engagement on social media.

Social media ads can also help you promote your business and get more traction on social media platforms like Facebook, Instagram, Twitter, YouTube, LinkedIn, and Reddit.

Social media ads are a great way to promote brand awareness as well as showcase products and services you offer.

Be careful to include only ads that are relevant and add value – such as promotional offers or ads to differentiate your brand.

Get Expert Help from An Agency

Ultimately, increasing social media engagement is a marathon, not a sprint.

For a business that is new to social media or digital marketing, the best way forward is with the help of a professional.

Hire someone with the experience, knowledge, and resources to help you with increasing social media engagement and who will help you create a social media strategy.

Contact Jives Media to get started with a winning social media engagement strategy. Our social media marketing experts have the time and resources for increasing social media engagement with new and existing followers.

Tags Digital Marketing, SEM, SEO, Social Media Engagement

Digital Marketing SEO Web Design Agency

Best 5 Marketing and Advertising Agencies in San Francisco

Post author By Jay Ives
Post date July 22, 2021

When it comes to local, experienced marketing there are some agencies that do it better than others. Read up on the best five marketing and advertising agencies in San Francisco, CA.

Find the right fit for your marketing or advertising needs and learn which agencies do what in the San Francisco Bay Area.

From small businesses that need help getting started with a new website to existing marketers who want extra help for client PPC advertising, these agencies have what it takes to achieve your goals.

Don’t just take out word for it, learn more about San Francisco-based marketing agencies and how they differentiate themselves in such a competitive and complex industry.

1. Jives Media

With almost a decade of marketing agency experience, it is hard not to put ourselves on top of the list. However, we’re not the only ones who think Jives Media tops the list of the best five marketing and advertising agencies in San Francisco, CA–just ask our clients!

Since getting started in 2012, we have served a variety of clients located all over the world.

From small businesses just getting off the ground to established Fortune 500 companies and large brands, Jives Media has created customized marketing solutions for clients of all sizes and industries.

Jives Media is a versatile, dynamic, full-service marketing agency that applies transparency to everything we do.

Our clients are never left in the dark about their ad campaigns or websites–they receive regular updates and provide input so that they are happy with and have a hand in the results we achieve.

We provide our clients with complete marketing solutions that include:

Web Design
Google Ads Management
Search Engine Marketing (PPC & SEO)
Social Media Management
Content Marketing
Graphic Design & Logo

Each business and brand is unique and in different stages of growth–which means that what is right for one client may not be the best for another. Instead of a one-size-fits-all approach, we customize marketing services and efforts to our clients’ needs.

Relationships make or break marketing efforts. Customers need to trust a brand to buy products or services from it or take its advice.

Similarly, we know that we have to earn client trust and build a relationship to become a true extension of their team.

Our client testimonials speak volumes about the way that Jives Media operates.

Jives Media is one of the best five marketing and advertising agencies in San Francisco, CA. We help clients gain traction and build their brand, bring in more customers, and design sleek websites that are easy to navigate.

2. Gumas

Gumas is an award-winning, full-service San Francisco advertising agency and the country’s foremost authority on Challenger Brand Marketing. The marketing agency help clients take on industry “gorillas” to quickly generate the greatest results from marketing investments.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media, and everything in between.

The agency’s goal is to create a marketing strategy specifically designed to help build its clients’ unique Challenger Brands–essentially providing all the marketing support needed under one roof.

Gumas positions itself as an agency which exists to help Challenger Brands take on their industry gorillas, and win. Challenger Brands are organizations that find themselves up against better-resourced competitors, and simply can’t compete head-to-head with their industry gorillas.

Since being founded in 1984, Gumas has created hundreds of award-winning campaigns, ranging from strategy and branding to messaging and design; all aimed at helping clients grow their business.

Gumas provides clients with the resources needed to generate results from any size marketing budget and is one of the best five marketing and advertising agencies in San Francisco, CA.

This agency is a great option for businesses and brands that need to challenge competitors and come out on top.

3. Colibri Digital Marketing

Colibri Digital Marketing was founded in 2012 and is San Francisco’s first and only full-service, B Corp-certified digital marketing agency.

Based in the heart of San Francisco’s dynamic tech scene, Colibri Digital Marketing is a forward-thinking, woman-owned, and certified LGBTBE agency focused on the triple bottom line of people, planet, and profit.

As a B Corp-certified digital marketing agency, Colibri is committed to marketing that models and supports business for good – for clients, themselves, the planet, and for everyone.

According to Colibri, their aim is to ensure that everyone has access to digital marketing technologies, and by extension a wide array of technologies and skills that will facilitate expanded opportunities both personal and professional.

Colibri hopes that one day everyone has the means and the understanding to use marketing technologies for good.

Their services include digital marketing plans, analytics, branding, websites, SEO, advertising, social media management, content marketing, email marketing, and brand naming.

As one of the best five marketing and advertising agencies in San Francisco, CA ,Colibri is a great option for B Corps, not for profits, and any other business or brand that needs digital marketing help.

4. SF Marketing Group

SF Marketing Group provides white label PPC management for marketing agencies & franchises.

Their services include PPC ads and social media ads on platforms such as Google, Bing, Facebook, Instagram, LinkedIn, Yelp, Snapchat, and YouTube.

By becoming highly specialized in digital advertising, the company has differentiated themselves from traditional ad agencies. What sets SF Marketing Group apart is their specialty focus on white label PPC and the reporting they provide.

The company partners with TapClicks to provide industry-leading campaign tracking in an all-in-one dashboard. Additionally, the company is 100% focused on white-label PPC, allowing for a tailored approach to each client’s PPC needs.

SF Marketing Groups is San Francisco-based with no overseas outsourcing. Their team lives and works in the Bay Area and are certified professionals, so there are no automated bots or software managing client campaigns.

The employees are native English and Spanish speakers and guarantee no freelancers or sub-contracting on all the advertising work they perform.

SF Marketing Group is a family-owned, minority-owned, woman-owned digital advertising agency which prides itself on all in-house work.

With hundreds of successful campaigns, and a positive customer rating, SF Marketing Group is a great choice for locally based PPC advertising and ranks as one of the best five marketing and advertising agencies in San Francisco, CA.

5. SPRITZ

Spritz is a San Francisco based integrated marketing agency that seamlessly combines digital and traditional marketing with clever, powerful design.

Headquartered in San Francisco with satellite offices in Bangalore and Paris, Spritz is a global team of over 25 versatile professionals with unique expertise in strategy and marketing.

The agency identifies and implements current trends with personalized marketing strategies, and takes a dedicated, hands-on approach to each account.

Spritz develops websites and mobile applications according to its clients’ needs, customizing everything from clients’ brands to their software architecture.

Between e-commerce, display ads, and digital brochures, the agency serves as a one-stop shop to keep clients top of mind, and top of search results. Spritz make the list for the best five marketing and advertising agencies in San Francisco, CA.

With marketing know-how, in-house design, development, and search teams, Sprintz is a great option for businesses who need to stand out among a crowd in an increasingly visual world.

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