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Digital Marketing Real Estate Marketing SEO Web Design Agency

Real Estate Marketing – The Complete Guide

With the housing market in the United States continuing to heat up and more people looking to purchase a home than ever before, marketing your real estate business is essential to attracting clients and helping them buy and sell homes.

According to the National Association of Realtors, it is estimated that there are over 3 million real estate licensees in the United States, with 1.5 million active real estate agents.

Just by looking at the numbers, it’s clear that real estate is a cutthroat business, and only real estate agents who differentiate themselves and provide outstanding service can survive and thrive in the industry.

According to the latest research, nearly 90% of people who recently bought a home, used the services of a real estate agent or broker.

The question then becomes, how did they find and decide to hire their realtor?

What made them choose that realtor over others?

What can realtors and real estate agencies do to market themselves better and stand out from the millions of other real estate agents?

In this real estate marketing guide, we’ll show you how to differentiate your real estate business and get more leads and clients through digital marketing, branding, analytics, SEO, social media, and following online best practices.

Real Estate Marketing Practices

Real Estate Marketing Practices

The most telling aspect of home buying is how people find and purchase homes.

According to the National Association of Realtors, nearly all buyers (more than 95%), used online tools in their search for a home.

So essentially, everyone.

Real estate marketing can be challenging because as a real estate agent or realtor, you are marketing both your services and the homes that you are helping clients to sell.

The best way to target your ideal demographic of buyers and sellers is with online real estate marketing. With Google’s local ads, you can even target people in the exact neighborhoods that you are selling homes.

Whether you reach people through ads on search engines like Google & Bing, by staying active on social media platforms such as Facebook, Instagram, and Twitter, or by using real estate specific websites to post home listings, every touchpoint is another potential client or lead.

Get Professional Marketing Help

Get Professional Marketing Help

While there are some useful tips online from real estate organizations and associations, having a digital marketing professional in your corner is the best way to enhance your online reach.

The problem that many real estate agencies have marketing themselves or their business is that most of the time they don’t know what they need to do or what they could be missing in their marketing strategy.

Real estate agents and agencies need to create a comprehensive digital marketing plan to coordinate advertising, brand, and promotional campaigns to accurately measure their impacts. It’s hard to know which aspects of your marketing are missing or even working, without real-world insights.

Jives Media has helped a variety of real estate agents and agencies create new websites, market themselves and current home listings, update their branding and logo, and invest in better design and website SEO.

A small investment in marketing goes a long way towards growing your business and gaining valuable insights as to how you can improve the way you target clients or help people buy and sell homes.

Through SEO, marketing, and digital efficiency, our team can ensure that you get more website traffic, leads, and sales. At Jives Media, we help you create a complete customer journey with a variety of online touchpoints.

Our team develops a complete real estate marketing plan for your business, whether you are a single agent looking to get started or a large real estate firm that wants to ramp up your marketing efforts.

Invest In SEO & Optimize Everything

Invest In SEO & Optimize Everything

The most important aspect of digital marketing is ensuring that clients can find you and hire you.

Search engine optimization (SEO) is the process of improving the quantity and quality of user traffic to your website from search engines like Google, Bing, and Yahoo.

Invest in SEO to ensure your business shows up at the top of search results and beats our other local realtors and real estate businesses.

An experienced SEO marketing agency can help optimize your website and web content to ensure you rank at the top of search results for real estate agents in your area.

Optimize your on-page content (the content listed on your website), and off-page content (the links and content on websites other than your own).

Utilize local SEO and marketing techniques to appeal to nearby clients. Turn to local options for marketing your business, the homes that clients have listed for sale, your real estate services, and everything you have to offer home buyers and sellers.

People want to sell their homes using local agents, down to the city name they live in. A great tip is to create location pages for local and neighboring cities to promote your business.

Update & Elevate Your Website

Update & Elevate Your Website

Many modern real estate websites have become synonymous with home searches (such as Redfin, Coldwell Banker, RE/MAX).

These large real estate brokers and agencies have focused on enhancing their brand recognition, resulting in success in increasing the number of website visits and the number of customers they receive.

Make sure your website is intuitive and easy to navigate.

Some common website features we recommend include an accessible top of page menu, working links throughout the site, and content that Google’s search algorithm can easily comb and use to rank your website higher in search results.

Create interesting and detailed home listings with relevant links to other websites where they are listed, along with accurate descriptions that contain keywords.

Professional website design and high quality, modern graphics can make a huge impact on the way potential clients view you and your real estate business.

Implement features that clients and home buyers are looking for on a website like advanced search features and quick contact forms or buttons.

Make Yourself & Home Listings Accessible

Make Yourself & Home Listings Accessible

Buyers want to be able to search for their next realtor and available home listings online.

To help potential home buyers find the homes you are helping sell, list properties on your own website, along with any other real estate websites you use, and have an easy way to update listing images and information.

Take advantage of real estate industry websites such as Zillow, Trulia, Realtor, and others that let you list homes your clients are selling and to promote your business.

If the homes you are trying to sell aren’t listed on these sites, then you are missing a large group of potential buyers.

Fill out all information and details possible about available listings to ensure they show up when home searchers use site filters to find the perfect home.

Promote your own real estate business by creating an optimized website, updating your Google My Business listing, and creating profiles on social media and real estate industry platforms. The larger your online reach, the more people that notice and interact with your business.

Make your contact information easily available – both on your website and on Google.

Take Advantage of Real Estate Associations

Take Advantage of Real Estate Associations

In addition to marketing your own services, marketing home listings online can help boost sales and revenue.

Real estate associations and membership help enhance brand trust. Joining real estate associations can also help you gain access to valuable resources and enhance your brand image.

The more national and local real estate associations that you are a part of, the more legitimate people will find your business. Take advantage of the National Association of Realtors’ MLS & online listings.

The multiple listing service, or MLS, is “a facility that allows real estate professionals to learn about and share local property listings in support of the interests of clients and customers.”

The MLs can be a great resource, along with listing that you are a member of the National Associate of Realtors or adding logos of any other trusted real estate associations or organizations that you are a member of on your website.

Take Great Photos & Videos

Take Great Photos & Videos

It should go without saying but, when it comes to real estate, good pictures are king.

The quality of photos you take makes a huge difference in helping you stand out from the competition – especially in an online environment filled with thousands of other options just a click away.

Use high-quality, high-resolution images on your website, in ads, in social media posts, and excellent quality video when doing a walkthrough of a home or conducting a home tour.

Posting video tours to your website or YouTube channel can be a great way to show more homes and get people interested in taking in person tours or putting in offers on homes.

There are plenty of real estate agents that use video tours to appeal to a larger audience – especially in a large city or metro area like San Francisco, New York, or Chicago.

Videos can also act as added points of optimization for your brand and website since search engines collect data from multiple websites to decide how much they “trust” your business and how relevant you are within your industry. You may also want to hire a professional photographer or videographer to help you ensure the best quality media.

Utilize Social Media Profiles

Utilize Social Media Profiles

Many people underestimate the usefulness of social media when it comes to promoting their business.

In addition to real estate websites and your own site, social media is a great way to share information about your business, get leads and referrals, and stay on top of industry trends.

Platforms like Facebook, Instagram, Twitter, and YouTube are great for promoting your business, but they are also a fantastic way to elevate your branding and connect with more people.

To really be successful on social media, you have to do more than post occasionally and show beautiful homes. Stay active on social media and give followers something to do, read, or comment on.

Post regularly and engage with followers – comment back, post relevant blogs or articles, share infographics, and keep followers up to date to get more to get people to engage with your page.

When you have permission from clients, post “success stories” of helping people buy and sell homes and include high quality, high resolutions images.

It’s easy to get creative with social media posts, but if you’re at a loss for ideas, our in-house creative team can help with content writing, graphic design, and social media post ideas to help you get started.

Take Advantage of Analytics

Take Advantage of Analytics

If you aren’t already using Google Analytics, you should be. Analytics help you spend the least amount of time and money to get the most leads and conversions.

Use insights and tips from Google Analytics, Facebook Business Suite (Formerly Facebook Analytics), and other ad platforms and websites to gain a better understanding of what you can do better to constantly improve.

Online analytics tools can be used to provide details about which homes you have listed are most popular with searchers and can also help you figure out which types of properties and home features are in high demand.

Analytics are a great resource for finding and reaching your target audience and demographic. Gain insight on how certain ads or posts perform and use A/B multivariate testing to ensure the best possible outcome for your ads with the people you want to reach.

A/B test ads and promoted posts, gain better understanding for the best times to post and the content that your audience responds best to, and learn which property types are most in-demand in the locations you serve.

Get In Touch

Contact Jives Media to create a personalized real estate marketing guide for your business. Our team of marketing professionals can walk you through a complete marketing strategy to hit your goals and expand your business online.

We work with you and talk through any issues you are having, along with coming up with the best ways to reach your goals. We’ve helped other real estate businesses create fresh, new websites, advertise to sell homes, get new clients, and create a complete marketing strategy.

We provide thoughtful ideas and powerful strategies to ensure your real estate business takes off and projects the right image to clients. By helping potential buyers and sellers find your website faster and with more accuracy, we can help you get more leads and sales.

If you’re looking for the next step and want to elevate your real estate business, get in touch with Jives Media. We’ll set up a meeting to go over your business, goals, accounts, and map everything out in a way that makes sense for you.

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Digital Marketing SEO Social Media Marketing Web Design Agency

Tips For Increasing Your Social Media Engagement

When it comes to developing a positive brand image, reaching more people online, and staying relevant, there is no better tool than social media.

From big platforms like Facebook, Instagram, and Twitter to more business oriented social media like LinkedIn, there is a social media platform for almost everything and everyone.

Getting people interested in your business and willing to engage with it online is a great way to build up your reputation and increase your overall sales, leads, and influence.

If you’re struggling to build a social media following, not getting enough attention on social media, or just struggling to manage your social media, check out these tips for increasing social media engagement.

Get A Baseline

Get A Baseline

Increasing your social media engagement starts with knowing where you stand to gain and what your current baseline is for engagement.

Social media engagement is the measurement of how engaged your audience of followers is with your business on social media – typically by the number of comments, likes, and shares on your social media posts.

Some businesses may also include the number of followers they have as a total metric of success on social media, but the number of followers is not typically a good indicator of engagement. Many people may follow a page or business, but never interact with it online.

Once you have a baseline, set realistic goals for increasing social media engagement and establish a plan for reaching those goals. Set out to get a certain number of likes or shares, increased number of followers, or other metrics.

A good way to set goals is to look at similar businesses within your industry and look at how fast they have grown and the number of followers they have.

Use Analytics

Use Analytics

Determine who you are trying to attract, what type of engagement you want to receive, and discover how to best reach your goal through social media analytics.

There are several integrated analytics tools to help you measure existing engagement to get a baseline and figure out areas for improvement.

Most social media platforms have their own analytics, especially for businesses that choose to advertise. Analytics can tell you so much about your brand’s followers, target demographic, and other insights to help you boost engagement.

You can also use free and paid external analytics platforms to help guide your social media strategy.

Determine Which Metrics Matter

Determine Which Metrics Matter

Once you have collected data on your current level of engagement, you can use that information to create a plan of action and optimize your social media strategy.

You may find that you have placed too much emphasis on certain aspects of increasing social media engagement and not enough on others.

Consider the number and consistency of:

  • Post and page views
  • Likes
  • Shares
  • New followers
  • CTA clicks or landing page visits
  • Other actions (website visits, purchases, etc.)

Determine which engagement actions matter most to you and what those actions convey. A social media management agency or consultant can help you figure out what story your current engagement analytics tell.

Create A Social Media Strategy

Create A Social Media Strategy

The most important aspect of increasing social media engagement is to create a social media strategy.

A robust social media strategy should include your target audience, posting frequency and type, and establish a post “voice” to use. In order to create interesting content, take a look at what posts have worked well for your business in the past and what has made competitors successful on social media.

Create a strategy based on your findings and learn to avoid posts that receive minimal engagement and don’t help build up your brand and customer relationships. If you are new to social media, you can see what competitors have done well and how you might be able to improve upon it in your strategy.

Time Posts Right

Time Posts Right

When it comes to social media, timing is everything.

Figure out when most of your followers or audience are online and post during that timeframe to encourage the most engagement with your posts.

If you are in the U.S., post when most people are awake and online. If you have a global business, post when most of your audience is online, even if you have to post twice or more per day to reach different audiences.

Each social media platform has general guidance on posting, based on research that other businesses have done, so you can experiment to determine when most of your followers and audience are online and responsive.

There are tools that allow you to schedule social media posts, so you and your team don’t have to be online 24/7 to meet your goal of increasing social media engagement.

Lean Into Automation

Lean Into Automation

While the creative content you post should showcase your brand identity and be authentic, it’s also important to take advantage of modern social media tools and automation for posting and collecting information.

There are plenty of automated tools and features on the top social media platforms to adjust your posts, ad budget, posting time, and many other aspects of how you interact and post on social media.

Schedule social media posts, collect demographic data and analytics, and automatically adjust your ad spend or budget based on social media engagement and performance.

Several social media platforms allow you to schedule posts, including Facebook, Instagram, and Twitter. There are also many external tools for collecting data and automating posts to fit your strategy for increasing social media engagement.

Maintain Authentic & Consistent Brand Voice

Maintain Authentic & Consistent Brand Voice

One of the most important aspects of increasing social media engagement is how your audience perceives and resonates with your brand. Increasing social media engagement depends on how well you find and use your brand voice.

While every business will require a different strategy to connect with their audience and promote engagement, it’s a good idea to use the same language as your key demographic of followers and customers.

A company selling sneakers to skateboarders is going to have a different voice on social media compared to a luxury skincare brand or a workwear brand selling coats. If your brand is fun and young, comment on news that affects your demographic. Create posts with pop culture in mind.

If your brand is established and has a reputation for quality and innovation, comment on industry news and developments that your key demographic would be interested in learning more about.

If you’re a tech brand with new products or solutions rolling out, talk about the technologies behind them and stay active on relevant industry pages to pique the interest of potential customers.

Keep Things Relevant

Keep Things Relevant

For most businesses, social media is a chance to connect with customers, engage with followers, and keep up to date with what is happening in the world and in people’s lives.

It’s not enough to just be on social media. A business needs to give attention just as good as they expect to receive attention. Staying at the forefront of your industry and in the feeds of your target demographic keeps your brand relevant and on-topic.

Increasing social media engagement means providing value to your business’ followers, customers, and social media fans.

A good rule of thumb is to stay aware of industry trends and modern events. There should be a balance between posting content and commenting on other news and events.

It’s smart to comment on large events within your industry or post about news that affects your business or customers. Join the conversation when something happens and ask your audience for their opinion or input.

Keep A Calendar

Keep A Calendar

While increasing social media engagement might seem simple, keeping track of all your planned posts across various social media platforms can become a lot to handle.

Create a social media calendar to help you stay on top of your posting schedule, but don’t be afraid to mix things up or add more posts when ideas or relevant events pop up.

It’s a good idea to plan posts for important holidays in your country and the countries that most of your customers or followers celebrate.

Strategically plan announcements to coincide with busy or off seasons, and reward follows, shares, and more through giveaways or other insider privileges. You may even find that some posts do better than others based on the day of the week or social media platform on the calendar.

Post Regularly

Post Regularly

When it comes to increasing social media engagement, the more consistently you post content, images, and videos, the more people will interact with your business.

Your posting schedule will depend on your industry and the kind of engagement you want to elicit, along with the resources you have for posting content.

A good baseline is a minimum of post once per week up to several times per day, per social media platform. If you don’t already have a social media presence, it’s best to start out slow and then ramp up.

It’s a good idea to do a weekly post that engages people, such as a weekly poll, video, podcast, blog, or anything else that gives people something to look forward to and to engage with, along with daily posts to stay in people’s feed so they see your business.

Add Value And Be Unique

Add Value And Be Unique

Increasing social media engagement means thinking outside of the box and creating unique value to followers and potential customers.

Don’t be afraid to showcase what sets your business apart from others – such as awards, reviews, creative, niche services, products, or industry-leading ideas.

Create unique and valuable content to share, including blogs, industry tips, how-to guides, and anything else to walk customers through a product or service. Help customers make informed decisions or let them know about a benefit or perk that they might not get elsewhere.

Share content and stories about your business or brand that set you apart from competition and draw people in to learn more.

Use High Quality Images

Use High-Quality Images

One thing that all the largest social media platforms have in common is that people are much more likely to engage with good quality images. Using high quality images, graphics, and videos is one of the top tips for increasing social media engagement.

Whenever possible, use attractive photos and videos of real products or services. Short videos that tell a story are also a great way to boost engagement.

While content posts are good for building interest and engagement, photos should be used frequently as well – especially in links to blog posts or for short daily or weekly posts.

Images can be client submitted or images you take of your service, product, or as part of your brand. You can also purchase high-quality stock images from individuals or websites, if you need some images to get started on social media.

Engage With Posters

Engage With Posters

When it comes to increasing social media engagement, the more you respond, the more you can expect your followers to respond, like, share, comment, and connect with your business online.

Engage with posters by liking and responding to comments, posting polls, and occasionally engaging with other brands. Set standards for replying–including the type of comments you will leave, what is okay to say, and which topics to avoid.

It’s also a good idea to set some standard for replying to negative comments or posters that have an issue and are reaching out over social media.

Advertise On Social Media

Advertise On Social Media

Increasing social media engagement isn’t limited to organic posts and content. Many businesses choose to advertise to get new leads and encourage more engagement on social media.

Social media ads can also help you promote your business and get more traction on social media platforms like Facebook, Instagram, Twitter, YouTube, LinkedIn, and Reddit.

Social media ads are a great way to promote brand awareness as well as showcase products and services you offer.

Be careful to include only ads that are relevant and add value – such as promotional offers or ads to differentiate your brand.

Get Expert Help from An Agency

Get Expert Help from An Agency

Ultimately, increasing social media engagement is a marathon, not a sprint.

For a business that is new to social media or digital marketing, the best way forward is with the help of a professional.

Hire someone with the experience, knowledge, and resources to help you with increasing social media engagement and who will help you create a social media strategy.

Contact Jives Media to get started with a winning social media engagement strategy. Our social media marketing experts have the time and resources for increasing social media engagement with new and existing followers.

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Digital Marketing Marketing For Doctors

Marketing For Doctors – How to Get New Patients through Digital Marketing & Advertising

Marketing for doctors is a great way to let potential patients know about the services you provide, along with any unique aspects of your medical practice–such as video appointments, special treatments, or your positive reputation with patients.

Digital marketing can elevate your medical practice’s online presence to establish a strong brand image and help patients find you faster. Reach more patients by creating a responsive website and running targeted ads through Google or social media platforms.

Modern marketing practices require optimization and customization in order to achieve the best results. Read about marketing for doctors and how to get new patients through digital marketing and advertising.

Treat Marketing Like an Investment

Treat Marketing Like an Investment

One of the largest mistakes that people make is treating marketing efforts like they are an expense, and not the investment they should be for your medical practice.

Marketing for doctors to get new patients includes a variety of actions to promote your medical practice, such as a responsive website, advertising, social media, content and video marketing, branding, and more.

While it might seem like a lot, slowly investing in these marketing activities can help your website rank higher in search results, increase new patient appointments, and improve your overall brand image–not to mention providing a better patient experience.

Backlink To Your Site

Backlink To Your Site

One of the best ways to get new patients through digital marketing and advertising is to add backlinks to your website. Adding website backlinks also builds credibility with both searchers and search algorithms. One simple way to achieve reliable backlinks is to add your medical practice to industry listings and directories.

When marketing for doctors, take advantage of industry related websites that have listings of local physicians, specialist physician pages, and register or list your clinic or practice. A good SEO specialist can help you find relevant websites related to your industry for backlinking and creating accounts.

Include all relevant details, especially your location, areas of medical practice, and the forms of insurance you accept. Many people will look for doctors online and filter by which fields best fit their condition or accepted insurance provider.

Target The Right Patients

Target The Right Patients

If you’re looking for marketing for doctors and how to get new patients through digital marketing and advertising, it’s important to target the right patients–otherwise your ad spend will be wasted.

Work with a marketing agency to determine your potential patient demographics, such as age, condition, and location, and then create an ad campaign to target these individuals.

Targeting the right group of people will ensure that your advertising dollars go further, and you have a better chance of success. Specific campaign filters and demographic parameters are especially important if you work in a more niche medical field.

Another way to ensure you are getting new patients for your practice is to tailor your website to ensure that the right people are finding you. Google, Facebook, Bing, and other ad platforms allow you to target your ads at certain demographic groups and to internet searchers in various locations around the world.

Make Interaction Easy

Make Interaction Easy

In order to get new patients through digital marketing and advertising, it’s important to make the customer journey as simple and pain-free as possible. Responsive website design, easy call and appointment links or buttons, information visible on the website in the banner and top menu.

Get help from a website designer to ensure your website has a responsive, intuitive design and displays all the relevant information for your medical practice.

Patients should be able to view the information they are seeking, easily make an appointment, or perform any other actions on the website without frustration or confusion. If you plan to offer video sessions, online appointments, or online login and patient information, a clear website with easy navigation is a must-have.

In addition to your website, marketing for doctors can improve your in-person interactions as well. A clearly designed website offers many benefits, from stating your office address and providing quick links for directions or for phone calls to letting patients know exactly what to expect when they arrive for an appointment.

Keep Mobile In Mind

Keep Mobile In Mind

Discover the benefits of mobile marketing for doctors and how to get new patients through digital marketing and advertising. With more smartphones on the market than ever before, mobile marketing is necessary for almost every business.

The latest search trends show that more than half of all online searches come from mobile devices, which means that mobile-first should be a top priority when developing a website or creating new content.

Optimize your website, ads, and social media posts for mobile. One of the simplest ways to optimize for mobile users is to use shorter paragraph lengths and choose images and links that appear well on mobile devices.

Additionally, many advertisers (such as Google and Facebook), offer convenient ways to view your mobile ads and adjust them as necessary to ensure the best results.

Update NAP Online

Update NAP Online

One of the most important aspects of marketing for doctors and how to get new patients through digital marketing and advertising is to ensure all your business information is up to date and correct.

Use the same phone number, address, website listing, business hours, and practice and insurance information across all websites and online listings for consistency.

The most used name, address, and phone (NAP) is the one found on your website, Google My Business listing, and social media profile(s). Mobile searchers will often call directly from the phone number listed on your website or Google My Business.

A cohesive NAP for all websites and directories also ensures that search engine algorithms recognize your medical practice or clinic as the same entity across all searches and results.

Use SEO For Better Ranking

Use SEO For Better Ranking

Search Engine Optimization (SEO) is a long-term way to boost your website’s organic search engine ranking and ensure that you are appearing to potential customers. SEO is necessary for any business that wants to rank on the first page of search results and beat out their competition.

While things like a well-designed website, positive patient reviews, and advertising can elevate your practice, it won’t matter if potential patients can’t find your business in Google.

When individuals search for a medical doctor or specialist to treat their conditions, they tend to click the first few links they see. Your website should rank on the first page to achieve the best results.

According to search engine research, almost 30% of people click the first result they see in Google, and less than 1% of Google searchers click on results from the second page. When looking for marketing for doctors, make sure that SEO is a part of your overall activities to get new patients.

Focus On Keywords

Focus On Keywords

Clearly define what your medical office or practice does and the key terms that you should use on your website, in your ads, for social media posts, and as topics for any blogs or videos you create.

Google estimates that for every $1 in ad spend, businesses receive $8 in profit for that investment in advertising– a ROI of 800% with Google Ads.

When launching an advertising campaign, whether on Google, Facebook, or some other platform, it’s important to research and bid on the right keywords for your medical practice or clinic.

A SEO-focused marketing agency can help you get new patients through digital marketing and advertising that uses relevant industry keywords that align with marketing for doctors.

In ads, each keyword will have a certain bid amount required to get to the top of the page for that search term. Ensuring that you have an appropriate advertising budget and are targeting the correct keywords for your industry will help you get more leads and rank higher in search results.

Encourage Reviews

Encourage Reviews

An aspect of marketing for doctors that many people don’t consider is the importance of reviews and social credibility. One of the best ways to get new patients through digital marketing and advertising is to encourage and showcase patient testimonials.

People do research before they make decisions, especially when it comes to their health or the health of their loved ones. Whether you send an email reminder, provide an incentive, or just send a link to post, find some way to promote more reviews from your patients.

Some businesses will offer discounts or gift cards, but it’s up to you to determine the best incentive for patients to leave an honest review. In addition to facilitating new patient reviews, it’s important to respond to all reviews–both positive and negative.

A simple thank you for the positive review will go a long way in showing that you care about your patients’ experiences and opinions. Likewise, have a set policy for responding to negative reviews in a respectful and thoughtful way.

Post New Content

Post New Content

Marketing for doctors is an excellent way to get new patients through digital marketing and advertising, but it isn’t complete without regular content updates.

Whether you have a regular blog post, social media updates, a Google My Business post, LinkedIn updates, some combination of content, posting regularly is a great way to increase your reach to attract more potential patients.

Posting new content to your online channels also helps build your credibility. The more relevant topics that you provide information about, the more people associate your medical office or clinic with trustworthy or relevant information.

Get On Social Media

Get On Social Media

Many medical practices make the mistake of thinking that social media isn’t worth their time. Marketing for doctors should include a curated social media presence to expand your reach and show patients that you are approachable and available online.

Whether you just have one social media page or have a variety of pages such as Facebook, Twitter, Instagram, LinkedIn, and more, it’s important to put together a business page that reflects your services and the professional image that you would like to convey.

Even something as small as showing a photo from a new office renovation or a group photo from the office holiday party can make your social media pages feel warmer and more inviting.

Create Helpful Videos

Create Helpful Videos

Beyond ease of watching, videos provide patients with a convenient way to learn about you and your medical practice. From short intro videos on your website to detailed medical videos, there are plenty of options for video marketing for doctors.

Marketing for doctors should include a video strategy, whether you invest in complete video content creation, production, and advertising, or create simple videos detailing an office tour or patient services.

Marketing for doctors isn’t typically associated with the excitement or flashiness of other kinds of marketing, but that doesn’t mean that it has to be boring. Many marketing agencies will provide video marketing services on websites like YouTube, Facebook, and Vimeo and can help you research and create video content.

Get Started

Get Started

Discover how to get new patients through digital marketing and advertising with help from a marketing agency experienced in marketing for doctors.

With in-house search engine marketing (SEM), social media ads, search engine optimization (SEO), and web design services, Jives Media can help your medical practice or office grow with new patients. Contact our team today, to get started with marketing for doctors.

Categories
Digital Marketing Law Firm Marketing

Marketing For Lawyers – How to Get New Clients with Digital Marketing

Clients in most service industries do research before committing to hiring someone, even more so with legal service that could seriously impact their life, work, or relationships. People want to ensure they hire the right attorney for the job and are paying the right price for the services they require.

Individuals looking for an attorney to represent them usually read other client reviews, visit the attorney or law office’s website, and try to get an idea of what hiring the attorney will be like – all before getting a legal consultation.

In order to make sure your law office or legal practice stands out from local competitors, it is important to invest in a digital marketing strategy that works for your business.

Learn about marketing for lawyers and how to get new clients with digital marketing.

Marketing For Lawyers - How to Get New Clients with Digital Marketing

Make A Marketing Plan

One of the most important parts of digital marketing for lawyers is creating a marketing plan to establish your goals and how you will achieve them.

Invest in both Search Engine Marketing like Pay Per Click (PPC) ads and in long term sustained growth methods such as Search Engine Optimization (SEO).

Create a cohesive marketing plan that covers all your bases-paid ads, organic growth, backlinks to your website, consistent NAP (Name, Address, and Phone Number) in all directories, social media profiles and advertising, get listed on industry specific websites and directories-paid and free.

Create A Responsive Website

Create A Responsive Website

Make sure your website is up to date with all practice areas listed-especially any areas that you are looking to get more business for. Marketing for lawyers often depends on the target demographic of clients and the ability to rank highest for the practice areas or legal services that you offer.

Within your website, create separate website pages and separate marketing landing pages for each legal practice area you offer. A marketing firm or expert can help you figure out how to get new clients with digital marketing based on a better website design.

It is a good idea to provide clients with examples of the types of cases you represent or the services you offer; however, avoid offering any legal advice and add disclaimers to your website.

Optimize For Mobile

Optimize For Mobile

With more than 60% of searches coming from mobile, a mobile optimized website and ads are more important now than ever. A website should be designed with both mobile and desktop browsers in mind for a responsive search and navigation experience across all devices.

Optimized content should flow easily between desktop and mobile devices to provide the user with an outstanding experience. A mobile optimized website will lead potential clients in the right direction and result in more conversions and legal consultations.

Some of the key features of mobile responsive design are larger buttons, smaller images, auto-fill forms, auto-detection location settings, using structured data, intuitive side, or top menu bars, and adding videos.

Manage Social Media

Manage Social Media

Have a Google My Business, Facebook, and LinkedIn account for your legal practice, in addition to a website. While not everyone has or uses all these platforms, it is a good variety of social media to cover all your bases and allows people to gain trust in your “brand.”

You may also want to run Facebook ads in addition to Google and Bing ads. Social media is also a common way for people to find your business and provide a recommendation of your services to others.

Maintaining active social media accounts and running ads is one of the best ways to get new clients with digital marketing. Facebook, LinkedIn, and other social media platforms are also a great way to share any blog posts or website updates with followers or interested parties.

Use Consistent NAP

Use Consistent NAP

Ensure that you have the same NAP (name, address, and phone) for all online websites and accounts so that potential clients have no trouble reaching your business and scheduling an appointment or consultation.

The most used NAP will be the one listed on your website, primary social media, and Google My Business listing. Mobile searchers will often call directly from the phone number listed online. A cohesive NAP for each website and directory also ensures that search engine algorithms recognize your law firm as the same entity across all searches and results.

You may have separate phone numbers for your primary office, making appointments, or your personal number for client interactions; however, it is important for your business to maintain one phone number across all online accounts- both for clients and search engine algorithms.

Set The Right Expectation

Set The Right Expectation

Another factor that people consider when looking for a lawyer is price for services. It is important not to undervalue your services but also to provide some sort of price awareness for potential clients. Offering guidance of prices ahead of time will prevent you and potential clients from wasting any time.

Something as simple as the content on your website or the design of an online legal ad can set an expectation of the cost of your legal services. There are also websites that act as legal directories that allow you to set certain price indicators.

Since every legal situation is unique, you can also provide price and legal services guidance in the initial consultation you offer to potential clients.

Respond To Reviews

Respond To Reviews

Ensure you are encouraging satisfied clients to post reviews on Google, Yelp, and online legal directories. Potential clients will absolutely read your reviews, so it is paramount that you receive and respond to all reviews that clients post online–even the bad ones.

Respond graciously to negative reviews and offer to right any perceived wrongs. This outreach message shows that you care about customers and want to ensure the best experience and outcomes for them.

The more positive client reviews that you have, the more potential customers will trust your law firm and seek out your services. It is especially important to respond to any negative reviews graciously and with an intention of resolving whatever issue the client raises in their comment or review.

Make A Marketing Plan

Keep Content Fresh

Stay up to date with content – from blogging about new laws in your state or practice area to reminding clients of legal topics that pop up seasonally or around holidays. An SEO expert can help you discover what law related searches or keywords to target in your blog posts.

Fresh content helps prioritize your website in search results and provides more places for clients to find your legal practice and appreciate your expertise. If you are wondering how to get new clients with digital marketing, prioritize content to stay relevant in search results.

You can write blogs and social media posts yourself or you can hire someone else to take care of your content marketing. Regardless of who creates the content for your blogs or social media, it is important to post regularly and maintain a solid online presence.

Location Matters

Location Matters

People tend to search for lawyers based on their function and location, so local search campaigns and targeted campaigns typically yield the best results for increasing client leads and conversions.

A marketing agency can help you create local ad campaigns and target specific clients, such as individuals within a certain demographic group or those at a certain income level. You can target nearby cities with individual campaigns and create multiple ad groups for each type of legal service that you provide.

Location pages are important because of the way people inherently search. Someone might search for “Lawyer in San Francisco,” but be fine with driving an extra 20 minutes for a reputable law firm. It is a good idea to create location pages for you law firm that target nearby cities by name–especially if you practice law in more than once city or state.

Use Local Service Ads

Use Local Service Ads

Another great option for lawyers is local service ads (LSAs). Google has recently rolled out these types of ads for select industries to great success. Google has beta tested LSAs in other industries, like home improvement, for many months; but only recently did it open Local Service Ads for lawyers nationwide.

Local service ads are a form of lead-generation that connect prospective clients directly to you through call, text, or your firm’s intake software.

Local Service Ads differ from Pay Per Click ads, because they do not link to your website. Instead, the Local Service Ad connects the searcher to the law firm’s customized Google profile so they can make an appointment, place a call, or send a message.

Run Ads for Practice Areas

Run Ads for Practice Areas

Run specific ad campaigns to draw in clients looking for a specific practice area (personal injury law, child custody, divorce, or family law, employment law, etc. It is a good idea to have a campaign for each practice area or target location, along with a generic campaign for attorney or lawyer services.

You can allocate more of your advertising budget to one service area or adjust your ad focus based on the number of leads you receive for each active campaign. A marketing agency can work with you to create a tailored ad campaign to achieve your goals.

When it comes to advertising, Google is king. Google ads allows you to create multiple ad campaigns for each practice area and track every aspect of their performance. A marketing firm can help you establish how to get new clients with digital marketing in the practice area(s) that you want to promote the most.

Building a Home on St. Pete Beach

Rank Higher in Searches

Focus on SEO for organic growth in long term search engine ranking for your location, practice area, and any other keywords that matter to your business.

Increasing search engine ranking can be done by publishing blogs on topics related to your practice area or changes in laws in your location, along with tailoring content on your website with the right keywords.

Another great way to increase your search engine rank and organic growth is to implement backlinks to your website. Links from other, trusted websites or mentions in industry related lists can help build trust in your law firm–both in search engine algorithms and potential customers.

Ready to get started?

Contact Jives Media to schedule a call to discuss your marketing needs, along with the best strategy to tackle them.

Categories
Digital Marketing SEO Web Design Agency

Best 5 Marketing and Advertising Agencies in San Francisco

When it comes to local, experienced marketing there are some agencies that do it better than others. Read up on the best five marketing and advertising agencies in San Francisco, CA.

Find the right fit for your marketing or advertising needs and learn which agencies do what in the San Francisco Bay Area.

From small businesses that need help getting started with a new website to existing marketers who want extra help for client PPC advertising, these agencies have what it takes to achieve your goals.

Don’t just take out word for it, learn more about San Francisco-based marketing agencies and how they differentiate themselves in such a competitive and complex industry.

Jives Media

1. Jives Media

With almost a decade of marketing agency experience, it is hard not to put ourselves on top of the list. However, we’re not the only ones who think Jives Media tops the list of the best five marketing and advertising agencies in San Francisco, CA–just ask our clients!

Since getting started in 2012, we have served a variety of clients located all over the world.

From small businesses just getting off the ground to established Fortune 500 companies and large brands, Jives Media has created customized marketing solutions for clients of all sizes and industries.

Jives Media is a versatile, dynamic, full-service marketing agency that applies transparency to everything we do.

Our clients are never left in the dark about their ad campaigns or websites–they receive regular updates and provide input so that they are happy with and have a hand in the results we achieve.

We provide our clients with complete marketing solutions that include:

  • Web Design
  • Google Ads Management
  • Search Engine Marketing (PPC & SEO)
  • Social Media Management
  • Content Marketing
  • Graphic Design & Logo

Each business and brand is unique and in different stages of growth–which means that what is right for one client may not be the best for another. Instead of a one-size-fits-all approach, we customize marketing services and efforts to our clients’ needs.

Relationships make or break marketing efforts. Customers need to trust a brand to buy products or services from it or take its advice.

Similarly, we know that we have to earn client trust and build a relationship to become a true extension of their team.

Our client testimonials speak volumes about the way that Jives Media operates.

Jives Media is one of the best five marketing and advertising agencies in San Francisco, CA. We help clients gain traction and build their brand, bring in more customers, and design sleek websites that are easy to navigate.

Gumas

2. Gumas

Gumas is an award-winning, full-service San Francisco advertising agency and the country’s foremost authority on Challenger Brand Marketing. The marketing agency help clients take on industry “gorillas” to quickly generate the greatest results from marketing investments.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media, and everything in between.

The agency’s goal is to create a marketing strategy specifically designed to help build its clients’ unique Challenger Brands–essentially providing all the marketing support needed under one roof.

Gumas positions itself as an agency which exists to help Challenger Brands take on their industry gorillas, and win. Challenger Brands are organizations that find themselves up against better-resourced competitors, and simply can’t compete head-to-head with their industry gorillas.

Since being founded in 1984, Gumas has created hundreds of award-winning campaigns, ranging from strategy and branding to messaging and design; all aimed at helping clients grow their business.

Gumas provides clients with the resources needed to generate results from any size marketing budget and is one of the best five marketing and advertising agencies in San Francisco, CA.

This agency is a great option for businesses and brands that need to challenge competitors and come out on top.

Colibri Digital Marketing

3. Colibri Digital Marketing

Colibri Digital Marketing was founded in 2012 and is San Francisco’s first and only full-service, B Corp-certified digital marketing agency.

Based in the heart of San Francisco’s dynamic tech scene, Colibri Digital Marketing is a forward-thinking, woman-owned, and certified LGBTBE agency focused on the triple bottom line of people, planet, and profit.

As a B Corp-certified digital marketing agency, Colibri is committed to marketing that models and supports business for good – for clients, themselves, the planet, and for everyone.

According to Colibri, their aim is to ensure that everyone has access to digital marketing technologies, and by extension a wide array of technologies and skills that will facilitate expanded opportunities both personal and professional.

Colibri hopes that one day everyone has the means and the understanding to use marketing technologies for good.

Their services include digital marketing plans, analytics, branding, websites, SEO, advertising, social media management, content marketing, email marketing, and brand naming.

As one of the best five marketing and advertising agencies in San Francisco, CA ,Colibri is a great option for B Corps, not for profits, and any other business or brand that needs digital marketing help.

SF Marketing Group

4. SF Marketing Group

SF Marketing Group provides white label PPC management for marketing agencies & franchises.

Their services include PPC ads and social media ads on platforms such as Google, Bing, Facebook, Instagram, LinkedIn, Yelp, Snapchat, and YouTube.

By becoming highly specialized in digital advertising, the company has differentiated themselves from traditional ad agencies. What sets SF Marketing Group apart is their specialty focus on white label PPC and the reporting they provide.

The company partners with TapClicks to provide industry-leading campaign tracking in an all-in-one dashboard. Additionally, the company is 100% focused on white-label PPC, allowing for a tailored approach to each client’s PPC needs.

SF Marketing Groups is San Francisco-based with no overseas outsourcing. Their team lives and works in the Bay Area and are certified professionals, so there are no automated bots or software managing client campaigns.

The employees are native English and Spanish speakers and guarantee no freelancers or sub-contracting on all the advertising work they perform.

SF Marketing Group is a family-owned, minority-owned, woman-owned digital advertising agency which prides itself on all in-house work.

With hundreds of successful campaigns, and a positive customer rating, SF Marketing Group is a great choice for locally based PPC advertising and ranks as one of the best five marketing and advertising agencies in San Francisco, CA.

SPRITZ

5. SPRITZ

Spritz is a San Francisco based integrated marketing agency that seamlessly combines digital and traditional marketing with clever, powerful design.

Headquartered in San Francisco with satellite offices in Bangalore and Paris, Spritz is a global team of over 25 versatile professionals with unique expertise in strategy and marketing.

The agency identifies and implements current trends with personalized marketing strategies, and takes a dedicated, hands-on approach to each account.

Spritz develops websites and mobile applications according to its clients’ needs, customizing everything from clients’ brands to their software architecture.

Between e-commerce, display ads, and digital brochures, the agency serves as a one-stop shop to keep clients top of mind, and top of search results. Spritz make the list for the best five marketing and advertising agencies in San Francisco, CA.

With marketing know-how, in-house design, development, and search teams, Sprintz is a great option for businesses who need to stand out among a crowd in an increasingly visual world.

Categories
Cannabis Marketing Agency Digital Marketing

Best Cannabis Marketing Agency In California

With Cannabis legalization gaining more ground in the United States, legal dispensaries and shops are cropping up all over the place.

U.S. states that have legalized recreational cannabis use provide some of the fastest-growing opportunities for legal cannabis consumption profits, but that also means that there are plenty of businesses struggling to keep up with an evolving industry.Clutch

Cannabis marketing and promotion regulations have not progressed at the same speed as cannabis production and consumption, leaving many dispensaries and businesses with no way to let customers know about their products.

Many U.S. states have strict restrictions on marketing cannabis, while others don’t have up to date laws in place for the marketing of legal cannabis.

Google Reviews

Since getting started, Jives Media has served a variety of clients in the legal cannabis industry.

Our knowledge of marketing regulations for the legal cannabis industry has helped our clients promote their businesses, market new products, avoid conflict and penalties, and established us as the best cannabis marketing agency in the area.

Best Cannabis Marketing Agency

Difficulty Marketing Cannabis

Because the U.S. has several states that have legalized recreational cannabis use, and many others that still fall under a federal ban on cannabis production and consumption, cannabis marketing can be tricky.

Many new B2B and B2C companies are breaking into the cannabis industry and require help marketing their products.

With big marketing platforms like Google Ads and Bing Ags prohibiting cannabis marketing, these businesses find themselves at a loss at how to reach potential customers and spread the word.

Even states that allow recreational cannabis use have restrictions on how dispensaries and brands can advertise their products.

Hiring the best cannabis marketing agency can offer solutions to marketing hurdles and offer guidance for those new to cannabis marketing regulations.

Difficulty Marketing Cannabis

Our Approach to Cannabis Marketing

Each business and brand are unique and in different stages of growth–which means that what is right for one client may not be the best for another.

One of the things that makes Jives Media the best cannabis marketing agency is our omni-channel marketing strategy and one-on-one marketing strategy sessions.

Instead of a one-size-fits-all approach, we customize cannabis marketing services and efforts to meet our clients’ needs.

From running ads on available platforms to carefully curated content and images, we help you achieve your goals and abide by online regulations for cannabis.

Whether you need a cost-effective way to run ads online or want greater brand recognition and interaction with customers, we find a tailored solution that works.

Many brands fail to utilize local marketing and targeting capabilities, making them miss out on some of the best business and sales opportunities.

Google Ads For Cannabis

Google Ads For Cannabis

Google is notorious for limiting cannabis related ads and topics, but it is also the largest and most popular ad platform on the planet.

In fact, Google has around 90% of the search industry market share in the world.

To get around restrictions on cannabis ads and messaging, we carefully curate topics, images, and content to meet Google Ad guidelines and help you attract more potential customers.

Google is fine with marketing products and websites, as long as the ads you run don’t contain explicit mentions of cannabis, weed, or marijuana.

Lots of times Google’s ad restrictions can be overcome by advertising a product but leaving out its effects or by not showing cannabis flower or leaves.

It’s a fine line, but our years of experience and knowledge as a Google Partner helps us provide just the right ad content to help your brand stand out from others that can’t make the cut.

Cannabis SEO

Cannabis SEO

One of the best ways to promote your cannabis dispensary or brand is to optimize your website to show up better in search results.

Search Engine Optimization (SEO) is the process of tailoring website content, backlinks, and keywords to help your website pop up at the top of search results when people search related terms.

For example: Someone in San Francisco, CA opens a Google browser and types “high THC weed gummies near me” in the search bar.

Our SEO efforts ensure that they see your cannabis dispensary or business and the edible gummies that you offer, in addition to any product ads that we might run for those high THC gummies.

SEO is a long game, but it’s a process that every business should be doing to help themselves grow.

Utilizing Social Media

Utilizing Social Media

Educate followers instead of pushing them to buy or to make a decision.

Let them know about new product releases, changes in cannabis legalization or decriminalization, and provide educational content or blogs for them to gain greater understanding of cannabis.

You can post about giveaways, ongoings deals or promotions, new product releases, and other brand-building content.

A few good social media platforms to stay active on include:

  • Instagram
  • Facebook
  • Twitter

One caveat to these social media platforms is that they strictly prohibit certain aspects of cannabis marketing and posting, so content will need to be tailored to meet their rules.

While it’s great to have a LinkedIn profile for your business and post industry-related content, other platforms are better for directly communicating with customers and promoting brand information.

Marketing Guidelines for Social Media

Marketing Guidelines for Social Media

Navigating the latest cannabis regulations can be a challenge, especially when it comes to what you can and can’t do online.

As a rough guideline, follow these tips when posting:

Don’t show cannabis consumption–whether it’s smoking, vaping, eating edibles, or any other form of consumption.

Avoid banned keywords and hashtags. Do your research on which “regulated substances” terms are banned on Facebook, Instagram, and Twitter.

Run ads carefully and avoid mentioning and effects or outcomes (this strain will cure anxiety, this edible is great for pain management, etc.).

When In Doubt About Posting

When In Doubt About Posting

A good rule of thumb is to check out other pages within the industry. If they post something that stays up for several weeks or months, it’s probably OK to post similar content.

Err on the side of caution when posting on the big platforms and running ads.

It’s better to add more content later than to have to cut ads you want to run or have posts removed by a platform’s moderators.

When in doubt, get help from the best cannabis marketing agency and industry experts to guide your social media posting strategy.

Cannabis Platforms

Cannabis Platforms

There are a variety of new and popular cannabis social and industry platforms online.

While Facebook and Instagram have content restrictions that prevent many cannabis brands from posting a full range of content, there are several other platforms that are specifically geared towards cannabis users, entrepreneurs, investors, and more.

Here are a few popular cannabis platforms:

  • Leafwire
  • WeedMaps
  • MJ Link
  • MJ Link
  • WeedLife
  • Weed Circles
  • GrassCity Forums
  • Bud Hubz
  • Weedable
  • Duby
  • MassRoots
  • Hempdex
Categories
Digital Marketing

10 Ways Digital Marketing Can Help You Grow Your Business

10 Ways Digital Marketing Can Help You Grow Your Business

Digital marketing is the most effective way for any business, large or small, to successfully promote their products and services. While some may believe digital marketing is simply online ads, it comprises a slew of behind-the-scenes efforts that are systematically tailored to reach new customers and establish a brand’s reputation online.

All the various aspects of digital marketing come together to help searchers find your business and recognize your brand the next time they encounter it.

There are many different aspects of digital marketing, including website creation or updates to an out-of-date website, lead generation or promotional ads, and social media marketing and management.

Digital marketing also includes search engine optimization (SEO), content creation and marketing, connecting with customers online, and more.

As an experienced digital marketing company in San Francisco, CA, we understand that promoting your business online requires effort and expertise. We’ve developed tried and true digital strategies to help businesses grow and establish a strong customer base.

Read these 10 ways digital marketing can help you grow your business.

Reach A Larger Audience

1.Reach A Larger Audience

One of the most appealing aspects of using digital marketing to help your business grow is that digital marketing can help you reach a much larger online audience than what would be possible through traditional advertising.

Many small businesses or local franchises rely on advertising from their storefront, handing out flyers, or sticking up signs, and other methods of garnering customer attention. These methods can be successful for driving in traffic within a small radius but are not very effective ways to reach a large audience or establish a business reputation.

Digital marketing allows your business to reach hundreds to thousands of people and send them a targeted message or offer.

Market More Effectively

2. Market More Effectively

Search engine marketing (SEM) is what most people are referring to when they talk about digital marketing. This type of marketing includes the advertisements that most people see at the top of search results in Google, Bing, and other search engines. Search engine marketing is just one of the ways that digital marketing can help you grow your business.

There are many different types of ads, such as static display ads, banner ads, interactive ads, and animated ads, among others that are tailored to social media websites and platforms (such as Google Ads or Bing Ads).

Ad campaigns are used to drive in more leads, target people with specific interests, and remind those who have already visited your website or showed interest in your brand. It’s possible to tailor an ad campaign to attract multiple types of customers or to advertise for special promotions, holidays, and more.

Online ads allow you to bypass some of the competition associated with ranking for search results, since your ad is at the top of the page. Different ad types allow you to spread your money based on results as well, so you are marketing based on results and not speculation.

Spend Less for Leads

3. Spend Less for Leads

Digital marketing is cost effective compared to traditional advertising and marketing methods, and levels the playing field a bit since it provides small and medium business with the same chance to attract customers as big business.

Of course, the more money you have available to spend on ads, the more attention you can attract. SEO (Search Engine Optimization), good website design, and other aspects of marketing that are implemented by an affordable agency can help you gain more of the market for your industry.

You can designate a set amount to search engine ads, social media ads, promote a specific product or service online, or even pay for certain ads only when they garner attention, such as pay-per-click ads (PPC) where you only pay when someone interacts with your ad.

Tailor Your Message

4. Tailor Your Message

Determine what sorts of messages and graphics are working and which are not with A/B split testing for websites and landing pages. By showing two variants of the same web page, it’s possible to determine which variant drives more conversions and ultimately yields better results.

One of the best ways digital marketing can help you grow your business is that, unlike traditional marketing, you can tailor ads based on real time feedback and analytics to get the best results possible.

For example, you might think that a BOGO offer is a great way to bring in new customers or boost traffic, while potential customers may be more attracted to a different type of offer or discount, such as a 15% off deal or set dollar discount on products or services.

A/B split testing allows you to test website designs, landing page layouts, ad campaign content, and even social media ads, to determine what is the most effective message to spark action. Get real-time feedback instead of relying on subject groups or surveys to determine what people think of your marketing.

Bring in More Local Business

5. Bring in More Local Business

Digital marketing can be a true game-changer for a small business looking to attract more local customers. One of the easiest ways to increase local traffic is by implementing local service ads (if your business qualifies).

Another way to focus on garnering more local attention is to utilize map searches (such as Google Maps, Apple Maps, Waze, etc.) to get more foot traffic to your storefront or appear in local searches for your business industry.

Use Google My Business to allow customers to leave reviews, ask and answer questions, show off photos, and more. Well thought-out digital marketing can help you save money, gain notoriety in the community, and yield more leads than traditional marketing efforts.

Gain New Followers

6. Gain New Followers

Social Media Marketing is an effective way to get more social media followers, advertise products or services to various social media platforms and groups of people based on interest.

A digital marketing agency can help set the business up on various social media platforms, such as Facebook, Instagram, Google My Business, YouTube, LinkedIn, Instagram, or other industry related websites.

They can also ensure that you post appropriate content and images on each platform, whether that means photos on Instagram, a message and photo on Facebook, relevant industry information on LinkedIn, or a great video on YouTube.

Another one of the ways digital marketing can help you grow your business is that it utilizes social media, ads, followers, and social media features to help grow your brand.

Run ads on social media platforms or produce content for your brand to post and gain more followers. When people follow and interact with your brand, it helps you gain public trust and notoriety–even if they don’t immediately make a purchase or make contact.

Rank Higher in Searches

7. Rank Higher in Searches

Search engine optimization (SEO) is an aspect of digital marketing that optimizes a website to ensure it ranks higher in relevant search results.

Utilize SEO to prepare your business website for mobile searches, map searches, and specific search engines. Google is the most popular search engine by far, with about 93% of worldwide web searchers using it to find what they are looking for.

Since most searchers (about 90%) don’t venture past the first pages of search results, if your business isn’t in the first page of results, it isn’t going to be noticed.

A good digital marketing agency can help you tailor website content, page details, and optimize other aspects of your website to yield the best results possible and ensure searchers can find your website.

If your business isn’t currently on the first page of Google for terms related to your business or industry, SEO can help you rank higher for selected terms or keywords, so potential customers are made aware of your business.

Stay Relevant

8. Stay Relevant

Digital marketing helps keep your business relevant, especially via content marketing.

Google and many other search engines prioritize fresh content over older pages (new blogs, fresh site pages, websites, etc.). Likewise, customers search for businesses that are active online and that reach out to them.

Content marketing is a great way to build your brand, draw in readers, stay at the forefront of your industry, and keep customers interested in what you have to say or offer.

Producing fresh content helps establish brand credibility and industry knowledge and experience. Many digital marketing agencies with content marketing resources can help update your website or social media with fresh content, so you have a consistent posting schedule.

A few ways to stay relevant include updating blogs, posts on social media, Google My Business (GMB) posts, industry articles, press releases, email newsletters, and client promotional materials.

Get Noticed

9. Get Noticed

One of the most difficult aspects of starting a business, or taking a business online is the lack of brand recognition. Customers can’t buy your products or hire your services if they aren’t aware of your business in the first place.

Digital Marketing can help your business gain brand recognition online through ads, social media, SEO that allows you to show up higher in results, and more. When many businesses get a new website, they may get new clients, but not reach nearly as many people as if they run an ad campaign online.

Likewise, many new businesses can launch a campaign, but if they have few social media followers, reviews, or customer interactions, they may be less successful than they had hoped.

The customer journey isn’t as simple as seeing a product or service and immediately buying (although it can be). Many people notice a brand, hear more about it, do some research, ask family and friends for opinions, read reviews, go to a website, browse online, or set up an informational meeting all before spending any money.

While not every customer will go through all these steps, there are many touchpoints that someone might have with a brand before they make the decision to purchase a product or service. The more a customer notices and responds positively to your business, the more likely they are to spend money and engage with your brand.

Manage Customer Interactions

10. Manage Customer Interactions

Digital marketing allows you to manage customer interactions, from how a customer accesses and uses your website, to how they make appointments, schedule meetings, or purchase products.

Manage customer interactions by responding to positive and negative customer reviews on Google My Business, Yelp, Amazon, TripAdvisor, Facebook, and any other industry related review sites.

Add a chatbot or navigation guide on your website to facilitate ease of use and ensure that customers can find what they are searching for or get answers to their questions.

Beyond keeping customers happy, digital marketing tools allow you to manage your brand reputation and understand your customers better, so you can implement their feedback into your business or operations.

Enhancing the customer journey is one of the top ways digital marketing can help you grow your business, since it can be hard to effectively manage all in-person interactions.

Contact Jives Media

Contact Jives Media

Jives Media is a web design agency in San Francisco, California consisting of award-winning web designers, growth hackers, and MBA brand strategists. In 2012, we decided to bring our unique superpowers together to form one lethal web development and digital marketing team.

We help organizations from early-stage startups to Fortune 500 corporations meet their digital marketing goals while serving a wide range of industries. Our experience in responsive web design and development, digital marketing, and analytics allows us to serve as a triple threat for our clients. Contact us online today for a digital marketing consultation.