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Digital Marketing Marketing For Doctors

Marketing For Doctors – How to Get New Patients through Digital Marketing & Advertising

Marketing for doctors is a great way to let potential patients know about the services you provide, along with any unique aspects of your medical practice–such as video appointments, special treatments, or your positive reputation with patients.

Digital marketing can elevate your medical practice’s online presence to establish a strong brand image and help patients find you faster. Reach more patients by creating a responsive website and running targeted ads through Google or social media platforms.

Modern marketing practices require optimization and customization in order to achieve the best results. Read about marketing for doctors and how to get new patients through digital marketing and advertising.

Treat Marketing Like an Investment

Treat Marketing Like an Investment

One of the largest mistakes that people make is treating marketing efforts like they are an expense, and not the investment they should be for your medical practice.

Marketing for doctors to get new patients includes a variety of actions to promote your medical practice, such as a responsive website, advertising, social media, content and video marketing, branding, and more.

While it might seem like a lot, slowly investing in these marketing activities can help your website rank higher in search results, increase new patient appointments, and improve your overall brand image–not to mention providing a better patient experience.

Backlink To Your Site

Backlink To Your Site

One of the best ways to get new patients through digital marketing and advertising is to add backlinks to your website. Adding website backlinks also builds credibility with both searchers and search algorithms. One simple way to achieve reliable backlinks is to add your medical practice to industry listings and directories.

When marketing for doctors, take advantage of industry related websites that have listings of local physicians, specialist physician pages, and register or list your clinic or practice. A good SEO specialist can help you find relevant websites related to your industry for backlinking and creating accounts.

Include all relevant details, especially your location, areas of medical practice, and the forms of insurance you accept. Many people will look for doctors online and filter by which fields best fit their condition or accepted insurance provider.

Target The Right Patients

Target The Right Patients

If you’re looking for marketing for doctors and how to get new patients through digital marketing and advertising, it’s important to target the right patients–otherwise your ad spend will be wasted.

Work with a marketing agency to determine your potential patient demographics, such as age, condition, and location, and then create an ad campaign to target these individuals.

Targeting the right group of people will ensure that your advertising dollars go further, and you have a better chance of success. Specific campaign filters and demographic parameters are especially important if you work in a more niche medical field.

Another way to ensure you are getting new patients for your practice is to tailor your website to ensure that the right people are finding you. Google, Facebook, Bing, and other ad platforms allow you to target your ads at certain demographic groups and to internet searchers in various locations around the world.

Make Interaction Easy

Make Interaction Easy

In order to get new patients through digital marketing and advertising, it’s important to make the customer journey as simple and pain-free as possible. Responsive website design, easy call and appointment links or buttons, information visible on the website in the banner and top menu.

Get help from a website designer to ensure your website has a responsive, intuitive design and displays all the relevant information for your medical practice.

Patients should be able to view the information they are seeking, easily make an appointment, or perform any other actions on the website without frustration or confusion. If you plan to offer video sessions, online appointments, or online login and patient information, a clear website with easy navigation is a must-have.

In addition to your website, marketing for doctors can improve your in-person interactions as well. A clearly designed website offers many benefits, from stating your office address and providing quick links for directions or for phone calls to letting patients know exactly what to expect when they arrive for an appointment.

Keep Mobile In Mind

Keep Mobile In Mind

Discover the benefits of mobile marketing for doctors and how to get new patients through digital marketing and advertising. With more smartphones on the market than ever before, mobile marketing is necessary for almost every business.

The latest search trends show that more than half of all online searches come from mobile devices, which means that mobile-first should be a top priority when developing a website or creating new content.

Optimize your website, ads, and social media posts for mobile. One of the simplest ways to optimize for mobile users is to use shorter paragraph lengths and choose images and links that appear well on mobile devices.

Additionally, many advertisers (such as Google and Facebook), offer convenient ways to view your mobile ads and adjust them as necessary to ensure the best results.

Update NAP Online

Update NAP Online

One of the most important aspects of marketing for doctors and how to get new patients through digital marketing and advertising is to ensure all your business information is up to date and correct.

Use the same phone number, address, website listing, business hours, and practice and insurance information across all websites and online listings for consistency.

The most used name, address, and phone (NAP) is the one found on your website, Google My Business listing, and social media profile(s). Mobile searchers will often call directly from the phone number listed on your website or Google My Business.

A cohesive NAP for all websites and directories also ensures that search engine algorithms recognize your medical practice or clinic as the same entity across all searches and results.

Use SEO For Better Ranking

Use SEO For Better Ranking

Search Engine Optimization (SEO) is a long-term way to boost your website’s organic search engine ranking and ensure that you are appearing to potential customers. SEO is necessary for any business that wants to rank on the first page of search results and beat out their competition.

While things like a well-designed website, positive patient reviews, and advertising can elevate your practice, it won’t matter if potential patients can’t find your business in Google.

When individuals search for a medical doctor or specialist to treat their conditions, they tend to click the first few links they see. Your website should rank on the first page to achieve the best results.

According to search engine research, almost 30% of people click the first result they see in Google, and less than 1% of Google searchers click on results from the second page. When looking for marketing for doctors, make sure that SEO is a part of your overall activities to get new patients.

Focus On Keywords

Focus On Keywords

Clearly define what your medical office or practice does and the key terms that you should use on your website, in your ads, for social media posts, and as topics for any blogs or videos you create.

Google estimates that for every $1 in ad spend, businesses receive $8 in profit for that investment in advertising– a ROI of 800% with Google Ads.

When launching an advertising campaign, whether on Google, Facebook, or some other platform, it’s important to research and bid on the right keywords for your medical practice or clinic.

A SEO-focused marketing agency can help you get new patients through digital marketing and advertising that uses relevant industry keywords that align with marketing for doctors.

In ads, each keyword will have a certain bid amount required to get to the top of the page for that search term. Ensuring that you have an appropriate advertising budget and are targeting the correct keywords for your industry will help you get more leads and rank higher in search results.

Encourage Reviews

Encourage Reviews

An aspect of marketing for doctors that many people don’t consider is the importance of reviews and social credibility. One of the best ways to get new patients through digital marketing and advertising is to encourage and showcase patient testimonials.

People do research before they make decisions, especially when it comes to their health or the health of their loved ones. Whether you send an email reminder, provide an incentive, or just send a link to post, find some way to promote more reviews from your patients.

Some businesses will offer discounts or gift cards, but it’s up to you to determine the best incentive for patients to leave an honest review. In addition to facilitating new patient reviews, it’s important to respond to all reviews–both positive and negative.

A simple thank you for the positive review will go a long way in showing that you care about your patients’ experiences and opinions. Likewise, have a set policy for responding to negative reviews in a respectful and thoughtful way.

Post New Content

Post New Content

Marketing for doctors is an excellent way to get new patients through digital marketing and advertising, but it isn’t complete without regular content updates.

Whether you have a regular blog post, social media updates, a Google My Business post, LinkedIn updates, some combination of content, posting regularly is a great way to increase your reach to attract more potential patients.

Posting new content to your online channels also helps build your credibility. The more relevant topics that you provide information about, the more people associate your medical office or clinic with trustworthy or relevant information.

Get On Social Media

Get On Social Media

Many medical practices make the mistake of thinking that social media isn’t worth their time. Marketing for doctors should include a curated social media presence to expand your reach and show patients that you are approachable and available online.

Whether you just have one social media page or have a variety of pages such as Facebook, Twitter, Instagram, LinkedIn, and more, it’s important to put together a business page that reflects your services and the professional image that you would like to convey.

Even something as small as showing a photo from a new office renovation or a group photo from the office holiday party can make your social media pages feel warmer and more inviting.

Create Helpful Videos

Create Helpful Videos

Beyond ease of watching, videos provide patients with a convenient way to learn about you and your medical practice. From short intro videos on your website to detailed medical videos, there are plenty of options for video marketing for doctors.

Marketing for doctors should include a video strategy, whether you invest in complete video content creation, production, and advertising, or create simple videos detailing an office tour or patient services.

Marketing for doctors isn’t typically associated with the excitement or flashiness of other kinds of marketing, but that doesn’t mean that it has to be boring. Many marketing agencies will provide video marketing services on websites like YouTube, Facebook, and Vimeo and can help you research and create video content.

Get Started

Get Started

Discover how to get new patients through digital marketing and advertising with help from a marketing agency experienced in marketing for doctors.

With in-house search engine marketing (SEM), social media ads, search engine optimization (SEO), and web design services, Jives Media can help your medical practice or office grow with new patients. Contact our team today, to get started with marketing for doctors.

Categories
Digital Marketing Law Firm Marketing

Marketing For Lawyers – How to Get New Clients with Digital Marketing

Clients in most service industries do research before committing to hiring someone, even more so with legal service that could seriously impact their life, work, or relationships. People want to ensure they hire the right attorney for the job and are paying the right price for the services they require.

Individuals looking for an attorney to represent them usually read other client reviews, visit the attorney or law office’s website, and try to get an idea of what hiring the attorney will be like – all before getting a legal consultation.

In order to make sure your law office or legal practice stands out from local competitors, it is important to invest in a digital marketing strategy that works for your business.

Learn about marketing for lawyers and how to get new clients with digital marketing.

Marketing For Lawyers - How to Get New Clients with Digital Marketing

Make A Marketing Plan

One of the most important parts of digital marketing for lawyers is creating a marketing plan to establish your goals and how you will achieve them.

Invest in both Search Engine Marketing like Pay Per Click (PPC) ads and in long term sustained growth methods such as Search Engine Optimization (SEO).

Create a cohesive marketing plan that covers all your bases-paid ads, organic growth, backlinks to your website, consistent NAP (Name, Address, and Phone Number) in all directories, social media profiles and advertising, get listed on industry specific websites and directories-paid and free.

Create A Responsive Website

Create A Responsive Website

Make sure your website is up to date with all practice areas listed-especially any areas that you are looking to get more business for. Marketing for lawyers often depends on the target demographic of clients and the ability to rank highest for the practice areas or legal services that you offer.

Within your website, create separate website pages and separate marketing landing pages for each legal practice area you offer. A marketing firm or expert can help you figure out how to get new clients with digital marketing based on a better website design.

It is a good idea to provide clients with examples of the types of cases you represent or the services you offer; however, avoid offering any legal advice and add disclaimers to your website.

Optimize For Mobile

Optimize For Mobile

With more than 60% of searches coming from mobile, a mobile optimized website and ads are more important now than ever. A website should be designed with both mobile and desktop browsers in mind for a responsive search and navigation experience across all devices.

Optimized content should flow easily between desktop and mobile devices to provide the user with an outstanding experience. A mobile optimized website will lead potential clients in the right direction and result in more conversions and legal consultations.

Some of the key features of mobile responsive design are larger buttons, smaller images, auto-fill forms, auto-detection location settings, using structured data, intuitive side, or top menu bars, and adding videos.

Manage Social Media

Manage Social Media

Have a Google My Business, Facebook, and LinkedIn account for your legal practice, in addition to a website. While not everyone has or uses all these platforms, it is a good variety of social media to cover all your bases and allows people to gain trust in your “brand.”

You may also want to run Facebook ads in addition to Google and Bing ads. Social media is also a common way for people to find your business and provide a recommendation of your services to others.

Maintaining active social media accounts and running ads is one of the best ways to get new clients with digital marketing. Facebook, LinkedIn, and other social media platforms are also a great way to share any blog posts or website updates with followers or interested parties.

Use Consistent NAP

Use Consistent NAP

Ensure that you have the same NAP (name, address, and phone) for all online websites and accounts so that potential clients have no trouble reaching your business and scheduling an appointment or consultation.

The most used NAP will be the one listed on your website, primary social media, and Google My Business listing. Mobile searchers will often call directly from the phone number listed online. A cohesive NAP for each website and directory also ensures that search engine algorithms recognize your law firm as the same entity across all searches and results.

You may have separate phone numbers for your primary office, making appointments, or your personal number for client interactions; however, it is important for your business to maintain one phone number across all online accounts- both for clients and search engine algorithms.

Set The Right Expectation

Set The Right Expectation

Another factor that people consider when looking for a lawyer is price for services. It is important not to undervalue your services but also to provide some sort of price awareness for potential clients. Offering guidance of prices ahead of time will prevent you and potential clients from wasting any time.

Something as simple as the content on your website or the design of an online legal ad can set an expectation of the cost of your legal services. There are also websites that act as legal directories that allow you to set certain price indicators.

Since every legal situation is unique, you can also provide price and legal services guidance in the initial consultation you offer to potential clients.

Respond To Reviews

Respond To Reviews

Ensure you are encouraging satisfied clients to post reviews on Google, Yelp, and online legal directories. Potential clients will absolutely read your reviews, so it is paramount that you receive and respond to all reviews that clients post online–even the bad ones.

Respond graciously to negative reviews and offer to right any perceived wrongs. This outreach message shows that you care about customers and want to ensure the best experience and outcomes for them.

The more positive client reviews that you have, the more potential customers will trust your law firm and seek out your services. It is especially important to respond to any negative reviews graciously and with an intention of resolving whatever issue the client raises in their comment or review.

Make A Marketing Plan

Keep Content Fresh

Stay up to date with content – from blogging about new laws in your state or practice area to reminding clients of legal topics that pop up seasonally or around holidays. An SEO expert can help you discover what law related searches or keywords to target in your blog posts.

Fresh content helps prioritize your website in search results and provides more places for clients to find your legal practice and appreciate your expertise. If you are wondering how to get new clients with digital marketing, prioritize content to stay relevant in search results.

You can write blogs and social media posts yourself or you can hire someone else to take care of your content marketing. Regardless of who creates the content for your blogs or social media, it is important to post regularly and maintain a solid online presence.

Location Matters

Location Matters

People tend to search for lawyers based on their function and location, so local search campaigns and targeted campaigns typically yield the best results for increasing client leads and conversions.

A marketing agency can help you create local ad campaigns and target specific clients, such as individuals within a certain demographic group or those at a certain income level. You can target nearby cities with individual campaigns and create multiple ad groups for each type of legal service that you provide.

Location pages are important because of the way people inherently search. Someone might search for “Lawyer in San Francisco,” but be fine with driving an extra 20 minutes for a reputable law firm. It is a good idea to create location pages for you law firm that target nearby cities by name–especially if you practice law in more than once city or state.

Use Local Service Ads

Use Local Service Ads

Another great option for lawyers is local service ads (LSAs). Google has recently rolled out these types of ads for select industries to great success. Google has beta tested LSAs in other industries, like home improvement, for many months; but only recently did it open Local Service Ads for lawyers nationwide.

Local service ads are a form of lead-generation that connect prospective clients directly to you through call, text, or your firm’s intake software.

Local Service Ads differ from Pay Per Click ads, because they do not link to your website. Instead, the Local Service Ad connects the searcher to the law firm’s customized Google profile so they can make an appointment, place a call, or send a message.

Run Ads for Practice Areas

Run Ads for Practice Areas

Run specific ad campaigns to draw in clients looking for a specific practice area (personal injury law, child custody, divorce, or family law, employment law, etc. It is a good idea to have a campaign for each practice area or target location, along with a generic campaign for attorney or lawyer services.

You can allocate more of your advertising budget to one service area or adjust your ad focus based on the number of leads you receive for each active campaign. A marketing agency can work with you to create a tailored ad campaign to achieve your goals.

When it comes to advertising, Google is king. Google ads allows you to create multiple ad campaigns for each practice area and track every aspect of their performance. A marketing firm can help you establish how to get new clients with digital marketing in the practice area(s) that you want to promote the most.

Building a Home on St. Pete Beach

Rank Higher in Searches

Focus on SEO for organic growth in long term search engine ranking for your location, practice area, and any other keywords that matter to your business.

Increasing search engine ranking can be done by publishing blogs on topics related to your practice area or changes in laws in your location, along with tailoring content on your website with the right keywords.

Another great way to increase your search engine rank and organic growth is to implement backlinks to your website. Links from other, trusted websites or mentions in industry related lists can help build trust in your law firm–both in search engine algorithms and potential customers.

Ready to get started?

Contact Jives Media to schedule a call to discuss your marketing needs, along with the best strategy to tackle them.

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Digital Marketing SEO Web Design Agency

Best 5 Marketing and Advertising Agencies in San Francisco

When it comes to local, experienced marketing there are some agencies that do it better than others. Read up on the best five marketing and advertising agencies in San Francisco, CA.

Find the right fit for your marketing or advertising needs and learn which agencies do what in the San Francisco Bay Area.

From small businesses that need help getting started with a new website to existing marketers who want extra help for client PPC advertising, these agencies have what it takes to achieve your goals.

Don’t just take out word for it, learn more about San Francisco-based marketing agencies and how they differentiate themselves in such a competitive and complex industry.

Jives Media

1. Jives Media

With almost a decade of marketing agency experience, it is hard not to put ourselves on top of the list. However, we’re not the only ones who think Jives Media tops the list of the best five marketing and advertising agencies in San Francisco, CA–just ask our clients!

Since getting started in 2012, we have served a variety of clients located all over the world.

From small businesses just getting off the ground to established Fortune 500 companies and large brands, Jives Media has created customized marketing solutions for clients of all sizes and industries.

Jives Media is a versatile, dynamic, full-service marketing agency that applies transparency to everything we do.

Our clients are never left in the dark about their ad campaigns or websites–they receive regular updates and provide input so that they are happy with and have a hand in the results we achieve.

We provide our clients with complete marketing solutions that include:

  • Web Design
  • Google Ads Management
  • Search Engine Marketing (PPC & SEO)
  • Social Media Management
  • Content Marketing
  • Graphic Design & Logo

Each business and brand is unique and in different stages of growth–which means that what is right for one client may not be the best for another. Instead of a one-size-fits-all approach, we customize marketing services and efforts to our clients’ needs.

Relationships make or break marketing efforts. Customers need to trust a brand to buy products or services from it or take its advice.

Similarly, we know that we have to earn client trust and build a relationship to become a true extension of their team.

Our client testimonials speak volumes about the way that Jives Media operates.

Jives Media is one of the best five marketing and advertising agencies in San Francisco, CA. We help clients gain traction and build their brand, bring in more customers, and design sleek websites that are easy to navigate.

Gumas

2. Gumas

Gumas is an award-winning, full-service San Francisco advertising agency and the country’s foremost authority on Challenger Brand Marketing. The marketing agency help clients take on industry “gorillas” to quickly generate the greatest results from marketing investments.

From research, strategy development, award-winning creative design, web development, digital media (including search, social media, and everything in between.

The agency’s goal is to create a marketing strategy specifically designed to help build its clients’ unique Challenger Brands–essentially providing all the marketing support needed under one roof.

Gumas positions itself as an agency which exists to help Challenger Brands take on their industry gorillas, and win. Challenger Brands are organizations that find themselves up against better-resourced competitors, and simply can’t compete head-to-head with their industry gorillas.

Since being founded in 1984, Gumas has created hundreds of award-winning campaigns, ranging from strategy and branding to messaging and design; all aimed at helping clients grow their business.

Gumas provides clients with the resources needed to generate results from any size marketing budget and is one of the best five marketing and advertising agencies in San Francisco, CA.

This agency is a great option for businesses and brands that need to challenge competitors and come out on top.

Colibri Digital Marketing

3. Colibri Digital Marketing

Colibri Digital Marketing was founded in 2012 and is San Francisco’s first and only full-service, B Corp-certified digital marketing agency.

Based in the heart of San Francisco’s dynamic tech scene, Colibri Digital Marketing is a forward-thinking, woman-owned, and certified LGBTBE agency focused on the triple bottom line of people, planet, and profit.

As a B Corp-certified digital marketing agency, Colibri is committed to marketing that models and supports business for good – for clients, themselves, the planet, and for everyone.

According to Colibri, their aim is to ensure that everyone has access to digital marketing technologies, and by extension a wide array of technologies and skills that will facilitate expanded opportunities both personal and professional.

Colibri hopes that one day everyone has the means and the understanding to use marketing technologies for good.

Their services include digital marketing plans, analytics, branding, websites, SEO, advertising, social media management, content marketing, email marketing, and brand naming.

As one of the best five marketing and advertising agencies in San Francisco, CA ,Colibri is a great option for B Corps, not for profits, and any other business or brand that needs digital marketing help.

SF Marketing Group

4. SF Marketing Group

SF Marketing Group provides white label PPC management for marketing agencies & franchises.

Their services include PPC ads and social media ads on platforms such as Google, Bing, Facebook, Instagram, LinkedIn, Yelp, Snapchat, and YouTube.

By becoming highly specialized in digital advertising, the company has differentiated themselves from traditional ad agencies. What sets SF Marketing Group apart is their specialty focus on white label PPC and the reporting they provide.

The company partners with TapClicks to provide industry-leading campaign tracking in an all-in-one dashboard. Additionally, the company is 100% focused on white-label PPC, allowing for a tailored approach to each client’s PPC needs.

SF Marketing Groups is San Francisco-based with no overseas outsourcing. Their team lives and works in the Bay Area and are certified professionals, so there are no automated bots or software managing client campaigns.

The employees are native English and Spanish speakers and guarantee no freelancers or sub-contracting on all the advertising work they perform.

SF Marketing Group is a family-owned, minority-owned, woman-owned digital advertising agency which prides itself on all in-house work.

With hundreds of successful campaigns, and a positive customer rating, SF Marketing Group is a great choice for locally based PPC advertising and ranks as one of the best five marketing and advertising agencies in San Francisco, CA.

SPRITZ

5. SPRITZ

Spritz is a San Francisco based integrated marketing agency that seamlessly combines digital and traditional marketing with clever, powerful design.

Headquartered in San Francisco with satellite offices in Bangalore and Paris, Spritz is a global team of over 25 versatile professionals with unique expertise in strategy and marketing.

The agency identifies and implements current trends with personalized marketing strategies, and takes a dedicated, hands-on approach to each account.

Spritz develops websites and mobile applications according to its clients’ needs, customizing everything from clients’ brands to their software architecture.

Between e-commerce, display ads, and digital brochures, the agency serves as a one-stop shop to keep clients top of mind, and top of search results. Spritz make the list for the best five marketing and advertising agencies in San Francisco, CA.

With marketing know-how, in-house design, development, and search teams, Sprintz is a great option for businesses who need to stand out among a crowd in an increasingly visual world.

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Cannabis Marketing Agency Digital Marketing

Best Cannabis Marketing Agency In California

With Cannabis legalization gaining more ground in the United States, legal dispensaries and shops are cropping up all over the place.

U.S. states that have legalized recreational cannabis use provide some of the fastest-growing opportunities for legal cannabis consumption profits, but that also means that there are plenty of businesses struggling to keep up with an evolving industry.Clutch

Cannabis marketing and promotion regulations have not progressed at the same speed as cannabis production and consumption, leaving many dispensaries and businesses with no way to let customers know about their products.

Many U.S. states have strict restrictions on marketing cannabis, while others don’t have up to date laws in place for the marketing of legal cannabis.

Google Reviews

Since getting started, Jives Media has served a variety of clients in the legal cannabis industry.

Our knowledge of marketing regulations for the legal cannabis industry has helped our clients promote their businesses, market new products, avoid conflict and penalties, and established us as the best cannabis marketing agency in the area.

Best Cannabis Marketing Agency

Difficulty Marketing Cannabis

Because the U.S. has several states that have legalized recreational cannabis use, and many others that still fall under a federal ban on cannabis production and consumption, cannabis marketing can be tricky.

Many new B2B and B2C companies are breaking into the cannabis industry and require help marketing their products.

With big marketing platforms like Google Ads and Bing Ags prohibiting cannabis marketing, these businesses find themselves at a loss at how to reach potential customers and spread the word.

Even states that allow recreational cannabis use have restrictions on how dispensaries and brands can advertise their products.

Hiring the best cannabis marketing agency can offer solutions to marketing hurdles and offer guidance for those new to cannabis marketing regulations.

Difficulty Marketing Cannabis

Our Approach to Cannabis Marketing

Each business and brand are unique and in different stages of growth–which means that what is right for one client may not be the best for another.

One of the things that makes Jives Media the best cannabis marketing agency is our omni-channel marketing strategy and one-on-one marketing strategy sessions.

Instead of a one-size-fits-all approach, we customize cannabis marketing services and efforts to meet our clients’ needs.

From running ads on available platforms to carefully curated content and images, we help you achieve your goals and abide by online regulations for cannabis.

Whether you need a cost-effective way to run ads online or want greater brand recognition and interaction with customers, we find a tailored solution that works.

Many brands fail to utilize local marketing and targeting capabilities, making them miss out on some of the best business and sales opportunities.

Google Ads For Cannabis

Google Ads For Cannabis

Google is notorious for limiting cannabis related ads and topics, but it is also the largest and most popular ad platform on the planet.

In fact, Google has around 90% of the search industry market share in the world.

To get around restrictions on cannabis ads and messaging, we carefully curate topics, images, and content to meet Google Ad guidelines and help you attract more potential customers.

Google is fine with marketing products and websites, as long as the ads you run don’t contain explicit mentions of cannabis, weed, or marijuana.

Lots of times Google’s ad restrictions can be overcome by advertising a product but leaving out its effects or by not showing cannabis flower or leaves.

It’s a fine line, but our years of experience and knowledge as a Google Partner helps us provide just the right ad content to help your brand stand out from others that can’t make the cut.

Cannabis SEO

Cannabis SEO

One of the best ways to promote your cannabis dispensary or brand is to optimize your website to show up better in search results.

Search Engine Optimization (SEO) is the process of tailoring website content, backlinks, and keywords to help your website pop up at the top of search results when people search related terms.

For example: Someone in San Francisco, CA opens a Google browser and types “high THC weed gummies near me” in the search bar.

Our SEO efforts ensure that they see your cannabis dispensary or business and the edible gummies that you offer, in addition to any product ads that we might run for those high THC gummies.

SEO is a long game, but it’s a process that every business should be doing to help themselves grow.

Utilizing Social Media

Utilizing Social Media

Educate followers instead of pushing them to buy or to make a decision.

Let them know about new product releases, changes in cannabis legalization or decriminalization, and provide educational content or blogs for them to gain greater understanding of cannabis.

You can post about giveaways, ongoings deals or promotions, new product releases, and other brand-building content.

A few good social media platforms to stay active on include:

  • Instagram
  • Facebook
  • Twitter

One caveat to these social media platforms is that they strictly prohibit certain aspects of cannabis marketing and posting, so content will need to be tailored to meet their rules.

While it’s great to have a LinkedIn profile for your business and post industry-related content, other platforms are better for directly communicating with customers and promoting brand information.

Marketing Guidelines for Social Media

Marketing Guidelines for Social Media

Navigating the latest cannabis regulations can be a challenge, especially when it comes to what you can and can’t do online.

As a rough guideline, follow these tips when posting:

Don’t show cannabis consumption–whether it’s smoking, vaping, eating edibles, or any other form of consumption.

Avoid banned keywords and hashtags. Do your research on which “regulated substances” terms are banned on Facebook, Instagram, and Twitter.

Run ads carefully and avoid mentioning and effects or outcomes (this strain will cure anxiety, this edible is great for pain management, etc.).

When In Doubt About Posting

When In Doubt About Posting

A good rule of thumb is to check out other pages within the industry. If they post something that stays up for several weeks or months, it’s probably OK to post similar content.

Err on the side of caution when posting on the big platforms and running ads.

It’s better to add more content later than to have to cut ads you want to run or have posts removed by a platform’s moderators.

When in doubt, get help from the best cannabis marketing agency and industry experts to guide your social media posting strategy.

Cannabis Platforms

Cannabis Platforms

There are a variety of new and popular cannabis social and industry platforms online.

While Facebook and Instagram have content restrictions that prevent many cannabis brands from posting a full range of content, there are several other platforms that are specifically geared towards cannabis users, entrepreneurs, investors, and more.

Here are a few popular cannabis platforms:

  • Leafwire
  • WeedMaps
  • MJ Link
  • MJ Link
  • WeedLife
  • Weed Circles
  • GrassCity Forums
  • Bud Hubz
  • Weedable
  • Duby
  • MassRoots
  • Hempdex
Categories
Digital Marketing

10 Ways Digital Marketing Can Help You Grow Your Business

10 Ways Digital Marketing Can Help You Grow Your Business

Digital marketing is the most effective way for any business, large or small, to successfully promote their products and services. While some may believe digital marketing is simply online ads, it comprises a slew of behind-the-scenes efforts that are systematically tailored to reach new customers and establish a brand’s reputation online.

All the various aspects of digital marketing come together to help searchers find your business and recognize your brand the next time they encounter it.

There are many different aspects of digital marketing, including website creation or updates to an out-of-date website, lead generation or promotional ads, and social media marketing and management.

Digital marketing also includes search engine optimization (SEO), content creation and marketing, connecting with customers online, and more.

As an experienced digital marketing company in San Francisco, CA, we understand that promoting your business online requires effort and expertise. We’ve developed tried and true digital strategies to help businesses grow and establish a strong customer base.

Read these 10 ways digital marketing can help you grow your business.

Reach A Larger Audience

1.Reach A Larger Audience

One of the most appealing aspects of using digital marketing to help your business grow is that digital marketing can help you reach a much larger online audience than what would be possible through traditional advertising.

Many small businesses or local franchises rely on advertising from their storefront, handing out flyers, or sticking up signs, and other methods of garnering customer attention. These methods can be successful for driving in traffic within a small radius but are not very effective ways to reach a large audience or establish a business reputation.

Digital marketing allows your business to reach hundreds to thousands of people and send them a targeted message or offer.

Market More Effectively

2. Market More Effectively

Search engine marketing (SEM) is what most people are referring to when they talk about digital marketing. This type of marketing includes the advertisements that most people see at the top of search results in Google, Bing, and other search engines. Search engine marketing is just one of the ways that digital marketing can help you grow your business.

There are many different types of ads, such as static display ads, banner ads, interactive ads, and animated ads, among others that are tailored to social media websites and platforms (such as Google Ads or Bing Ads).

Ad campaigns are used to drive in more leads, target people with specific interests, and remind those who have already visited your website or showed interest in your brand. It’s possible to tailor an ad campaign to attract multiple types of customers or to advertise for special promotions, holidays, and more.

Online ads allow you to bypass some of the competition associated with ranking for search results, since your ad is at the top of the page. Different ad types allow you to spread your money based on results as well, so you are marketing based on results and not speculation.

Spend Less for Leads

3. Spend Less for Leads

Digital marketing is cost effective compared to traditional advertising and marketing methods, and levels the playing field a bit since it provides small and medium business with the same chance to attract customers as big business.

Of course, the more money you have available to spend on ads, the more attention you can attract. SEO (Search Engine Optimization), good website design, and other aspects of marketing that are implemented by an affordable agency can help you gain more of the market for your industry.

You can designate a set amount to search engine ads, social media ads, promote a specific product or service online, or even pay for certain ads only when they garner attention, such as pay-per-click ads (PPC) where you only pay when someone interacts with your ad.

Tailor Your Message

4. Tailor Your Message

Determine what sorts of messages and graphics are working and which are not with A/B split testing for websites and landing pages. By showing two variants of the same web page, it’s possible to determine which variant drives more conversions and ultimately yields better results.

One of the best ways digital marketing can help you grow your business is that, unlike traditional marketing, you can tailor ads based on real time feedback and analytics to get the best results possible.

For example, you might think that a BOGO offer is a great way to bring in new customers or boost traffic, while potential customers may be more attracted to a different type of offer or discount, such as a 15% off deal or set dollar discount on products or services.

A/B split testing allows you to test website designs, landing page layouts, ad campaign content, and even social media ads, to determine what is the most effective message to spark action. Get real-time feedback instead of relying on subject groups or surveys to determine what people think of your marketing.

Bring in More Local Business

5. Bring in More Local Business

Digital marketing can be a true game-changer for a small business looking to attract more local customers. One of the easiest ways to increase local traffic is by implementing local service ads (if your business qualifies).

Another way to focus on garnering more local attention is to utilize map searches (such as Google Maps, Apple Maps, Waze, etc.) to get more foot traffic to your storefront or appear in local searches for your business industry.

Use Google My Business to allow customers to leave reviews, ask and answer questions, show off photos, and more. Well thought-out digital marketing can help you save money, gain notoriety in the community, and yield more leads than traditional marketing efforts.

Gain New Followers

6. Gain New Followers

Social Media Marketing is an effective way to get more social media followers, advertise products or services to various social media platforms and groups of people based on interest.

A digital marketing agency can help set the business up on various social media platforms, such as Facebook, Instagram, Google My Business, YouTube, LinkedIn, Instagram, or other industry related websites.

They can also ensure that you post appropriate content and images on each platform, whether that means photos on Instagram, a message and photo on Facebook, relevant industry information on LinkedIn, or a great video on YouTube.

Another one of the ways digital marketing can help you grow your business is that it utilizes social media, ads, followers, and social media features to help grow your brand.

Run ads on social media platforms or produce content for your brand to post and gain more followers. When people follow and interact with your brand, it helps you gain public trust and notoriety–even if they don’t immediately make a purchase or make contact.

Rank Higher in Searches

7. Rank Higher in Searches

Search engine optimization (SEO) is an aspect of digital marketing that optimizes a website to ensure it ranks higher in relevant search results.

Utilize SEO to prepare your business website for mobile searches, map searches, and specific search engines. Google is the most popular search engine by far, with about 93% of worldwide web searchers using it to find what they are looking for.

Since most searchers (about 90%) don’t venture past the first pages of search results, if your business isn’t in the first page of results, it isn’t going to be noticed.

A good digital marketing agency can help you tailor website content, page details, and optimize other aspects of your website to yield the best results possible and ensure searchers can find your website.

If your business isn’t currently on the first page of Google for terms related to your business or industry, SEO can help you rank higher for selected terms or keywords, so potential customers are made aware of your business.

Stay Relevant

8. Stay Relevant

Digital marketing helps keep your business relevant, especially via content marketing.

Google and many other search engines prioritize fresh content over older pages (new blogs, fresh site pages, websites, etc.). Likewise, customers search for businesses that are active online and that reach out to them.

Content marketing is a great way to build your brand, draw in readers, stay at the forefront of your industry, and keep customers interested in what you have to say or offer.

Producing fresh content helps establish brand credibility and industry knowledge and experience. Many digital marketing agencies with content marketing resources can help update your website or social media with fresh content, so you have a consistent posting schedule.

A few ways to stay relevant include updating blogs, posts on social media, Google My Business (GMB) posts, industry articles, press releases, email newsletters, and client promotional materials.

Get Noticed

9. Get Noticed

One of the most difficult aspects of starting a business, or taking a business online is the lack of brand recognition. Customers can’t buy your products or hire your services if they aren’t aware of your business in the first place.

Digital Marketing can help your business gain brand recognition online through ads, social media, SEO that allows you to show up higher in results, and more. When many businesses get a new website, they may get new clients, but not reach nearly as many people as if they run an ad campaign online.

Likewise, many new businesses can launch a campaign, but if they have few social media followers, reviews, or customer interactions, they may be less successful than they had hoped.

The customer journey isn’t as simple as seeing a product or service and immediately buying (although it can be). Many people notice a brand, hear more about it, do some research, ask family and friends for opinions, read reviews, go to a website, browse online, or set up an informational meeting all before spending any money.

While not every customer will go through all these steps, there are many touchpoints that someone might have with a brand before they make the decision to purchase a product or service. The more a customer notices and responds positively to your business, the more likely they are to spend money and engage with your brand.

Manage Customer Interactions

10. Manage Customer Interactions

Digital marketing allows you to manage customer interactions, from how a customer accesses and uses your website, to how they make appointments, schedule meetings, or purchase products.

Manage customer interactions by responding to positive and negative customer reviews on Google My Business, Yelp, Amazon, TripAdvisor, Facebook, and any other industry related review sites.

Add a chatbot or navigation guide on your website to facilitate ease of use and ensure that customers can find what they are searching for or get answers to their questions.

Beyond keeping customers happy, digital marketing tools allow you to manage your brand reputation and understand your customers better, so you can implement their feedback into your business or operations.

Enhancing the customer journey is one of the top ways digital marketing can help you grow your business, since it can be hard to effectively manage all in-person interactions.

Contact Jives Media

Contact Jives Media

Jives Media is a web design agency in San Francisco, California consisting of award-winning web designers, growth hackers, and MBA brand strategists. In 2012, we decided to bring our unique superpowers together to form one lethal web development and digital marketing team.

We help organizations from early-stage startups to Fortune 500 corporations meet their digital marketing goals while serving a wide range of industries. Our experience in responsive web design and development, digital marketing, and analytics allows us to serve as a triple threat for our clients. Contact us online today for a digital marketing consultation.